
Pioneering Irinav Weavers launches ayurvedic mats to boost product line
KANNUR: Irinav Weavers, a name long synonymous with premium handwoven products, is once again turning heads with the launch of 'Aayur Mat' — an ayurvedic mat. Expertly crafted using advanced technology and infused with time-honoured ayurvedic ingredients, the mat is woven from 100% pure cotton and dyed with natural extracts of turmeric, nalpamaram (a blend of four tree barks), pathimukham (also known as East Indian rosewood), almond leaves, and hibiscus.
A trailblazer in the country's textile sector, Irinav Weavers holds the distinction of being the first primary cooperative society in the country to receive permission for direct textile exports. Over the years, its products have found markets in Hong Kong, Japan, the Netherlands, the US, the UK, and Belgium.
Entirely handwoven, the newly introduced mat combines traditional craftsmanship with practical design. It offers a non-slip grip on tile and marble surfaces, effectively absorbs sweat, and is designed to be easily rolled up and carried like a shoulder bag.
'We use herbal dyeing agents to colour the mats, which are specially designed for yoga and namaz. As of now, we are concentrating on the local market. However, we will soon launch the product globally,' society secretary Anilkumar said.
Founded in 1975, the Irinav Weavers' Industrial Cooperative Society has built a proud legacy of preserving Kerala's weaving traditions while embracing innovation. The society employs over 100 skilled workers and ventured into the export market in the early 1990s.
Irinav Weavers has been a regular participant at Heimtextil, the world's largest textile exhibition held in Germany. In 1995, it earned the prestigious gold medal from the Union ministry of textiles, recognising it as the country's best handloom cooperative society.
For more than two decades, the cooperative has consistently exported bath mats valued at approximately Rs 50 lakh annually, while also introducing customised handwoven and hand-painted sarees to the domestic market. Their facility houses Jacquard, Dobby, and Turkey looms, which has helped enhance production capabilities.
'The society is based in the village of Irinav, around 12 km north of Kannur — a region steeped in weaving heritage. We've proudly served the export market for over 26 years, catering to clients in the US, Canada, Europe, Japan, Hong Kong, and Australia,' said Anilkumar.
'Our handloom collection includes cotton, linen, silk, and blended fabrics. We offer a wide range of made-ups such as curtains, cushion covers, table covers, runners, placemats, napkins, and coasters, alongside bed and bath linen including bedspreads, bed covers, pillows, bathrobes, bath mats, and terry towels. We also produce kitchen essentials like towels, aprons, mittens, pot holders, and bread baskets,' he said.
Anilkumar added that the society can produce Jacquard fabrics of up to 250 cm in width and undertakes sampling and production of textile albums. The cooperative operates both traditional and modern production units, supported by strict quality control measures and a dedicated research, design, and development wing.
'We use high-quality yarn and raw materials, combined with the exceptional skills of our weavers. This craftsmanship, paired with AZO-free dyeing processes, has made Irinav Weavers a trusted name in quality textiles,' he affirmed.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


India Today
38 minutes ago
- India Today
Nothing Phone 3a and Phone 3a Pro discount offers announced: Which one to buy
Nothing's new Phone 3a series, launched earlier this year, is now available with fresh discount offers, making both models more attractive to Indian buyers. The Phone 3a, which originally went on sale at Rs 24,999, is now available on Flipkart with an additional bank discount. Customers using HDFC, ICICI, SBI, or IDFC cards can avail an instant Rs 2,000 discount, effectively bringing the price down to Rs 22,999. The offer makes the device even more competitive in the mid-range smartphone higher-end model, the Phone 3a Pro, is also part of the deal. Its listed price has been brought down from Rs 29,999 to Rs 28,999 on Flipkart. Buyers can also take advantage of the same Rs 2,000 bank discount here, which further reduces the effective price to Rs 27,999. This makes the Pro variant Rs 5,000 more expensive than the base model, but the price difference is backed by meaningful Phone 3a and Phone 3a Pro discount offers announced: Which one to buyBoth smartphones come with a 6.77-inch AMOLED display with a 120Hz refresh rate and are powered by the Snapdragon 7s Gen 3 chipset. They also share the same 5,000mAh battery with support for 50W fast charging, Nothing's clean Android 15-based Nothing OS 3.1, and the unique Glyph interface at the back. However, the key differences lie in the camera setup and storage The Nothing Phone 3a and Phone 3a Pro may look similar on paper, but the differences in their camera hardware set them apart in real-world use. Both phones come with a 50-megapixel main camera, but the Pro model uses the newer Samsung ISOCELL GNJ sensor, which is expected to deliver better image clarity, especially in tricky lighting, thanks to improved light processing. The regular 3a, on the other hand, uses the older GN9 sensor, which still performs well but may not match the Pro's detail and low-light it comes to zoom, the Pro takes the lead with a periscope-style 50-megapixel telephoto lens built on Sony's LYTIA 600 sensor. With 3x optical zoom, a large 1/1.95-inch sensor and optical image stabilisation, one can expect clearer zoom shots and the device can also handle close-up macros without blur. The standard Phone 3a offers a 2x zoom using a smaller 50-megapixel Samsung sensor, but without OIS, handheld shots at zoom might lack the sharpness seen on the wide-angle shots, both phones rely on the same 8-megapixel Sony IMX355 sensor, which is decent for casual captures. Selfies also get an upgrade on the Pro with a 50-megapixel front camera capable of 4K video, while the 3a uses a 32-megapixel sensor. Overall, the Pro will offer a better photography experience, while the regular model should suit everyday users just both phones offer strong overall value with clean software, smooth displays, and decent performance, the decision ultimately comes down to user preference. The regular Phone 3a is a great option for everyday use at a lower cost, especially for those who don't need a more advanced camera experience. However, for users who prioritise better zoom, improved image stability, and a sharper front camera, the Phone 3a Pro makes a solid case for the extra short, the Phone 3a at Rs 22,999 is a solid pick for most users seeking a stylish and reliable device. For those willing to stretch their budget to Rs 27,999, the Phone 3a Pro brings better photography features that justify the price bump. Both options are now available on Flipkart with limited-period bank discounts. Although I would suggest people can wait for the OnePlus Nord 5, which is tipped to launch next month on July 8, and it is expected to cost between Rs 30,000 to Rs 35,000. It is expected to offer a powerful performance with the MediaTek Dimensity 9400e chip and a 7,000mAh battery under the hood.


