Faizan Zaki wins the Scripps National Spelling Bee a year after finishing runner-up
The 13-year-old from Allen, Texas, who lost in a lightning-round tiebreaker last year, outlasted eight other accomplished spellers to win the title on Thursday night, including two that he let back into the competition after his own careless flub.
Told to take a deep breath before his final word, 'eclaircissement,' he didn't ask a single question before spelling it correctly, and he pumped his fists and collapsed to the stage after saying the final letter.
Two rounds earlier, Sarvadnya Kadam and Sarv Dharavane misspelled their words, clearing a path for Faizan, but instead of making sure he knew the word, 'commelina,' Faizan let his showmanship get the better of him.
'K-A-M,' he said, then stopped himself. 'OK, let me do this. Oh, shoot!'
'Just ring the bell,' he told head judge Mary Brooks, who obliged.
'So now you know what happens,' Brooks said, and the other two spellers returned to the stage.
Upon his return to the microphone, Sarv chimed in: 'This is surprising!'
But Sarv misspelled again, followed in the next round by Sarvadnya, and Faizan stayed just calm enough to ensure his competitors wouldn't get back to the microphone.
It was a riveting conclusion to a competition that started in 1925 and appears to have a bright future. Scripps, a Cincinnati-based media company, had a few dozen former champions on hand to celebrate the centennial of an event that began when the Louisville Courier-Journal invited other newspapers to host spelling bees and send their champions to Washington.
Faizan lost to Bruhat Soma last year in a tiebreaker known as a 'spell-off.' He became only the fifth runner-up to come back and win and the first since since Sean Conley in 2001.
With the winner's haul of $52,500 added to his second-place prize of $25,000, Faizan increased his bee earnings to $77,500. His big splurge with his winnings last year? A $1,500 Rubik's cube with 21 squares on each side.
This is the last year the bee will be held at its home for the past 14 years, a convention center just outside Washington on the banks of the Potomac River. In 2026, the competition returns to the nation's capital at Constitution Hall, a nearly century-old concert venue near the White House.
___
Ben Nuckols has covered the Scripps National Spelling Bee since 2012. Follow his work here.
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The Hill
24 minutes ago
- The Hill
American Eagle's ‘good jeans' ads with Sydney Sweeney spark a debate on race and beauty standards
NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included 'clever, even provocative language' and was 'definitely going to push buttons,' the company's chief marketing officer told trade media outlets. It has. The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended. Titled 'Sydney Sweeney has great jeans,' the campaign sparked a debate about race, Western beauty standards, and the backlash to 'woke' American politics and culture. Most of the negative reception focused on videos that used the word 'genes' instead of 'jeans' when discussing the blonde-haired, blue-eyed actor known for the HBO series 'Euphoria' and 'White Lotus.' Some critics saw the wordplay as a nod, either unintentional or deliberate, to eugenics, a discredited theory that held humanity could be improved through selective breeding for certain traits. Marcus Collins, an assistant professor of marketing at the University of Michigan's Ross School of Business, said the criticism could have been avoided if the ads showed models of various races making the 'genes' pun. 'You can either say this was ignorance, or this was laziness, or say that this is intentional,' Collins said. 'Either one of the three aren't good.' Other commenters accused detractors of reading too much into the campaign's message. 'I love how the leftist meltdown over the Sydney Sweeney ad has only resulted in a beautiful white blonde girl with blue eyes getting 1000x the exposure for her 'good genes,'' former Fox News host Megyn Kelly wrote Tuesday on X. American Eagle didn't respond to requests for comment from The Associated Press. A snapshot of American Eagle The ad blitz comes as the teen retailer, like many merchants, wrestles with sluggish consumer spending and higher costs from tariffs. American Eagle reported that total sales were down 5% for its February-April quarter compared to a year earlier. A day after Sweeney was announced as the company's latest celebrity collaborator, American Eagle's stock closed more than 4% up. Shares were volatile this week and trading nearly 2% down Wednesday. Like many trendy clothing brands, American Eagle has to differentiate itself from other mid-priced chains with a famous face or by saying something edgy, according to Alan Adamson, co-founder of marketing consultancy Metaforce. Adamson said the Sweeney campaign shares a lineage with Calvin Klein jeans ads from 1980 that featured a 15-year-old Brooke Shields saying, 'You want to know what comes in between me and my Calvins? Nothing.' Some TV networks declined to air the spots because of its suggestive double entendre and Shields' age. 