ASUS introduced new AI-powered innovations at recent event
Over 100 delegates from the education, business and public sectors attended the event to gain insight into ASUS's latest solutions.
The event had an exceptional turnout and is a testament to ASUS's passion for innovation with the highest quality, making them a trusted name in their target industries. Attendees had the chance to see ASUS's line-up of award-winning devices that include the ExpertBook P & B, Chromebook and All-in-One (AiO) series. ASUS demonstrated its commitment to the country, supporting Oman Vision 2040, which intends to transform Oman into a developed nation that offers an enhanced quality of life.
'The event is a platform for us to engage with customers to understand their evolving needs and innovate our products and services to benefit them', said Mohit Bector, Commercial Head – UAE & GCC, ASUS Business. 'We would like to thank Suhail Bahwan Group for their continued partnership and support in Oman, an important market that plays a key role in our regional growth strategy. Together, we are working towards a common vision of delivering cutting-edge technologies to government, business and educational institutions across the country. As a trusted technology enabler, ASUS continues to drive a smarter and more efficient business and learning environment with our industry-leading products and solutions'.
The ASUS ExpertBook series gives users the right balance of portability, performance and reliability. Long-term durability and enterprise-grade security make the ExpertBook series capable of handling demanding workloads. The ASUS Chromebook offers fast and streamlined performance for students thanks to regular Chrome OS updates and all-day battery life. The ASUS ExpertCentre AiO PCs are the perfect companion for any business, delivering sturdy construction, quality components and strong security features.
Having 71,192 awards under its name, ASUS continues to create the best products and solutions designed for everyone. It also reinforced its sustainability pledge by increasing the use of environment-friendly materials and embracing 100% renewable energy in its Taiwan operation centres. With the event's resounding success, ASUS aims to carry the momentum forward with more activities in Oman and the wider GCC region.
Image Credit: ASUS
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Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Khaleej Times
2 days ago
- Khaleej Times
UAE: 10-year-old Emirati girl builds AI academy for kids, aims to bridge gender gap
A 10-year-old Emirati has launched an AI (artificial intelligence) academy designed entirely for children — a platform that could reshape how young learners approach technology education. AlDhabi AlMheiri 's AI Learning Academy targets children aged 7 to 13, aiming to boost global digital literacy. A study noted that while 44 per cent of children globally use AI tools, only 27 per cent understand how they work. Structured AI education is offered in less than 10 per cent of primary schools worldwide. AlDhabi, who is also a four-time Guinness World Record holder, created 20 video-based lessons covering AI fundamentals, ethics, and entrepreneurship. Each module includes printable worksheets and practical projects designed to turn abstract concepts into engaging learning experiences. 'I didn't want my lessons to sound too formal,' AlDhabi told Khaleej Times. 'So I used simple language, friendly cartoon characters, and examples that children actually relate to.' Peer-designed content Studies support her approach: Peer-designed content improves understanding and retention by up to 40%, especially for abstract subjects. Children are also three times more likely to ask questions when learning from materials created 'by kids for kids.' AlDhabi's platform directly addresses the 30 per cent gender gap in AI participation among middle school students in the MENA region, offering dedicated 'Girls in AI' workshops alongside modules on machine versus human intelligence and AI in daily life. Unusually for children's tech platforms, the academy also includes entrepreneurship content. Students are encouraged to think like builders and creators while learning core values such as privacy, fairness, and responsibility. 'I want kids to feel like creators, not just consumers,' she explained. 'They can build, they can lead, and they can start young.' The platform enforces strict child data protection, requires parental consent, and offers content in Arabic and English. It aligns with several UN Sustainable Development Goals, including quality education, gender equality, and reduced inequalities. AlDhabi's child-led model offers a grassroots solution that's both scalable and culturally grounded. Her publishing house, Rainbow Chimney, has already reached thousands of young readers, and the new academy could do the same for AI learning. 'Technology shouldn't belong only to adults,' she said. 'Children can understand it, shape it, and lead its future — if we just let them in.' The 10-year-old Emirati has an impressive set of relative credentials, including 163 hours of IBM-certified AI training, executive education at NYU Abu Dhabi, and a fellowship at Georgetown University's entrepreneurship programme. The free platform is now live at offering multilingual, child-safe access for families and schools worldwide.
