The five-star Sainsbury's dress that's only £15, flatters pear shapes and makes curvy shoppers ‘feel confident'
The supermarket's in-house fashion label Tu is one of the best-loved brands on the high street, and is constantly wowing us with its stylish but affordable fashion.
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From cute dresses to on-trend work attire, the supermarket fast-fashion range always hits the mark, and its new summer collection is no exception.
One dress in particular that has caught the attention of fashion fans thanks to its discounted price is the White Structured Midaxi Summer Dress.
Usually priced at £30, it has been slashed to just £15 in the 50 per cent off flash sale.
The elegant white frock is perfect for dressing up for girly brunches or city sight-seeing on holiday.
The structured bodice and flared hem give the dress a flattering shape and cinches you in.
And the dress is made of lightweight cotton, perfect for keeping cool in the heat.
In their online description, the Sainsbury's team said: "This white dress is an elegant choice for summer outings. Designed with a structured bodice and a flared hem for a flattering shape.
"Cut to a midaxi length, it has been made from a lightweight, cotton-rich fabric, perfect for warmer days."
The gorgeous frock is available in a wide range of sizes, from size 6 to size 24.
But it is almost completely sold out online already, so you'll have to leg it to your nearest store to pick it up.
I'm a size 14 and did the best Tesco summer haul - run before new co-ord sells out
And it has already racked up a flurry of five-star reviews from delighted fashionistas who have hailed it as perfect for pear shapes and curvy figures.
One gushed: "Real winner. I love this dress. It fits perfectly and I adore the unusual detail to it.
"A very pleasant surprise - well done Sainsbury's! Great value for money. I can't wait to wear it."
A second wrote: "I bought this dress as a curvy size 20 and told myself that it would not fit …..but it was stunning!
"I felt special in it and confident. The material is lovely and the fit was perfect. A must-have for your summer wardrobe."
"So pleased with this dress, it's perfect fit and looks stunning", chimed in a third.
A fourth echoed: "Such a lovely dress. Looks great on. Very well made. No one will ever think it came from Tu."
Meanwhile, a fifth cried: "This dress is beautiful. Cut and style is akin to a premium brand. It's stunning!
"I was anticipating the dress wouldn't be completely opaque at the price but it is well lined, an unexpected bonus. The fit is perfect and flattering on a size 18 pear shape with a slight flare to the skirt.
"The pleats sit beautifully. Looking forward to wearing in Ibiza this summer!"
And a sixth said: "Bought this dress was so pleased with it material is beautiful and it fits perfectly."
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
Designer Dupe
As well as being purse-friendly, the Sainbury's dress looks strikingly similar to the Everett Linen Dress, which is priced at £298.
This makes the Tu dress a whopping £283 cheaper.
Both dresses have a similar structured bodice and flared hem, but the premium buy comes in a wider range of colours, including pink and blue.
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