'It's the same playbook: a very hot model saying provocative things shot in an interesting way,' Adamson said. Billboards, Instagram and Snapchat Chief Marketing Officer Craig Brommers told industry news website Retail Brew last week that 'Sydney is the biggest get in the history of American Eagle,' and the company would promote the partnership in a way that matched. The campaign features videos of Sweeney wearing slouchy jeans in various settings. She will appear on 3-D billboards in Times Square and elsewhere, speaking to users on Snapchat and Instagram, and in an AI-enabled try-on feature. American Eagle also plans to launch a limited edition Sydney jean to raise awareness of domestic violence, with sales proceeds going to a nonprofit crisis counseling service. In a news release, the company noted 'Sweeney's girl next door charm and main character energy – paired with her ability to not take herself too seriously – is the hallmark of this bold, playful campaign.' Jeans, genes and their many meanings In one video, Sweeney walks toward an American Eagle billboard of her and the tagline 'Sydney Sweeney has great genes.' She crosses out 'genes' and replaces it with 'jeans.' But what critics found the most troubling was a teaser video in which Sweeney says, 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.' The video appeared on American Eagle's Facebook page and other social media channels but is not part of the campaign. While remarking that someone has good genes is sometimes used as a compliment, the phrase also has sinister connotations. Eugenics gained popularity in early 20th century America, and Nazi Germany embraced it to carry out Adolf Hitler's plan for an Aryan master race. Civil rights activists have noted signs of eugenics regaining a foothold through the far right's promotion of the 'great replacement theory,' a racist ideology that alleges a conspiracy to diminish the influence of white people. Shalini Shankar, a cultural and linguistic anthropologist at Northwestern University in Evanston, Illinois, said she had problems with American Eagle's 'genes' versus 'jeans' because it exacerbates a limited concept of beauty. 'American Eagle, I guess, wants to rebrand itself for a particular kind of white privileged American,' Shankar said. 'And that is the kind of aspirational image they want to circulate for people who want to wear their denim.' A cultural shift in advertising Many critics compared the American Eagle ad to a misstep by Pepsi in 2017, when it released a TV ad that showed model Kendall Jenner offer a can of soda to a police officer while ostensibly stepping away from a photo shoot to join a crowd of protesters. Viewers mocked the spot for appearing to trivialize protests of police killings of Black people. Pepsi apologized and pulled the ad. The demonstrations that followed the 2020 killing of George Floyd by a white police officer in Minneapolis pushed many U.S. companies to make their advertising better reflect consumers of all races. Some marketers say they've observed another shift since President Donald Trump returned to office and moved to abolish all federal DEI programs and policies. Jazmin Burrell, founder of brand consulting agency Lizzie Della Creative Strategies, said she's noticed while shopping with her teenage daughter more ads and signs that prominently feature white models. 'I can see us going back to a world where diversity is not really the standard expectation in advertising,' Burrell said. American Eagle's past and future American Eagle has been praised for diverse marketing in the past, including creating a denim hijab in 2017 and offering its Aerie lingerie brand in a wide range of sizes. A year ago, the company released a limited edition denim collection with tennis star Coco Gauff. The retailer has an ongoing diversity, equity and inclusion program that is primarily geared toward employees. Two days before announcing the Sweeney campaign, American Eagle named the latest recipients of its scholarship award for employees who are driving anti-racism, equality and social justice initiatives. Marketing experts offer mixed opinions on whether the attention surrounding 'good jeans' will be good for business. 'They were probably thinking that this is going to be their moment,' Myles Worthington, the founder and CEO of marketing and creative agency WORTHI. 'But this is doing the opposite and deeply distorting their brand.' Melissa Murphy, a marketing professor at Carnegie Mellon University's Tepper School of Business, said she liked certain parts of the campaign but hoped it would be expanded to showcase people besides Sweeney for the 'sake of the brand.' Other experts say the buzz is good even if it's not uniformly positive.