Time of India
38 minutes ago
- Time of India
IMFL prices to rise up to 85% as Maharashtra cabinet approves excise hike; rate on country liquor increased to Rs 205
The Maharashtra state cabinet has approved an excise tax revision, significantly increasing the price of ordinary whisky and rum by Rs 90-100 per quarter bottle, while premium IMFL brands will see a smaller increase of Rs 30-40. M UMBAI: The minimum price of Rs 115 for a quarter bottle (180ml) of ordinary whisky or rum will rise by Rs 90-100 with the state cabinet approving a revision in excise taxes Tuesday. While it is a rise of 78-85% for ordinary Indian-made foreign liquor (IMFL), the hit on the pocket is softer for premium IMFL brands, which will cost Rs 30-40 more that the minimum price of Rs 330 today for a quarter, or a rise of 9-12%. Besides a 14% excise increase for country liquor, the cabinet also approved a rise in the licence fees for permit rooms. Manufacture of a new grain-based foreign liquor, to be called Maharashtra-made liquor (MML), was also approved. The state govt, which has been looking for ways to increase its revenue to fund schemes and election promises like the Rs 1,500 per month Ladki Bahin dole for women, hopes to mop up an additional Rs 14,000 crore with the excise hike. The meeting that cleared the proposals was chaired by CM Fadnavis. A secretary-level study group had been formed to increase the revenue of the excise department. This group studied the best practices and policies in other states and submitted its recommendations and reports to the govt.


Time of India
38 minutes ago
- Time of India
Mango prices plunge! 'King of fruits' now available at just Rs 40-45 per kg; rates unlikely to go up soon
The decline in mango prices can be attributed to increased production and early harvesting. (AI image) Mango prices in Uttar Pradesh, India's largest producer of the fruit, have decreased by approximately one-third compared to last year due to increased availability, according to growers and traders. The well-known Dasehri variety now sells for Rs 40-45 per kg, down from Rs 60 per kg in the previous year. The decline in prices can be attributed to increased production and early harvesting by farmers who sought to protect their crop from anticipated early monsoon rains. This decision was influenced by the Indian Meteorological Department's forecast of above-normal rainfall during the June-September period. "This year the mango production in Uttar Pradesh is estimated to be around 35 lakh metric tonnes, as compared to 25 lakh metric tonnes last year. There was 100% flowering of the mango trees, which indicates that the production will be good," said S Insram Ali, president of the Mango Growers Association of India, according to an ET report. "It is unlikely that prices will go up in the coming weeks," Ali said. Global mango production reached 25 million metric tonnes (MT) in 2024, with India contributing approximately half of the worldwide output. China and Indonesia followed with 3.8 million MT and 3.6 million MT respectively. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Classic Solitaire , Built for Desktop Play Solitaire Download Undo UP contributes roughly 20% to India's total mango production. Also Read | Forced to destroy! US rejects 15 mango shipments from India, exporters estimate losses of $500,000 In Andhra Pradesh's Tirupati and Chittoor regions, Totapuri mango prices have plummeted as pulp manufacturers have halted purchases from local farmers. The situation worsened when farmers harvested their crop earlier than usual, anticipating the arrival of monsoon rains. The current season has brought significant losses to Totapuri mango cultivators due to reduced market rates and pulp factories' delayed buying in the primary growing areas of Chittoor and Tirupati. According to Sudhir Reddy, a Tirupati-based mango trader, industry officials attribute this to unsold pulp stocks from the previous year. The mango market in West Bengal, a major producer state, has also experienced a sharp decline in prices, with premium quality mangoes now selling at Rs 45-50 per kg, down from Rs 80 per kg. "Production is good this year. Early plucking by the farmers has also resulted in prices falling," said Prasanta Pal, a mango trader from Kolkata. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now