Prince William's ‘Demanding' New Role: Inside His Vision to Transform Royal Family's Estate
Prince William's 'Demanding' New Role: Inside His Vision to Transform Royal Family's Estate originally appeared on Parade.
has taken on a "demanding" new role. The Prince of Wales plans to transform the royal family's estate, and according to an insider, and he's doing it in a "great" and "ambitious" way.
Following King Charles' accession to the throne in 2022, Prince William inherited the Duchy of Cornwall. This $1B estate spans more than 20 counties across England and Wales that financially supports the heir to the throne.
William took over the Duchy when his father, King Charles, became king upon Queen Elizabeth's death. Prior, Charles was the longest serving Duke of Cornwall in history, having been in charge of the estate for 54 years.
However, William plans on taking the role in a different route than his father. He wants to ensure that the Duchy is an extension of the philanthropic work that fuels his day-to-day public platform as the Prince of Wales.
'There is so much good we can do,' William says of the vast estate. He adds he wants to 'dig deeply' to get a 'true feel for what the Duchy is doing.' He added he is "trying to just go through with a fine-tooth comb'.
The Telegraph reported the Duchy of Cornwall's secretary, Will Bax, admits Prince William is "pretty demanding" in a "great" and "ambitious" way. 'He's easy to follow because he's got great conviction and personality, and he really wears his heart on his sleeve in terms of social interest and his desire to have a positive impact in the world,' Bax added.
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Prince William piggybacked on Bax's statements, saying, "I see the Duchy as an extension of the work we do with the Royal Foundation.'
Typically, the Royal Foundation, which is the main charity of the Prince and Princess of Wales, has worked in traditionally in urban areas. It focuses on homelessness, mental health and child development. However, William is hopeful that via the Duchy, these resources can extend it to the countryside and serve those in need as well.
'I see it as a branch of my philanthropy,' William says. 'There's so much good we can do in the rural world. I see it [the Duchy] as another arm to the work that I want to do, which is being a positive force for good.'
He added, 'I think the Duchy have got way more levels and gears they can go through to be able to be a bigger force in the community.'
The royal family website reveals the Duchy of Cornwall remains a private estate established by Edward III in 1337 to provide an income for the heir to the throne. It currently provides an annual revenue of around $28M U.S. dollars for William, his family, and their households.
Additionally, the money helps fund the philanthropic efforts of the Prince of Wales. The royal voluntarily pays income tax on all income the estate generates.
Prince William's 'Demanding' New Role: Inside His Vision to Transform Royal Family's Estate first appeared on Parade on May 30, 2025
This story was originally reported by Parade on May 30, 2025, where it first appeared.
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