Hamilton Spectator
an hour ago
- Hamilton Spectator
American Eagle's ‘good jeans' ads with Sydney Sweeney spark a debate on race and beauty standards
NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included 'clever, even provocative language' and was 'definitely going to push buttons,' the company's chief marketing officer told trade media outlets. It has. The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended. Titled 'Sydney Sweeney has great jeans,' the campaign sparked a debate about race, Western beauty standards, and the backlash to 'woke' American politics and culture. Most of the negative reception focused on videos that used the word 'genes' instead of 'jeans' when discussing the blonde-haired, blue-eyed actor known for the HBO series 'Euphoria' and 'White Lotus.' Some critics saw the wordplay as a nod, either unintentional or deliberate, to eugenics, a discredited theory that held humanity could be improved through selective breeding for certain traits. Marcus Collins, an assistant professor of marketing at the University of Michigan's Ross School of Business, said the criticism could have been avoided if the ads showed models of various races making the 'genes' pun. 'You can either say this was ignorance, or this was laziness, or say that this is intentional,' Collins said. 'Either one of the three aren't good.' Other commenters on social media accused detractors of reading too much into the campaign's message. 'I love how the leftist meltdown over the Sydney Sweeney ad has only resulted in a beautiful white blonde girl with blue eyes getting 1000x the exposure for her 'good genes,'' former Fox News host Megyn Kelly wrote Tuesday on X. American Eagle didn't respond to queries from AP for comment. A snapshot of American Eagle The ad blitz comes as the teen retailer , like many merchants, wrestles with sluggish consumer spending and higher costs from tariffs. American Eagle reported in late May that total sales were down 5% for its February-April quarter compared to a year earlier. A day after Sweeney was announced as the company's latest celebrity collaborator, American Eagle's stock closed more than 4% up. The company's shares were trading nearly 2% on Wednesday. Like many trendy clothing brands, American Eagle has to differentiate itself from other mid-priced chains with a famous face or by saying something edgy, according to Alan Adamson, co-founder of marketing consultancy Metaforce. Adamson said the Sweeney campaign shares a lineage with Calvin Klein jeans ads from 1980 that featured a 15-year-old Brooke Shields saying, 'You want to know what comes in between me and my Calvins? Nothing.' Some TV networks declined to air the spots because of its suggestive double entendre and Shields' age. 'It's the same playbook: a very hot model saying provocative things shot in an interesting way,' he said. Billboards, Instagram and Snapchat Chief Marketing Officer Craig Brommers told industry news website Retail Brew last week that 'Sydney is the biggest get in the history of American Eagle,' and the company planned to promote the partnership in a way that matched. The campaign features videos of Sweeney wearing slouchy jeans in various settings. Her image will appear on 3-D billboards in Times Square and elsewhere, on Snapchat speaking to users, and in an AI-enabled try-on feature. American Eagle also plans to launch a limited edition Sydney jean to raise awareness of domestic violence and to donate the sales proceeds to the nonprofit Crisis Text Line . In a news release about the ads, the company noted 'Sweeney's girl next door charm and main character energy – paired with her ability to not take herself too seriously – is the hallmark of this bold, playful campaign.' Jeans, genes and their many meanings In one video, Sweeney walks toward an American Eagle billboard of her and the tagline 'Sydney Sweeney has great genes.' She crosses out 'genes' and replaces it with 'jeans.' But what critics found the most troubling was a teaser video in which Sweeney says, 'Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.' The video appeared on American Eagle's Facebook page and other social media channels but is not part of the official campaign. While remarking that someone has good genes is sometimes used as a compliment, the phrase also has sinister connotations. Eugenics gained popularity in early 20th century America , and Nazi Germany embraced it to carry out Adolf Hitler's plan for an Aryan master race. Civil rights activists have noted signs of eugenics regaining a foothold through the far right's promotion of the 'great replacement theory,' a racist ideology that alleges a conspiracy to diminish the influence of white people. Shalini Shankar, a cultural and linguistic anthropologist at Northwestern University in Evanston, Illinois, said she had problems with American Eagle's 'genes' versus 'jeans' because it exacerbates a limited concept of beauty. 'American Eagle, I guess, wants to rebrand itself for a particular kind of white privileged American,' Shankar said. 'And that is the kind of aspirational image they want to circulate for people who want to wear their denim.' A cultural shift in advertising Many critics compared the American Eagle ad to a misstep by Pepsi in 2017, when it released a TV ad that showed model Kendall Jenner offer a can of soda to a police officer while ostensibly stepping away from a photo shoot to join a crowd of protesters. Viewers mocked the spot for appearing to trivialize protests of police killings of Black people. Pepsi apologed and pulled the ad . The demonstrations that followed the 2020 killing of George Floyd by a white police officer in Minneapolis pushed many U.S. companies to make their advertising better reflect consumers of all races. Some marketers say they've observed another shift since President Donald Trump returned to office and moved to abolish all federal DEI programs and policies . Jazmin Burrell, founder of brand consulting agency Lizzie Della Creative Strategies, said she's noticed while shopping with her teenage daughter more ads and signs that prominently feature white models. 