Taylor Swift shoots ‘top secret music video in Los Angeles so covert even staff on set were not allowed to hear song'
The singer has been enjoying some much-needed time off with boyfriend Travis Kelce after her record-breaking Eras Tour wrapped.
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But fans have been hoping she could be set to release a new album in the coming weeks, noting that she has not gone a calendar year without dropping fresh tracks since 2016.
The Instagram Taylor Nation, run by her social team, also fueled speculation they're counting down using her albums, which fans believe could conclude at the beginning of August.
Now, an insider has claimed Taylor is definitely gearing up for her next chapter after more than 500 days.
"Taylor was in Los Angeles on Thursday filming a new music video," an insider exclusively told The U.S. Sun.
"It was so top secret that those working on set were not even allowed to hear the song, only the beat.
"Even though she's been taking time off from touring and working a lot to spend time with Travis, there are still projects she's working on, which will no doubt please fans."
The U.S. Sun has reached out to Taylor's rep for comment.
Taylor's last release was The Tortured Poets Department, her eleventh studio album, which dropped on April 19, 2024, by Republic Records.
SOCIAL COUNTDOWN
Fans have been following Taylor's social posts desperate for information on the next era.
One on X posted this week, "i absolutely NEED the feeling of pressing play on a new taylor album at midnight soon."
A second wrote on the site, "i need a new taylor swift album right now i'm so parched."
"I am so excited to see what this Taylor Swift countdown (or I guess count up?) leads to!!!" a third added.
Taylor's next era comes after she bought back the rights to her first six albums, including music videos, concert films, artwork, and unreleased songs.
This acquisition, reportedly costing $360 million, reportedly ended a long-standing battle for control of her master recordings when her former label, Big Machine Label Group, sold them to Scooter Braun's Ithaca Holdings.
She alleged the deal went through without offering her the chance to purchase them.
Scooter then sold the masters and all the rights to Taylor's tracks to Shamrock Holdings in 2020.
Taylor, 35, confirmed in a statement that she now owns her back catalog once more.
In a long letter, Taylor said, "All of the music I've ever made now belongs to me. All of my music videos. All the concert films.
"The album art and the photography. The unreleased songs. The memories. The magic and the madness. Every single era. My entire life's work.
MASTERS BATTLE
"To say this is my greatest dream come true is actually being pretty reserved about it.
"All I ever wanted was the opportunity to work hard enough to be able to one day purchase my music outright with no strings attached.
"No partnership, with full autonomy. I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me."
In a post to Tumblr in June 2019, Taylor told fans that bosses refused to sell her masters to her unless she agreed to be locked into a new recording contract with them.
Taylor wrote, "For years I asked, pleaded for a chance to own my work. Instead I was given an opportunity to sign back up to Big Machine Records and 'earn' one album back at a time, one for every new one I turned in.
"I walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future."
Taylor vowed to take on the system and announced she would re-record her first six albums; Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation.
Her last re-release was 1989, but she now doesn't need to re-record her album Reputation.
During Taylor's work break, she has been spending quality time with her boyfriend Travis, 35.
He shared a series of photos this week of their summer adventures, giving fans a rare glimpse into their relationship.
Travis is now back in training camp with the Kansas City Chiefs ahead of the 2025 season.
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