Brits bored of 'bland' snacks are turning to Indian-inspired foods instead

Wales Online

02-05-2025

Brits bored of 'bland' snacks are turning to Indian-inspired foods instead
A new survey has revealed that Brits are growing tired of the same old snack options, with many craving bigger flavour and more spice in their lives
New research indicates that Brits are becoming weary of the same old snack choices, with a desire for more diversity. A significant four in ten admit to regularly snacking on the same items, occasionally adding a new one to the mix. However, traditional flavours such as cheese and onion and salt and vinegar are now viewed as overdone or uninspired.
Brits are yearning for bolder flavours and more spice, with a third deeming most savoury snacks available in shops today as 'boring' and 'predictable'. Consequently, Brits are turning to Indian-inspired foods and snacks to inject some spice into their snacking routines.
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One in 10 Brits believe they consume more Indian-inspired foods than traditional British snacks and dishes. Indeed, half say Indian flavours have influenced their eating habits.
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The study reveals that a quarter of Brits are enjoying Indian-inspired foods and snacks for over 100 days a year. The survey of 2,000 participants showed that an average of 32 curries are cooked up each year, with onion bhajis and samosas being the favourite Indian snacks.
At least 24 takeaways are ordered annually by Indian food enthusiasts – with tikka masala, korma, and biryani being the top main meals, equating to a takeaway every other week.
Some Brits order an Indian take-away fortnightly
(Image: jayk7 via Getty Images )
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Peperami has heated up the snack market with its new chicken tikka skewers, aiming to satisfy Britain's appetite for intense flavours. A brand spokesperson said: "Britain is head over heels for Indian flavours. Plain, boring foods that taste like cardboard just don't cut it any more.
"Brits want big, punchy flavours, and the poll has shown they're bored stiff when it comes to the British options; it's time for something with a real bite."
Seven in ten of Brits are eager to explore adventurous Indian-inspired food, with nearly one-third admitting they would indulge in the cuisine daily if possible.
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When it comes to heat, 63 per cent of those surveyed enjoy spicy dishes, while 13 per cent prefer their meals extra hot, and a brave 18 per cent claim can handle a Vindaloo.
At The Glades shopping centre in Bromley, Peperami went all out to promote their latest product, encouraging shoppers to reach into a mystery box for a chance to win prizes ranging from branded merchandise to a year-long supply of the chicken tikka skewers.
The spokesperson added emphasis on variety in snacks, noting that traditional British nibbles no longer suffice for modern tastes: 'British snacks can be boring – the research findings show us as much. And people nowadays are looking for varied flavours and something more exciting.
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'A pork pie, scotch egg, or crisps from a supermarket are no longer going to cut it when people want a flavour hit.'
TOP 10 OF BRITS' FAVOURITE INDIAN FOODS: