How footy great Braith Anasta has made a FORTUNE out of massive sport media shake-up
NRL great Braith Anasta has emerged as one of Aussie sport media's biggest success stories after securing a high-profile contract extension with Fox Sports' new owners.
Anasta - and his fellow Fox Sports host Matty Johns - have recently signed upgraded deals that will see them through to the end of the 2028 NRL season as streaming giant DAZN makes moves after buying Foxtel.
The global streaming giant's recent purchase marked a huge shake-up in Australian sports media, with the company expected to soon begin negotiations for a broadcast deal with the NRL.
Anasta, who retired from rugby league in 2014, has transitioned seamlessly to working in the media and has become a household name among footy fans.
In 2022, he took over as the host of NRL 360 and ratings have been on the up ever since.
'We didn't realise Braith was going to be this good,' Fox Sports boss Steve Crawley told News Corp.
Anasta has been an NRL 360 host since 2022 and ratings have been on the up
'He's done a remarkable job, and I have a suspicion he's going to continue to get better.'
Anasta's deal is said to be lucrative, but the exact figures remain undisclosed.
'When you put hosts in, sometimes they think they've got to present like the people before them,' Crawley said.
'With Braith, he's got a new way of presenting sport that is very much a 2025 contemporary way.
'They've got to be themselves. His work ethic is unbelievable, and he's world-class.
'We're delighted to have him for another three years.'
Anasta took to social media over the weekend to confirm that he was extending his contract and thank those who have helped him along the way.
'Dream big kiddos, block out the noise, surround yourself with good people and work your f**king ass's off,' he posted.
'Always striving to be the best I can possibly be.
'Thank you to my family, friends, work colleagues and everyone who has and is supporting me along this incredible journey. There is no way in the world I'd be here without every single one of you.'
Beyond his role as a Fox Footy pundit, Anasta also runs the sports management company Searoo, which represents NRL stars including Cameron Munster and Lachlan Ilias.
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