Price hike dampener? In peak summer, beer sales lose fizz in T
Hyderabad: The hike in beer prices appears to have taken the fizz out of its sales in Telangana.
Since the price increase on Feb 11, beer sales have seen a dip in two consecutive months (March and April).
Tired of too many ads? go ad free now
Overall, sales have fallen by about 15% in the two months compared to the same period last year.
The dip in April was 8%, with sales falling from 50 lakh cases last year to 46 lakh now. In March, the fall was even higher at 23%.
Even the summer heat seems to have failed to spur beer lovers to spend extra buck on their favourite drink as most brands are now costlier by Rs 30-40. Rather, many have opted to buy Indian Made Foreign Liquor (IMFL) instead, spiking its sales in both April and March.
In April, IMFL sales rose from 30 lakh cases last year to 32 lakh cases this year – an increase of over 6% in IMFL in the month when beer sales fell by 8%. A similar trajectory was seen in March too in IMFL and beer sales. While IMFL purchases increased by 39% (from 28 lakh cases to 39 lakh cases) in March, beer sales dipped by 23%.
"I usually buy two premium beer brands, but after prices went up, I reduced my regular intake. Now, I sometimes buy IMFL to keep expenses in check in terms of my consumption," said C Chandrasekhar, a private employee.
The state govt had allowed the Telangana State Beverages Corporation to increase beer prices by 15% after a request from the Brewers Association of India (BAI) and following a brief supply stoppage by United Breweries over prices and payment of dues.
The hike was aimed at increasing revenue as Telangana is a major market for beer, but the fall in sales during peak summer could impact govt plans. Officials, however, said they were not relying on liquor sales alone to boost income and the fall in sales was a short-term phenomenon.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
&w=3840&q=100)
Business Standard
an hour ago
- Business Standard
CBI books Supertech, officials for Rs 126 cr bank fraud, raids premises
The Central Bureau of Investigation (CBI) on Saturday registered a case against real estate firm Supertech Limited, its promoters, directors, and unknown bank officials for allegedly cheating IDBI Bank to the tune of Rs 126.07 crore. The case was filed on a written complaint by IDBI Bank Ltd., alleging that the accused entered into a criminal conspiracy to misappropriate funds sanctioned by the bank. It was further alleged that the borrowers submitted forged documents to get the funds released. The account was later declared fraudulent, and the borrowers were labelled wilful defaulters for causing a wrongful loss to the bank. The CBI also conducted searches at five official and residential premises linked to the accused in Noida and Ghaziabad. During the operation, the agency recovered incriminating documents and cash amounting to Rs 28.50 lakh from the residence of one of the directors. The searches are still underway, according to officials. According to the CBI, the accused named in the FIR include Ram Kishor Arora (promoter & managing director), Sangita Arora (whole-time director), Mohit Arora (whole-time director & promoter), and Parul Arora (whole-time director), all residing in Sector-36, Noida. Other individuals named are Vikas Kansal, Anil Kumar Jain and Pradeep Kumar, whole-time directors residing in Sector-93A, Noida; Anil Kumar Sharma, whole-time director from Rajender Nagar, Sahibabad. The company, Supertech Limited, headquartered at Supertech E-Square, Sector-96, Noida, has also been named in the FIR.
Hans India
an hour ago
- Hans India
Kiren Rijiju lays foundation of e-Vidhan project for paperless Delhi Assembly
New Delhi: Union Minister of Parliamentary Affairs Kiren Rijiju on Saturday commended the quick introduction of e-Vidhan (Paperless Assembly) system in Delhi Assembly as a major step towards transparency and efficient governance. Laying the foundation of the e-Vidhan (Paperless Assembly) in the presence of Delhi Legislative Assembly Speaker Vijender Gupta, the Union Minister said: 'The laying of the foundation stone for the e-Vidhan Project at the Delhi Legislative Assembly is a commendable step towards adopting technology for legislative efficiency and transparency.' He recalled the days of President's Rule in Delhi in 2014 when he prayed for election of an efficient and dedicated government. 'Now, I can say Delhi has got an that kind of responsive government. The e-Vidhan system is being implemented within 108 days, with the sanction of Rs 9 crore,' he said. Calling a legislature the heart of a government and democracy, he said the efficiency of the Assembly is indispensable for an efficient government. 'This event marks a significant milestone in the digitisation of legislative governance,' he said. 'While several states have already implemented the e-Vidhan system successfully, it is encouraging to see Delhi joining this important national initiative. I am pleased to be part of this progressive development. I want to see the Delhi Assembly as a model assembly, and this initiative will certainly help in achieving that goal,' he said. Speaker Vijender Gupta described the initiative as a milestone aimed at making Assembly functioning more efficient, transparent, and environmentally conscious. The project, being implemented under the National e-Vidhan Application (NeVA), is expected to digitize legislative operations, reduce paper usage, and provide lawmakers with real-time digital access to legislative business. The Speaker also informed that the tripartite MoU to implement NeVA was signed on March 22 between the Ministry of Parliamentary Affairs, GNCTD, and the Delhi Legislative Assembly Secretariat in the presence of Minister Rijiju. Gupta further said that the Delhi Assembly has received grants of over Rs 9 crore from the Ministry of Parliamentary Affairs (MoPA), out which more than Rs 1 crore has been granted in first installment. He also said that the Delhi Assembly is on track to become the first in the country to run entirely on renewable energy, with a 500-kW solar power project being installed. Chief Minister Rekha Gupta highlighted achievements of her four-month-old government and reiterated her team's efforts to start new projects almost everyday. 'We had tried our best to do something new everyday and make the best use of each day of our four-month-old government,' she said. Hailing e-Vidhan as a green effort aimed at saving trees, she praised Speaker Gupta for initiating reforms and terminating corrupt and negative practices that were prevalent in under the previous government. Deputy Speaker of the Delhi Legislative Assembly Mohan Singh Bisht, Minister of Industries, Food and Supplies and Environment, Forest and Wildlife Manjinder Singh Sirsa and Chief whip Abhay Verma were present as Guests of Honour.
India Today
an hour ago
- India Today
Case against Supertech, promoters in Rs 126-crore IDBI Bank loan fraud case
The Central Bureau of Investigation (CBI) has registered a criminal case against real estate developer Supertech Limited, its promoters, directors, and unidentified officials of IDBI Bank Ltd in connection with a loan fraud amounting to Rs 126.07 crore. The action comes in response to a written complaint filed by IDBI Bank, alleging criminal conspiracy, cheating, and misappropriation of to the First Information Report (FIR), the accused are alleged to have submitted forged and fabricated documents to IDBI Bank to obtain credit facilities. Based on these falsified documents, the bank sanctioned loans which were later misused and diverted. After repeated defaults in repayment, the borrower was declared a wilful defaulter, and the account was officially classified as fraud, resulting in a substantial financial loss to the the individuals named in the FIR is Ram Kishor Arora, Promoter and Managing Director of Supertech Ltd. Alongside him, Sangita Arora, Parul Arora, and Mohit Arora, all Whole-Time Directors and members of the promoter group, have also been booked. The corporate entity M/s Supertech Limited, headquartered at Supertech E-Square in Noida, has also been named as an accused. In addition, the CBI has booked Vikas Kansal and Pradeep Kumar, both serving as Whole-Time Directors of the company, as well as directors Anil Kumar Sharma and Anil Kumar Jain, both based in Friday, as part of its investigation, the CBI conducted searches at five locations, including residential and office premises linked to the company and the accused individuals in Noida and Ghaziabad. During the raids, the agency recovered incriminating documents and seized cash worth ?28.50 lakh from the premises of one of the