'I can see us going back to a world where diversity is not really the standard expectation in advertising,' Burrell said. American Eagle's past and future American Eagle has been praised for diverse marketing in the past, including creating a denim hijab in 2017 for customers who wore the traditional Muslim head scarves. Its Aerie lingerie brand was recognized for creating a wide range of sizes. A year ago, the company released a limited edition denim collection with tennis player Coco Gauff. The retailer has an ongoing diversity, equity and inclusion program that is primarily geared toward employees. Two days before announcing the Sweeney campaign, American Eagle named the latest recipients of its scholarship award for employees who are driving anti-racism, equality and social justice initiatives. Marketing experts offer mixed opinions on whether the attention surrounding 'good jeans' will be good for business . 'They were probably thinking that this is going to be their moment,' Myles Worthington, the founder and CEO of marketing and creative agency WORTHI. 'But this is doing the opposite and deeply distorting their brand.' Melissa Murphy, a marketing professor at Carnegie Mellon University's Tepper School of Business, said she liked certain parts of the campaign but hoped it would be expanded to showcase people besides Sweeney for the 'sake of the brand.' Other experts say the buzz is good even if it's not uniformly positive. 'If you try to follow all the rules, you'll make lots of people happy, but you'll fail,' Adamson said. 'The rocket won't take off. '
Hamilton Spectator
an hour ago
- Hamilton Spectator
On ‘Bite Me,' Reneé Rapp punches back
NEW YORK (AP) — Reneé Rapp was clear on her intentions for her sophomore album, 'Bite Me,' from the start. 'I wanted to love this,' Rapp says. 'I wanted to be able to walk away from this and be so proud of myself and impressed, no matter what anybody else thought.' Her first album, 2023's 'Snow Angel, ' had been an experiment in figuring out her sound (a mix of pop, R&B and heart-wrenching ballads), and assembling a collection of songs that worked together. This album, out Friday, offered the chance to do it again, with an eye toward the way her life had changed in the intervening years. 'That intention, and also wanting to prove it to myself, was really grueling,' Rapp told The Associated Press. 'And also really fun.' The writing process gave Rapp, 25, an outlet to work through the burnout-inducing whirlwind that was her career in those two years. Uncharacteristically restrained in its vocal styling, the album's lead single, 'Leave Me Alone,' is strikingly open — clever zingers allude to her departure from HBO's 'Sex Lives of College Girls,' the media frenzy that surrounded her turn as Regina in the 2024 remake of 'Mean Girls,' and the external pressure she felt to put out more music after the positive reception of 'Snow Angel.' Basically, anything that's been said about her in the last few years? She reframes it, poking fun at her reputation and the industry. 'Leave Me Alone' felt like a proper introduction to the album, Rapp says, and 'Bite Me' — both a warning and a tease — the appropriate title. Paris Hilton and Monica Lewinsky were among the famous faces that teased the album upon its announcement, donning merch emblazoned with the title in bold print. Rapp herself posed in front of a newsstand filled with mock tabloids depicting her as a diva, concealed behind big sunglasses and a fur coat, to promote the second single, 'Mad.' ('That's a Rapp!' the headline read.) 'It really feels just like a time capsule of those two years of my life, a lot having to do with the business and the industry and people's expectations of me,' Rapp says of the album. 'And then also me wanting things for myself and being confused where those two roads diverge.' Rapp's confidence and humor is evident across the album, just as it is on stage — 'I write lyrics in the way that I talk,' she says. Many of the tracks tackle the destabilizing emotions that accompany the beginning and end of relationships, whether platonic or romantic, and how her now-very public career has amplified the challenges of creating, and maintaining, those connections. 'I'm so surrounded all the time, but I feel so lonely, and it feels really heavy and isolating. And I think a lot of that is just being an artist. And I also think a lot of that is just like the nature of like the business, for better or for worse,' she says. The can't-be-bothered attitude heard on 'Leave Me Alone' is countered by the ache of 'That's So Funny,' which recounts the end of a deeply affecting, but ultimately toxic friendship in Rapp's signature soaring vocals. That doesn't mean Rapp isn't also having fun. The cheeky 'At Least I'm Hot' features Rapp's girlfriend, the singer and guitarist Towa Bird. 'I love when artists give you a clue into their lives, and the people who make their lives full,' Rapp said. The track, she says, is also just funny: 'Who better to put on that than like the funniest person alive?' The album's mix of emotions — heartache followed by the rush of a new crush, the impostor syndrome that accompanies the thrill of success — is something the AP Breakthrough Entertainer alum has been exploring since her 2022 EP, 'Everything to Everyone.' She wants listeners to feel the conflict, too — and know that they aren't alone in experiencing it. In June, Rapp served as a grand marshal of the World Pride parade in Washington, D.C., alongside Laverne Cox and Deacon Maccubbin. 'It can be difficult to feel resilient and empowered as a queer person,' Rapp said. 'Because World Pride was in D.C., I was like, well, I can't not be there.' She recalled a conversation with Cox, who dispelled some of Rapp's fears of coming off as self-important in the role by emphasizing the power of showing up, and showing face. 'Right now, when everything is so under attack, which it pretty much always is, it feels like that's the time to be really loud.' Rapp will launch the North American leg of her 'Bite Me' tour at the iconic Red Rocks Amphitheater in September before making stops at New York's Madison Square Garden and as a headliner at the Toronto stop of the All Things Go Festival. She'll tour Europe in March. As she readies for fans to hear the album, she hopes it offers them some reprieve. 'I hope that the weight of the world doesn't feel as massive,' she said. 'It's really easy to obsess over everything and be constantly lost in your head.' Giving them a glimpse into hers, she hopes, is empowering — and fun: 'It's just, it feels like a big party that like everybody wants in on.'
