When did we stop listening to experts and start listening to the girl with the best hair?
Last month, I fell prey to an influencer. A cool New Yorker who named Clark Wallabees among the three types of shoe we all need right now. I ordered two pairs. Then realised I'd bought desert boots with a wedge crepe heel that I'm too old to wear with the required irony.
I've also shelled out for the Clare Waight Keller for Uniqlo trench that influencers said was a must-have instant classic, the BB cream which promised an unnatural glow (and delivered, DM me) and a set of silicone brushes that promised to make scrubbing the toot a pleasure.
But even as I scroll, click, buy, I wonder when we started taking our cues from people we don't know and — if we're honest — often don't even like that much.
Gah. Influencers.
Have you been eating up RecipeTin Eats founder Nagi Maehashi calling out influencer-turned-baker Brooke Bellamy for allegedly pinching two of her recipes for her Baked by Brooki bestseller?
Delicious. I just can't get enough of the week's second-biggest cooking scandal.
For context, neither protagonist is a chef.
Bellamy, who strenuously denies the plagiarism allegations, is a former travel blogger who married into a commercial food empire and launched her baking business with gorgeous branding and on point frosting.
Ex-financier Nagi pivoted to food blogging in 2014. Her style? Authentic rather than opportunistically authentic. You won't catch her slowly licking buttercream off a spoon. Disclosure: I love her and her recipes.
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