Selfridges host Formula 1 at its Corner Shop with multi-sensory homage to the sport
Selfridges has a racing partner ahead of a big movie launch next week. The luxury department store is teaming up with Formula 1 to launch 'F1 75 Years in Motion', turning its Corner Shop location into a multi-sensory homage to the sport.
The opening (2pm on 23 June) is two days ahead of Formula 1 The Movie which launches in the UK starring Brad Pitt and includes an appearance by Lewis Hamilton, who played as 'crucial' role in its making, we're told.
The Corner Shop activation with be an 'immersive experience' inviting visitors to explore '75 years of high-octane history' through a curated journey, featuring vintage apparel worn by legendary teams and drivers, memorabilia and F1-inspired art and photography tracing the sport's cultural impact.
Pieces that will be on sale at the Selfridges Corner Shop include a vintage Benetton x Autopolis jacket, a bold piece from the golden era of early 1990s Formula 1, and a vintage Ferrari x Magnetti Marelli racing jacket -- a rare find due to Ferrari limiting the reissuing of this particular style.
As well as rare vintage items, the shop will play host to exclusive F1 75 apparel, as well as art and collectibles from across the sport's history.
Formula 1 chief commercial officer Emily Prazer said: 'Fashion has played an integral role in the F1 story over the years, and so launching this exciting first together with Selfridges, a brand with iconic British heritage, felt a natural fit.
'This is more than just a celebration of the sport, but [is] recognition of its cultural significance, where vintage and modern meet to encapsulate our rich, and stylish, story.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
2 hours ago
- Fashion Network
Spencer sisters are new brand ambassadors for Aspinal of London
Born in the UK and raised in South Africa, the Spencers returned to live full time in the UK in 2021. The London-based sisters work full-time as models and brand ambassadors. They've worked with a number of luxury brands and are red carpet regulars. To mark the partnership, Aspinal has launched a dedicated campaign 'featuring the sisters in a new and unexpected light, with a nostalgic nod back at the 60s. Imagining a summer weekend away in the English countryside, the campaign is shot in an rustic cottage surrounded by an overgrown wildflower garden not far from Aspinal HQ. The setting evokes the rebellious glamour of the unspoiled 1960s countryside: hidden away, relaxed, lived-in, and deeply romantic'. As the summer unfolds, they'll be seen wearing pieces from Aspinal's 'The Great British Season' collection, designed to sync with key events in the British summer calendar such as Ascot, Wimbledon or the Serpentine Summer Party. Aspinal founder and chairman Iain Burton said that 'for our first campaign, I wanted to juxtapose the obvious with a nod to the 1960s, an era we all love and that in my view suits the Spencers' iconic look perfectly. A nostalgic scene of a summer cottage and garden, it has to be wild, beautifully unkempt, and off the beaten track hidden away at the end of a country lane. The kind of magical place where you might have found a couple of rock legends or artistes hiding away for a private and lazy weekend. 'I don't think you could find anyone better to represent English elegance than the Spencer sisters. Individually, and even more so together, they reflect everything we associate with quintessential, understated English style. From the classic elegance of Hepburn and Taylor to the English rose girl-next-door, the girls capture everything that defines Aspinal: timeless style, stunning elegance, but a spirit that is relatable, democratic and Brit cool.'
Fashion Network
4 hours ago
- Fashion Network
Italy opens menswear show season with Pitti Uomo, Milan Fashion Week
This season's edition of Milan Fashion Week Men will be rather low-key, clearly feeling the impact of the global geo-political and economic crisis. It will feature 81 events, including 44 presentations, 17 special events and 15 runway shows, plus five digital shows that will be streamed on the week's final morning, on Tuesday, June 24. Only three among Italian fashion's leading names will feature on the Milanese calendar this season: Dolce & Gabbana, Giorgio Armani and Prada, while Zegna will be showing in Dubai, and many other labels have opted to present their menswear collections with womenswear at the September fashion week. Some emerging labels that have made their mark on the Milanese fashion landscape in recent years will also give this edition a miss, like Magliano, which is replacing its habitual show with a movie screening, JordanLuca, and Indian designer Dhruv Kapoor. Milan will however rely on four 'new' names to freshen up the calendar, starting with British label Paul Smith, which is quitting Paris this season to show at its Milanese showroom on June 21. The other new entries on Milan's menswear programme are Setchu by Japanese designer Satoshi Kuwata, winner of the 2023 LVMH Prize, which will kick off proceedings on Friday, June 20; long-standing Italian label Fiorucci, in the midst of a major relaunch; and Qasimi, the menswear label by Hoor Al Qasimi, originally from the UAE. Two comebacks worth mentioning are those of Vivienne Westwood, which will stage a presentation, and Spanish designers Miguel Vieira and David Catalán, showing on Monday, June 23. The same day will end with the first runway show by French designer Emma Rowen Rose with her baroque-chic, made-in-Italy label Rowen Rose, which is set to launch a menswear line on this occasion. Before passing the baton to Paris, Milan Fashion Week will be enlivened by a few big parties, including those celebrating Dsquared2's 30th anniversary and Jacob Cohen's 40th.
Fashion Network
8 hours ago
- Fashion Network
Jimmy Choo gets a new face in the form of Chinese actor Bai Lu
has announced Chinese actor Bai Lu as the British stiletto maker's new Asia-Pacific brand ambassador. Born in Changzhou, the 30-year-old actress is best known for her feature roles in dramas "Untouchable Lovers", "The Legends", "Arsenal Military Academy", and "Love Is Sweet", as well as "One and Only", "Forever and Ever", "Story of Kunning Palace", and "Till the End of the Moon." In addition to acting, Lu has also played host numerous times for the popular variety show, 'Keep Running.' 'Bai Lu perfectly embodies the spirit of Jimmy Choo," said Sandra Choi, creative director at Jimmy Choo, which forms part of the Capri Holding fold alongside Michael Kors. "Not only is she multi-talented, but she radiates confidence with youthful grace and poise. We are delighted to welcome her as a brand ambassador." In her first campaign for Jimmy Choo, shot on location in Beijing by Ren Shenyun and styled by Min Rui, Lu wears pieces from Jimmy Choo's Summer 2025 collection. While playfully acting the part of a talent auditioning for a brand campaign, the star models the brand's new Curve bag, alongside other key styles such as the Adeline 60, Diamond Sling sneaker, the Diamond Hobo, the Aren SB 45, and the Bon Bon. 'It's an honour to join the Jimmy Choo family. I have always admired the brand's creativity and craftsmanship – each piece inspires me to express myself with confidence, bringing a sense of joy every time I wear them,' said Lu. Lu joins fellow Jimmy Choo ambassadors Wang Yibo, Victoria Song, and Mi-Yeon.
