Affinity Interactive Unveils New and Updated Amenities at Primm Valley Resort & Casino
'For decades, Primm Valley has served as an iconic destination for guests seeking a high-value resort and casino getaway,' said Scott Butera, Chief Executive Officer of Affinity Interactive. 'Our latest upgrades honor that legacy while reintroducing this property to travelers from California, Nevada, and beyond. From refreshed rooms and expanded dining options to an unmissable fall event lineup, this transformation blends the character of the original Primm Valley with modern amenities and experiences that capture the value, mystique, and excitement that made Las Vegas famous.'
The new and updated amenities include:
Getaway to Nevada: The first destination along the Interstate 15 corridor into Southern Nevada, offering travelers an immediate taste of gaming, dining, relaxation, and entertainment.
The Region's First LED Marquee: A striking three-sided LED sign, spanning nearly 100 feet high and 60 feet wide, now stands at mile marker 1 on Interstate 15. Serving as a new landmark and premier advertising opportunity, it reaches more than 50,000 drivers daily. For inquiries, email adsales@affinitygaming.com.
Refreshed Guest Rooms and Event Space: Approximately 600 renovated rooms and suites, an 11,000-square-foot buffalo-shaped pool, and 25,000 square feet of convention and event space.
Expanded Dining and Travel Centers: Two new dining concepts, The Diner and The Saloon, plus two travel centers with fast food options, roadside refreshments, and charging capacity for more than 30 electric vehicles.
Bonnie & Clyde Car Exhibition: The iconic getaway car is now on display 24/7 next to The Saloon.
Fall Entertainment at the Star of the Desert Arena: Starting August 30 with Grupo Cañaveral, with a full fall concert and show lineup announced soon.
Live Weekend Music: Enjoy live performances every Friday and Saturday at The Saloon.
The Lotto Store: Offering Southern Nevada's first opportunity along Interstate 15 to play select lottery games with access on Exit 1.
Nevada A-Play Rewards Club Alignment: Guests can now accelerate tier status earnings by playing at both Primm Valley Resort & Casino and Silver Sevens Hotel & Casino.
Media are invited to tour Primm Valley Resort & Casino and explore its new amenities on September 27, 2025. For additional information, please contact PR@Affinitygaming.com.
About Affinity Interactive
Affinity Interactive is an omni-channel media, online, and gaming industry leader with an expanded suite of casino and online gaming offerings. Combining leading regional casinos in Nevada, Missouri and Iowa with advanced technology, digital and media platforms, and an online betting presence, Affinity Interactive has nearly 1 million combined customers and is positioned to capitalize on the continued momentum in sports betting and iGaming globally. Affinity Interactive companies also include: the iconic Daily Racing Form, 'America's Turf Authority since 1894' for horse racing and sports enthusiasts throughout North America, one of America's fastest-growing online and mobile wagering platforms; and DRF Sports, which provides fans with exclusive up-to-date sports betting stats, insights and analysis on all major U.S. sports and leagues. For more information, please visit affinityinteractive.com and DRF.com.
Affinity Interactive is a portfolio company of ZCG Private Equity, the private equity arm of ZCG, a leading, privately held global firm.
About ZCG
ZCG is a leading, privately held global firm comprised of private markets asset management, business consulting services, and technology development and solutions.
For nearly three decades, ZCG has invested tens of billions of dollars in private equity and credit-related strategies, through multiple economic cycles and across many industries, including consumer products, steel, steel processors, agriculture, consumer food, gaming, hospitality, manufacturing, specialty services, and automotive. ZCG's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms, and other financial institutions in North America, Europe, Asia, Africa, and the Middle East.