Khaleej Times
4 days ago
- Khaleej Times
The rise of 'Lifestyle Districts': How mixed-use communities are shaping UAE real estate
The UAE is witnessing a significant shift in how people live, work, and connect. Traditional models marked by long commutes, fragmented neighborhoods, and disconnected daily routines are rapidly giving way to a new urban paradigm — lifestyle districts. These thoughtfully planned, mixed-use communities seamlessly integrate residential, commercial, and recreational spaces within a cohesive environment. Far more than real estate developments, they embody a modern approach to living that prioritises convenience, sustainability, and a strong sense of community. In recent years, mixed-use developments have emerged as a defining trend in the UAE's dynamic property market. Driven by urban growth and evolving consumer expectations, these integrated communities are reshaping the fabric of daily life. By offering essential amenities—such as workplaces, retail outlets, dining venues, and leisure facilities within walkable distances, lifestyle districts significantly reduce the need for extensive travel, enhancing both efficiency and quality of life for residents. Evolving Lifestyle Demands Ali Al Gebely, Founder and Chairman of One Development, highlights how DO Hotels & Residences Dubai Islands responds to these modern demands: 'Today's residents and travelers seek more than just a place to live or stay, they seek dynamic, holistic experiences that seamlessly blend comfort, convenience, and community.' He adds, 'This hospitality development reflects these evolving expectations by offering curated experiences and thoughtful design that respond intuitively to the UAE's cosmopolitan rhythm, delivering seamless living that feels personal yet expansive.' Every element at DO Dubai Islands is carefully crafted to anticipate and celebrate the diverse needs of modern urbanites — whether it's the fast-paced schedule of a busy professional or the quiet moments of a family evening. According to Al Gebely, 'DO Dubai Islands is a living reflection of the UAE's vibrant diversity, creating spaces where every element is in harmony with you.' Similarly, Tilal Al Ghaf sets a benchmark for integrated community living that caters to the nuanced lifestyle needs of today's urban dwellers. Ahmed El Shamy, CEO of Majid Al Futtaim Properties, describes the vision behind the project: 'Tilal Al Ghaf was envisioned as more than just a residential project; it is a response to the growing demand for authentic, sustainable, lifestyle-driven community living.' He explains that residents in the UAE now seek environments fostering wellbeing, human connection, and belonging, beyond just physical comfort. 'From walkable neighbourhoods and abundant green spaces to waterfront living and curated retail and dining experiences, Tilal Al Ghaf has been purposefully designed to meet the needs of today's families, residents, and the future of integrated urban living,' says El Shamy. Tilal Al Ghaf embodies the aspirations of a diverse and globally minded population, valuing balance between work, leisure, and family life within a consciously planned setting. El Shamy emphasises, 'At Majid Al Futtaim, we believe in creating destinations that go beyond bricks and mortar, places that resonate with the values of modern consumers, offering experiences that foster connection, purpose, and a genuine integration into their surroundings.' Shaping Intelligent Communities Innovation in design and smart infrastructure is revolutionising how mixed-use communities come to life, shaping environments that are both intelligent and deeply connected to the needs of modern living. Al Gebely emphasises that 'Innovation is at the core of our vision. By integrating advanced AI technologies into design and infrastructure, we create communities that are not only smart but truly intelligent.' He explains that this approach guides every design decision, crafting flexible spaces that evolve alongside shifting lifestyles and fostering connectivity that 'keeps everyone and everything in perfect sync.' The outcome, he says, is a community that 'feels alive, intuitive, and in tune with the modern world.' Echoing this transformative vision, El Shamy highlights the UAE's leadership in reimagining urban life through smart city principles. 'At Majid Al Futtaim, we view innovation not as an add-on, but as a core enabler of better living,' he asserts. His team designs communities aligned with contemporary mobility needs, bolstered by 'data-driven infrastructure and digital platforms that make daily life more seamless, intuitive, and connected.' But innovation, Shamy stresses, goes hand in hand with sustainability. 