‘We Underestimated The Impact': American Eagle Issues Apology For Sydney Sweeney Ad
Popular clothing brand American Eagle was recently embroiled in a controversy after their latest ad campaign featuring Sydney Sweeney surfaced on social media. Although the Euphoria star looked gorgeous as ever while promoting the brand's play on 'genes and jeans", the advertisement stirred backlash from across the globe.
Now the label has responded to the same, with an insider even claiming the contradictory internal polls of the advertisement.
American Eagle's Response To Sydney Sweeney's Ad
American Eagle also reacted to the advertisement featuring Sydney Sweeney in a head-to-toe denim look, delivering the line, 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour…My genes are blue." The tagline of the ad read 'Sydney Sweeney has great genes", which was later replaced by the last word as 'jeans".
The brand issued an apology letter for this, which read, 'We sincerely apologise for featuring Sydney Sweeney in our recent ad. In hindsight, we underestimated the combined impact of her blue eyes, blonde hair and general hotness. Also, we did not realise how big her boobs would be. Our marketing team has been sent to denim sensitivity training. Thank you for your feedback. Pls stop emailing us," quoted StoryBoard18.
The Brand's Internal Poll Reveals A Contradicting Situation
According to a report posted by TMZ, an internal poll conducted by American Eagle shows that 70 per cent of people like the advertisement featuring The Handmaid's Tale star Sydney Sweeney. 'This is yet another example of how social media doesn't reflect real life. The absurd response from some corners of the internet is absolutely not how American Eagle's customers feel," an insider said to the portal.
According to the executive, the goal of the advertisement was to sell jeans and support a meaningful cause – awareness about domestic violence. The insider continued, 'Regardless of how people feel about the ad, we hope there's one thing we can agree on: we need to be doing more to support and empower people facing domestic violence."
Social Media Uses Criticised Sydney Sweeney's Ad
Previously, the brand garnered much outrage from social media users. Even rapper Doja Cat mocked the campaign and Sydney's line, glorifying her blue eyes, blonde hair, and thin white body as the standardised beauty in one of her TikTok videos.
Megyn Kelly Called Out Those Who Criticised Sydney Sweeney's Ad
Meanwhile, TV host Megyn Kelly defended Sweeney by calling the critics 'lunatics on the Left" who are twisting the real meaning of the ad. 'They're upset because it's about who gets to be the face of America's Best Genes. But they're missing the point—it's not about skin colour, it's about the body, which is what she's famous for," she added.
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