ZCG has a global team comprised of approximately 400 professionals. The company is headquartered in New York, with affiliate offices located in Pune and Mumbai, India, and Riyadh, KSA. For more information, please visit www.zcg.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Los Angeles Times
8 hours ago
- Los Angeles Times
Pirates in Long Beach? Go swashbuckling at this campy, interactive show aboard a tall ship
Pirating, as evidenced by centuries of stories and one of the greatest theme park rides, has long fascinated. Seafaring and sword fighting imply adventure. Dice games? Bluffing and strategy. And if you're really lucky, maybe you'll find a mermaid. Last Call Theatre, a local interactive-focused performance group, has found a way to give us a taste of buccaneering — without the pesky consequences of being captured by the Royal Navy or succumbing to a rum-induced liver disease. For one more weekend in Long Beach, theatergoers can live out a mini marauding fantasy on an actual ship at 'Pirates Wanted,' a limited-run revival of the troupe's 2024 show. It's theater, but it's also a choose-your-own-adventure-style game, one with branching narratives, multiple endings and even life lessons. The show is set on board the American Pride tall ship docked at Long Beach's Pine Avenue Pier, a 130-foot schooner that today is primarily used as an education-focused vessel. Stand still and feel the lean and long boat gently rock on the waves. But you'll rarely be stationary on the wood-heavy craft. With a cast of 14 and an audience capacity of 55, 'Pirates Wanted' explores the full top deck of the ship, which is accessible via a small portable stairway. The setup: As audience members, we are to be trained as pirates in 17th century England, with much of the cast performing in exaggerated accents. The drama: Our captain's previous ship was marooned under suspicious circumstances. To complicate matters, a long-lost sibling, also a pirate with his own troubling history, is here to judge the crew's seaworthiness. The show begins with a speech from Capt. Souvanna (Bonnie-Lynn Montaño), who sternly demands a vocal 'aye' from the audience as the ground rules are laid out. Follow them, Souvanna warns, or risk being thrown into the harbor. In moments, we are free to wander and link up with various crew members for our pirating lessons. The so-called 'treasures of the seas' aren't going to be pillaged without our help, and I soon find myself improvising sea shanties and engaging in a game of liar's dice. I stumble over relearning how to construct a knot — important, I am told, in case I'm tossed overboard and need to quickly lasso myself to a raft — but have better luck mimicking a figure 8 with my sword. We have tasks to complete — or games to play, rather — which are ultimately an excuse for conversation. Ask a roaming bard about the previous ship's fate and a host of stories start to unravel and reveal themselves — love affairs, hidden secrets, lost maps and the requisite discontentment among the ship's keep. What would a pirate narrative be without talk, for instance, of mutiny? 'Pirates Wanted' is heavily active, and one won't discover all of the show's narrative paths. Wander, for instance, to a compartment at the ship's bow, and you may hear conspiratorial whispers. Hang in the aft, and there might be talk of a siren on board. I saw others with treasure maps, and only caught murmurs of the romantic soap operas unfolding among the crew. Love letters were lost and recovered, and at one point I was pulled aside, a pirate whispering to me to ask if there was an illicit affair on board between a member of the crew and the British Navy. Like all of Last Call's shows, there are multiple ways to watch — or play. One can opt to be a relatively passive observer trying to overhear conversations and uncover the various storylines. But it's advised to lean in, to hop from character to character armed with questions and the willingness to go on assigned quests. Here, the latter rely heavily on gossip. Early on I was tasked, for instance, with asking the various pirates about their feelings over losing their last ship, only I was told not to use the word 'feel' in my line of questioning (after all, one must trick a pirate into vulnerability). Throughout, 'Pirates Wanted' explores how to navigate complicated family drama and romantic relationships when value systems — you know, looting and pillaging versus not — don't align. There are metaphors if you go looking for them, specifically on having to live much of one's life in the closet, but 'Pirates Wanted' places a heavy emphasis on silliness too. Last Call over the last three years has established itself as one of the more prolific companies on the city's immersive theater scene, regularly hosting two or three shows per year. The troupe has already announced a winter time traveling production, 'The Butterfly Effect,' set to debut Nov. 8 at Stella Coffee near Beverly Hills. 'Pirates Wanted' last year became one of Last Call's best reviewed productions. 'It definitely was our most critically and financially successful show we put on,' says Ashley Busenlener, Last Call's executive director. 'Who doesn't like pirates on an actual ship?' 'Pirates Wanted' leans campy, a vision of the lifestyle more informed by Disneyland's Pirates of the Caribbean than any historical fiction. It also tackles subject matter not often seen in pirate tales, such as feelings of being misunderstood and the struggle to be one's true self. 'One of the things that I often notice about pirate media is a lot of the time you see pirates and the majority of time they are white men,' Busenlener says. 'That's not who I think I pirates are. We were very intentional ... in creating a cast that we felt represented what piracy should be.' In turn, many of the actors are female, queer and hail from diverse backgrounds. The goal, says Busenlener, was to show that anyone can be a pirate. 'Pirates are the people who were outside of society,' Busenlener says. 'They were breaking rules and laws and taking power into their own hands. That's something we wanted to reflect.' And it's represented in one of the show's most affecting narrative branches, one in which a half-mermaid spent their life presenting only as human out of fear. It's intimate drama laced with mysticism, an adult theme ultimately handled with a hint of levity for this family-friendly show. It also gets to the heart of Last Call's ambitious with 'Pirates Wanted.' Come for the swashbuckling — and the chance to learn some sword-fighting moves — but stay for the emotional adventure. Just don't be surprised if you leave the pier suddenly talking in a fake British accent.