'We design with intent, ensuring our destinations meet the highest global standards, including BREEAM and LEED certifications,' he notes, citing the Net Positive Mosque at Tilal Al Ghaf—a regional first that generates more energy than it consumes as a powerful symbol of their climate-conscious ambition. Designing Communities That Feel Like Home In today's fast-paced urban world, the concept of community living has evolved far beyond shared spaces and familiar faces. Developers are now tasked with creating environments where a genuine sense of belonging is not only encouraged but seamlessly woven into daily life. For Al Gebely, belonging begins with thoughtful design. 'We believe that true belonging comes from thoughtfully designed spaces where people naturally come together — not because they must, but because the environment invites them to,' he explains. From early morning padel matches to afternoons spent along the beach or marina front, and evenings echoing with children's laughter in lush parks, the rhythm of community life is carefully curated. 'Every space is curated to bring people closer,' he adds. With wellness centers that nurture both body and mind, and coworking hubs that fuel creativity and collaboration, One Development ensures every lifestyle offering supports the diverse rhythms of modern life. Similarly, Majid Al Futtaim Properties is placing people at the core of its communities by championing inclusivity and purpose-driven living. 'Creating a sense of belonging starts with understanding the diverse aspirations of the people who call our communities home,' says El Shamy. The group integrates social interaction, cultural expression, and wellness into the everyday, offering everything from vibrant events and well-being initiatives to partnerships with institutions like the Royal Grammar School Guildford Dubai. 'We ensure every resident, from young families to professionals and retirees, can find their place,' El Shamy notes. Even more crucially, residents are given opportunities to shape their environment. 'We provide platforms for residents to co-create experiences, ensuring the community feels shaped by its people, not just for them.' Shaping the Future of Urban Investment Mixed-use communities are rapidly becoming the cornerstone of modern real estate investment in the UAE, offering not only dynamic living experiences but also sustainable, long-term value for investors. According to Al Gebely, lifestyle districts thrive because they 'offer investors the strength of diversity and balance.' He explains, 'By integrating residential, commercial, and leisure spaces, these districts create resilient ecosystems that attract a broad spectrum of people and businesses, thereby mitigating risks and enhancing long-term returns.' For forward-thinking investors, such developments align seamlessly with the UAE's national vision, where sustainability, smart cities, and future-readiness transcend buzzwords to become tangible realities. 'Investing in these developments means investing in a future where lifestyle, convenience, and innovation coexist in perfect harmony,' Al Gebely continues. 'Over the next decade, lifestyle districts will fundamentally reshape the UAE's real estate landscape by redefining urban living experiences. They will serve as cultural and economic hubs, bringing people together and fostering communities built on shared values and meaningful connections.' El Shamy highlights the strong interest that Tilal Al Ghaf has garnered since its inception. 'From its integrated masterplan to its focus on quality of life, the community's steady growth and robust demand reflect a growing appetite for well-executed lifestyle destinations that cater to modern living—not merely as places to reside but as places to invest in both emotionally and financially,' he says. What makes these communities especially appealing is their ability to adapt to evolving expectations of residents and investors alike. El Shamy emphasises, 'As consumer preferences shift toward walkability, wellness, connectivity, and sustainability, mixed-use communities stand out by delivering on all these fronts. They represent holistic ecosystems designed for contemporary lifestyles while offering strong returns and future-proof investment potential.' 'They will set new benchmarks in sustainability, technology, and human-centered design,' Al Gebely adds, 'making cities more livable, inclusive, and inspiring.' El Shamy concludes, 'Over the next decade, lifestyle districts will redefine urban experiences in the UAE, shifting the focus from isolated real estate projects to immersive environments that embody true liveability. As cities pursue ambitious sustainability goals and embrace digital transformation, lifestyle districts will become essential frameworks driving inclusive growth, environmental stewardship, and socio-economic vitality.'
