Dairy milk is back! Why shoppers are coming back to cow's milk - and the new variety winning praise
For a long time, dairy milk consumption has been on the wane — and there has been little that cafes or farmers can do to stop it.
Until now.
According to Dairy Australia, for the first time since 2020, dairy milk sales are back in growth, as more and more Aussies embrace protein-rich diets.
Thousands of plant-based milk drinkers are returning to dairy, recognising its natural nutritional benefits and ability to help to look after both your bones and muscle.
And now, there is a new milk kid on the block.
— a deliciously creamy milk that also delivers a serious hit of protein with 18g of it per 300mL serve.
With protein-rich products surging in popularity — up 23 per cent in the past year — consumers are looking for easy ways to add more protein to their daily routines.
And while protein yoghurts and smoothies are booming, regular milk has lagged behind. Until now.
' Dairy foods are one of the easiest ways to consume proteins, that the body is able to absorb and use, better than many plant-based sources,' Group Nutrition Manager at Bega Group Katrina Strazdins tells Best Picks.
' Dairy Farmers High Protein Milk is also high in calcium, so as part of a balanced diet it's a great option not just for keeping bones strong, but also for maintaining muscle, and helping with recovery after exercise through the benefits of protein.'
The Marketing Manager of White Milk at Bega Group Anjali De Silva also added: ' With dairy milk back in growth, it's the perfect time for consumers to tap into its potential as a convenient and natural source of high-quality protein.
' Our new Dairy Farmers High Protein Milk is simple, delicious, and requires no special purchases or extra steps to add strength and vitality to your day – just swap it for your regular milk.'
Those keen to try the protein-rich $5.40 milk need only head into Coles stores across NSW, Victoria and SA.
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