Yahoo
18 hours ago
- Yahoo
Marcus Morris Casino Fraud Charges Dismissed After NBA Star Satisfies Debts
Marcus Morris is no longer facing casino fraud and theft allegations in Las Vegas after repaying money owed to two resorts. According to NBC Sports, the case was dismissed once he satisfied outstanding markers with Wynn Las Vegas and the MGM Grand. The dismissal was entered on Wednesday, August 6, after both casinos verified repayment. The matter dates back to 2024, when Morris wrote checks totaling $265,000 to secure casino lines of credit. When the funds proved insufficient, a warrant was issued, and he was arrested in Florida on July 27 in connection with those markers. After the debts were cleared, prosecutors moved to dismiss, and the court granted the request, ending the case. COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess. From the outset, Marcus Morris denied any intent to defraud. Following his arrest, he posted on Instagram that what bothered him most was 'f***ing with my character first and foremost and putting me in jail in front of my family.' He said he believed he had more time to repay the markers and maintained the dispute was about timing, not intent. He expanded on that point in a conversation with his twin brother, Markieff, on their YouTube channel. 'Don't ever put my name with nothing but fraud,' Marcus Morris said. 'This is not fraud activity. I have never wrote a check to no casinos in exchange for money that I can put in my pocket. I wrote exchange for credit thinking that you know the source of the income and you know what I've done in the past years to pay it back plus put the money back that I chose to take from y'all to gamble with.' With the legal issue resolved, Marcus Morris remains a free agent after last appearing in the NBA during the 2023–24 season. Related Products Fat Beats Souls of Mischief - Montezuma's Revenge (2xLP) $29.99 , uDiscover Music Mr. Misunderstood On The Rocks: Live & (Mostly) Unplugged 1CD $6.98 , Fat Beats El Michels Affair - Duel of the Iron Mics b/w Bring Da Ruckus (7'') $10.99 , BEYOND THE STREETS "Gordon Matta-Clark: NYC Graffiti Archive 1972/73" PART TWO $65 Related News , , Related News A Brief History of Idiots Throwing Dildos Onto WNBA Courts David Justice Speaks Out On Halle Berry Abuse Claims: 'I Didn't Appreciate That' COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess. Making Culture Pop. Find the latest entertainment news and the best in music, pop culture, sneakers, style and original shows. Solve the daily Crossword
Bloomberg
19 hours ago
- Bloomberg
Your Player Injured? Fanatics May Give Your Money Back
Fanatics Sportbook & Casino will refund a customer's wager if the NFL player they bet on is injured in the first half of a game. The division of online athletic gear retailer Fanatics Inc. introduced the offer Monday in ads featuring gymnast Livvy Dunne. The company has also extended the refund to other sports, with terms that vary. Fanatics first introduced its Fair Play Insurance last September, although it was only good for injuries in the first quarter of a game.
