'Eddie wanted me': Brendan Fevola blocked from joining McGuire at Collingwood
The three-time All-Australian also spent one year at the Brisbane Lions having joined them for his final year of AFL footy in 2010. However, Fevola has revealed the Lions were not the only club in pursuit of his signature when he was on the way out of Carlton.
Speaking on The Fox's 'Fifi, Fev & Nick' on Melbourne's 101.9, Fevola revealed St Kilda legend Nick Riewoldt reached out to him and sold the club as a potential destination for the 2010 season. However, discussions of an enormous pay-cut promptly ended negotiations with the Saints.
'Yeah, they couldn't afford me though. This is dead-set. I was going to go to St Kilda," Fevola said on Friday. "Nick Riewoldt rang me and said, 'Come to the Saints, we need you to win a flag, but you need to take a $700,000 pay-cut.' I said, 'See ya, mate' and hung up."
Eddie McGuire wanted Brendan Fevola at Collingwood
Then Collingwood came knocking. Fevola claimed Collingwood president Eddie McGuire was interested in bringing the forward over to join a strong squad. Although the Blues were not interested in dealing with their cross-town rivals and snubbed the trade before it went any further.
'I nearly went to Collingwood, but Carlton wouldn't trade with Collingwood," Fevlola said. "Eddie wanted me to go to Collingwood. I chose Brisbane, we finished near the bottom, and St Kilda and Collingwood played in the grand final that year."
Collingwood won the 2010 premiership, but it wasn't without drama after initially drawing with St Kilda 68-68. The two sides played again in a replay, with Collingwood emerging with a 56-point win. That year the Lions finished 13th with just seven wins. Although Fevola did contribute 48 goals across his 17 games in 2010.
Brendan Fevola's AFLW coaching role
Since hanging up his boots, Fevola has fallen back in love with AFL after taking up a surprise role at the beginning of 2025. Fevola recently joined the Richmond AFLW team as a specialist coach.
The 44-year-old has coaching experience at a local level having worked with a number of teams since his retirement in 2010. He also worked with Collingwood's AFLW program last year, which got him excited about working in footy again. Fevola said his new role came about after meeting with Tigers AFLW football operations manager Kate Sheahan who offered him a role to work with the forwards. And the Carlton legend said he jumped at the opportunity.
'Over the summer, I caught up with Kate Sheahan. She was picking my brain about footy and (whether I would) like to pursue a coaching career," Fevola announced earlier this year. "She saw what I did with Collingwood. I loved it. It really, really fired up the fire that had been put out in my body once I finished the AFL. 'And now… I am a specialist coach at AFLW team, the Richmond Football Club. I am now a coach."
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Fevola admitted driving into a rival club's headquarters did feel 'weird' but the fresh role has rejuvenated his love for the game. Fevola will be playing in the Legends Game for Prostate Cancer at Marvel Stadium on August 28.
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