Apple 'promotes' Samsung in China, accidentally shows Samsung foldable phone in ad; Watch full video
Apple
's official support account on Chinese social media platform —
, accidentally posted a promotional video for Samsung's recently launched
Galaxy Z Flip 7
smartphone. The smartphone is said to be a direct competition to Apple's rumoured
foldable iPhone
. The embarrassing incident, which saw a video for the
Samsung
Galaxy Z Flip7 appear on an Apple-branded channel, has since been rectified, with the video promptly taken down. As reported by 9to5Mac, the post on Apple's support account was originally created to highlight Apple's
parental control features
for App Store downloads. However, instead of embedding an Apple-branded video, the account accidentally included a clip showcasing Samsung's latest
foldable smartphone
.
Watch: Apple support account 'promotes' Samsung foldable phone
As reported by 9to5Mac, the blunder happened when Apple's support account was promoting the parental controls the company offer for App Store downloads. Instead of adding the Apple related video, the post accidentally carried a commercial for the recently launched Samsung Galaxy Z Flip 7.
While the reason for the mixup is not known right now but two primary theories are circulating. The most probable explanation suggests a simple copy-paste error, where the individual managing the account may have intended to embed an Apple video but still had a link to the Samsung promotion in their paste buffer. Another possibility raised is that the account is managed by a local marketing agency in China that handles campaigns for both Apple and Samsung.
Apple working on its foldable iPhone
Apple is said to be working on its own foldable device. The Cupertino-based tech giant is expected to launch its first foldable iPhone in the second half of next year, according to JP Morgan. In a note to clients (via CNBC), JP Morgan analyst Samik Chatterjee said 'With the upgrades to the iPhone 17 series to be released this fall expected to be fairly limited, investor focus has already turned to the 2026 fall launches with Apple expected to launch its first foldable iPhone as part of the
iPhone 18
lineup in September 2026', The note further stated that Apple foldable iPhone may feature a book-style fold similar to Samsung's Galaxy Z Fold series.
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