‘Housewife of the Year': Contestants Look Back in Dismay

New York Times

07-03-2025

There's a temptation, when making a documentary about some obviously retrograde practice from the past, for filmmakers to treat their subject like something to gawk at. Can you believe how backward earlier generations were? Let's all point and stare and wince.
'Housewife of the Year' (in theaters), directed by Ciaran Cassidy, could very easily have gone in that direction. The film is about (and named after) a live, prime-time televised competition that took place from 1969 to 1995 in Ireland — and it's pretty much what it sounds like. Women, generally married and raising a large family, were judged on qualities ranging from sense of humor and civic-mindedness to budgeting, preparing a simple meal and, of course, keeping up their appearance. All of this, the movie briefly explains via text onscreen, can be seen as an effort to prop up the social order in a deeply religious, deeply traditionalist country where it was virtually impossible for a married woman to maintain many kinds of employment. 'The state shall endeavor to ensure that mothers shall not be obliged by economic necessity to engage in labour to the neglect of their duties in the home,' Article 41.2 of the Irish Constitution proclaims. The competition helped reinforce those values.
As Irish society changed, especially with respect to women's rights and reproductive freedoms, the competition eventually turned into 'Homemaker of the Year,' open to all genders. But that's not the focus of the documentary, nor is there ponderous narration explaining to us what happened. Instead, 'Housewife of the Year' focuses on two main ways of telling its story. The first is archival footage from the competition, which reinforces how much of it focused on patronizing and even belittling the women as they participated, via the male host, Gay Byrne, interviewing them onstage. It's remarkable to watch.
But woven throughout are present-day interviews with many of the participants, now much older, who see things differently than they probably did back then. They tell stories of what was really going on in the background: alcoholic or deadbeat husbands, economic catastrophes, backbreaking labor. One woman, Ena, talks about having given birth to 14 children by the time she was 31, owing largely to the ban on contraception.
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