Pembrokeshire holiday park celebrates surge in winter staycations
A popular Pembrokeshire holiday park has reported its best-ever January bookings.
Bluestone National Park Resort has seen a 15 per cent year-on-year increase in bookings for 2025 since Christmas Day.
The park said this is a sign of a staycation boom in 2025.
The majority of bookings are from guests choosing to stay longer and coming from further afield.
Demand within Wales has seen a significant rise, with nights booked increasing by 35 per cent.
The park said this shows Pembrokeshire's rising popularity as a natural alternative to crowded tourist hotspots across the UK.
This trend is reflected in recent Mintel data (2024), which shows that 86 per cent of UK staycationers in 2025 are seeking quieter, more peaceful destinations.
Significant growth compared to 2024 has come from guests outside Wales, alongside a rise in additional nights booked by visitors from England, with bookings from Bristol and Bath alone growing by 10 per cent.
Ireland is also contributing to the resort's growth, with bookings up 10 per cent year-on-year, particularly from Wexford, Dublin, and Cork.
Nestled in the Pembrokeshire countryside, Bluestone offers a blend of outdoor adventures, luxury lodges, and proximity to award-winning towns and beaches.
William McNamara, CEO of Bluestone, said: "These strong bookings show that more families than ever are choosing Bluestone and west Wales for their UK holiday, and it's fantastic to see such strong demand at what is traditionally a quieter time of year.
"Pembrokeshire is becoming a real alternative to busier UK holiday hotspots like Devon and Cornwall, offering some of the country's best beaches, fantastic food and drink, and a wealth of activities for all ages.
"It's great to see more visitors travelling from further afield and staying longer to enjoy everything the region has to offer.
"At the same time, we're proud that so many of our Welsh guests continue to return year after year, with demand in Wales rising significantly, including a 35 per cent increase in nights booked."
In 2024, Bluestone's repeat guest booking rate held strongly at 39 per cent.
With demand at an all-time high, guests are encouraged to book early to avoid disappointment.
Bluestone also offers Mini Adventurer Breaks for families with young children who are able to visit midweek.
These include a number of complementary activities, making them the perfect choice for those who can take advantage of off-peak bookings.
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