Why everyone in London is flexing a Trader Joe's tote despite no store in sight
From grocery grab to global it-girl energy of Trader Joe's tote bag
Forget diamonds. A Trader Joe's tote means you have been to America, and apparently, that is the vibe now. People in East London are treating it like a travel trophy. It screams: 'I have crossed the Atlantic. I eat frozen orange chicken. I know the TJ's culture.'
Londoners are stockpiling the bag like it is designer merch
Consultants, lawyers, influencers, they are all on it. Some Brits are making TJ's stops a mission during their US trips just to hoard totes. One London-based guy even returned from New York with seven of them for his squad, and it was not about the price, it was about the brag.
Even British TikTokers are confused-yet-obsessed. One girl claimed she has seen more Trader Joe's totes in London than back in the States. Another said she brings back 100 totes every time she visits LA because her London friends beg for them like they are luxury handbags.
Resale market? More like Trader Joe's black market
Can't get to America? No problem. Vinted, the UK's fave resale app, is packed with listings. Some go for £10, others up to £27. People are reselling extras, and buyers are shelling out because, well, the 'American girlies have it' and everyone wants in.
It is giving 'imported exclusivity.' The scarcity of actual Trader Joe's stores in Britain just makes the bag cooler.
Full-on Trader Joe's takeover
Apart from being trendy AF, the tote is winning hearts for being big, sturdy and oddly stylish. Londoners are calling it their go-to bag for groceries, gym runs, weekend errands, basically, their entire personality.
And let's be real, who needs an overpriced logo tote when you can flex a $4 TJ's bag and still look like a fashion icon?
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