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'We follow strict protocols' - popular period tracking app hits back at backlash

'We follow strict protocols' - popular period tracking app hits back at backlash

Daily Mirror16-06-2025
A report from the University of Cambridge has claimed that menstrual apps are a risk to privacy, but period tracking app Clue has hit back, detailing exactly how they use users' data
After the damning report from University of Cambridge that select period tracking apps are harvesting and selling user information, popular tracking app Clue has set the record straight.
Clue is a science-based, data-driven menstrual and reproductive health app, trusted by 10 million people globally, and despite their mission to help women - has come under scrutiny following the release of a report from University of Cambridge's Minderoo Centre.

The report said the tracking apps were a "gold mine" for consumer profiling. By collecting customer data, it could allow companies to produce targeted advertisements linked to information users think is kept private.

Under EU and UK law, the data from these period-tracking apps comes under a special category, which means it should have special protections from being sold on - but this report highlights that consent options are not always enforced or implemented. This then allows the data can be sold to advertisers and tech giants such as Facebook and Google.
However Clue has assured users the app follows "strict protocols" when it comes to how data is managed, and said keeping their users safe is at their "core".
Clue CEO Rhiannon White told The Mirror: "We adhere to the very strict standards the European GDPR sets for data security and storage. This applies to the data we hold regardless of where in the world our users are located. Our policy and firm commitment is that no matter where our users are in the world, we will never allow their private health data to be used against them.
"We have never disclosed such data to any authority, and we never will. Anything that does not fundamentally serve female health and the empowerment of people with cycles would be at odds with our principles at Clue," she added.
One of Clue's missions is to help close the research gap in women's health and White assured that when using the data for research, Clue takes the "utmost care and follow strict protocols".

She said gaining insight from de-identified data is an "important part of our mission" because the historical lack of data for research into female health is a major contributing factor to the health gap, so will share this anonymised data with researchers from leading global institutions, such as Stanford and University of Oxford.
"It is up to each user whether they want to help to close that data gap by consenting to their de-identified data being used for this purpose, which is why we offer granular consent options," and added: "This de-identified data is only shared with user consent and all research projects are carefully vetted against our strict criteria to ensure they're in the interest of our community.
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"We have never and will never sell or share sensitive data with advertisers, insurers or data brokers. That is not our business model -– our business model is direct to consumer subscriptions, ensuring that our users are our customers, and we serve them."
Rhiannon further detailed that the third party tools Clue uses to work are "vetted and assessed" against the strictest GDPR standards and assured they transparently detail exactly what data is handled by each tool and how in the privacy policy.

"Our servers are located in the EU in Germany and in Ireland. When your data is sent between your device and our Clue servers, we use encrypted data transmission, which scrambles the information being sent so it's unreadable. Doing this increases the security of your data transfer," she added.
But the researchers from the Cambridge study warn that by collecting information, it could allow companies to produce targeted advertisements linked to information users think is kept private. They also worry that if this data gets into the wrong hands, it could even affect access to abortion, health insurance discrimination and cyberstalking as well as risks to job prospects.
"There are real and frightening privacy and safety risks to women as a result of the commodification of the data collected by cycle tracking app companies," said Dr Stefanie Felsberger, the lead author of the report. The report calls on organisations such as the NHS and other health bodies to create a "safer" alternative that is trustworthy.
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Should Europe wean itself off US tech?
Should Europe wean itself off US tech?

BBC News

time6 hours ago

  • BBC News

Should Europe wean itself off US tech?

Imagine if US President Donald Trump could flip a switch and turn off Europe's may sound far-fetched, crazy even. 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Deep Dive: The Rise of Spend Management Fintechs in the EU and UK: By Sam Boboev
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time3 days ago

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Deep Dive: The Rise of Spend Management Fintechs in the EU and UK: By Sam Boboev

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Manuka Doctor honey provides slow-release energy – Bruce takes a spoonful with breakfast every day to fuel his workouts | Manuka Doctor This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. Bruce thought Manuka honey would give him more energy – but the supermarket jar he bought left him disappointed. Then he found a certified brand that actually worked. Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Bruce Lloyd had always been active. A regular runner and keen climber, the 36-year-old data analyst from Brighton was used to pushing himself hard. But earlier this year, he hit a wall. 'I just couldn't find the energy,' he says. 'I'd drag myself out for a run, but I was slower, tired, and I wasn't enjoying it. I even gave up climbing for a few weeks. I tried everything – energy bars, juice cleanses, cutting caffeine – but nothing made much difference.' Then Bruce came across Manuka honey. He'd read that it provides a slow, steady energy release and is packed with natural antibacterial and anti-inflammatory properties. It seemed like the perfect clean boost to help get his routine back on track. But his first try didn't go to plan. 'I picked up a jar from the supermarket that said Manuka honey on the front. I thought I was making a good choice – but nothing changed. I still felt sluggish and flat,' Bruce says. 'At first I assumed it was just another wellness fad.' What he didn't realise at the time was that most of the so-called Manuka honey on UK shelves isn't the real thing. A recent EU report found that 46% of honeys tested were adulterated – and every UK sample failed the purity test. With Manuka honey selling for four or five times the price of regular honey, it's become a major target for food fraud. Fitness fans like use certified Manuka honey as a natural pre-workout boost – but only when it's the real thing | Manuka Doctor 'The more I read, the more I realised I'd been conned,' Bruce says. 'Unless it's from New Zealand, with an official MGO rating and traceability back to the hive, it might not even be Manuka at all.' After digging a little deeper, Bruce discovered Manuka Doctor, a New Zealand-based producer with over 100,000 five-star reviews and full certification on every jar. He switched brands – and this time, the difference was immediate. 'Within a few days, I felt like my old self,' he says. 'My mood lifted, my energy came back, and I started actually looking forward to runs again. I take a spoonful every morning with my breakfast – sometimes in yogurt or porridge, sometimes just on its own. I even carry the squeeze bottle in my gym bag now.' Packed and tested in New Zealand, Manuka Doctor honey comes with full traceability and verified MGO ratings. It's also the only brand endorsed by TV's Dr Hilary Jones. For Bruce, the change has been worth it. 'It's now just part of my routine. I feel stronger, more focused – and I won't waste my money on dodgy supermarket jars again.' Canva Get beach-ready with MySweetSmile's gentle teeth whitening range £ 20.99 Buy now Buy now Sunshine, selfies and holiday cocktails – summer is here, and so are all the moments you'll want to capture with a glowing smile. Whether you're jetting off for a beach escape or heading to a sunny staycation, MySweetSmile can help you look your best. This UK best-seller offers peroxide-free, gentle whitening that works its magic without harsh ingredients or faff. Their powder is perfect for whitening before take-off, while the handy on-the-go pen is great for keeping your smile photo-ready poolside. Shop the full MySweetSmile summer-ready range here.

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