I'm a beauty editor - this affordable skincare brand is the secret to your best skin ever
As a skincare-obsessed journalist, I'm often asked what beauty brands are worth the hype, and it's a difficult question to answer.
The truth is I don't play favourites – right now, I've got both the £12 Oat Cleansing Balm from The Inkey List and the £86 Brightening Serum from Tatcha in my rotation. That said, if I could only use one beauty brand for the rest of my life, I'd probably choose Beauty Pie.
Recognised by industry insiders for its members-only model, the brand cuts out the middlemen and retailer markups so it can offer really good products in high-quality but minimalist packaging at factory prices.
Members pay an annual fee of either £29 or £59 and get access to so-called 'members' prices'. For example, a moisturiser that you'd typically pay £100 for from a high-end brand, only costs £34 for members at Beauty Pie.
If you're not a member, you can still buy products but at a more premium price, so it's worth checking out the website.
Below, I've listed some of my all-time favourite Beauty Pie products.
The best products from Beauty Pie
£30
Shop
Super Healthy Skin Featherlight UVA/UVB SPF 50 Sunscreen + Primer
£25 Shop
No skincare routine is complete without sunscreen (ideally with an SPF 50+). This one is non-comedogenic, meaning it won't clog pores, offers broad-spectrum protection, and doesn't feel claggy or heavy on the skin.
Japanfusion Pure Transforming Cleanser
£17 Shop
An effective evening cleanse, this gel-to-oil-to-milk formula removes dirt, pollution and makeup without stripping the skin, and leaves it feeling clean and fresh.
Double-Sided Organic Cleansing & Exfoliating Cloths
£13 Shop
Are you still using a traditional washcloth to remove your cleanser? Because these double-sided cloths (cotton and microfibre) are softer and gentler on the skin.
Super Retinol + Vitamin C Night Renewal Moisturizer (1% Retinol Complex)
£40 Shop
Formulated with 1% encapsulated retinol to help reduce the appearance of fine lines, wrinkles and pigmentation, this is a great night-time moisturiser for those who have sensitive skin or are new to retinol.
Awesome Bronze Gradual Self-Tanning Drops
£21 Shop
I'm not a big self-tan fan, but even my pale skin needs a little boost every now and then. I just mix a couple of these gradual self-tanning drops in with my moisturiser and night, and wake up with a natural glow.
Superluminous Under-Eye Genius
£24 Shop
More of an under-eye brightener than a concealer, although you might find it covers up your dark circles, I like to pat it in with my ring fingertip.
Wrap Star Tubing Mascara
£17
Shop
Le Smash Santal Eau De Parfum
£60 Shop
Reminiscent of Le Labo's bestselling Santal 33 (but not a dupe), it's a sexy scent with notes of creamy sandalwood, tonka bean, lavender and tea leaves that will earn you compliments.
The Perfectly Puffy Silver Beauty Bag
£40 Shop
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