logo
Li Li Leung guided USA Gymnastics out of the darkness. The outgoing president is eager for a break

Li Li Leung guided USA Gymnastics out of the darkness. The outgoing president is eager for a break

Independent3 days ago
Li Li Leung repeats the question out loud, leans back, and then does something that's been all too rare during her transformative tenure as the president and CEO of USA Gymnastics.
She stops.
'What have I learned?' Leung says again.
After a brief exchange to buy some time, she settles on an answer that, in typical Leung fashion, says a lot by saying only a little.
'I haven't had time (to think about it)," Leung told The Associated Press. 'And that's the whole point, is like, I haven't had time to digest everything that has happened over the past six years.'
One of the many reasons — and perhaps the main reason — it's time to step away.
From the day Leung walked into the organization's then dungeon-like Indianapolis office (it has since moved to one with far more natural light) in March 2019 at the height of the Larry Nassar sexual abuse scandal, through this weekend's U.S. Championships, she has been in perpetual motion.
And while partial blame falls on Leung's inherent work ethic, the reality is the former Michigan gymnast knew she didn't really have a choice. One of the crown jewels of the U.S. Olympic movement was in tatters, fiscally — USA Gymnastics had all of six weeks of cash flow at the time Leung took over — and, far more pressingly, culturally.
Trust, both internally and externally, had eroded. Restoring it would take time. It would also take the kind of compassion that Leung's immediate predecessors had been unable to muster.
Before Leung accepted the job, one of her mentors told her to avoid trying to 'boil the ocean,' that trying to become everything to everyone was a fool's errand.
It might have been the one bit of advice she received that she didn't take.
'My response to him was, 'Well, I'm going to boil as much of it as I can,'" Leung said.
Quiet compassion
And while the former NBA executive began the process of trying to keep the organization financially viable, Leung knew early on that the most important aspect of her mission was to restore faith among the organization's hundreds of thousands of members, and just as vitally, the hundreds of women who were abused by Nassar under the guise of medical treatment.
While Leung was limited in what she could say publicly as the lengthy mediation process between USA Gymnastics and the survivors played out, she and USAG board chair Kathryn Carson made it a point to attend dozens of hearings, listening to the experiences of the women abused by Nassar and using quiet moments when the tape recorder was off to reconnect.
'(We) had the opportunity to express personally how much we cared about trying to do the right thing and heard their stories directly,' Carson said. 'There were a lot of tears.'
And eventually, progress. While the record $380 million settlement offered a bit of closure, Leung understood it was merely one milepost in a process that she understands will never be over.
When Leung told the organization's leadership group in early June that she was stepping down at the end of the year, her message wasn't to reflect on how far the organization has come, but how far there still is to go.
'I was like 'You guys got this,'' Leung said. 'And they have it. I mean, I think I have instilled in them that we're never done. There's always more that can be done, always challenge ourselves to be better. We talk about it in our meetings all the time. 'What else can we be doing better?' And I think they understand that.'
Coming full circle
It's one of the reasons why Leung is hesitant to reflect. Growing up in New Jersey, her parents instilled in Leung and her twin sister May May a humbleness that even now, after steering USA Gymnastics out of the darkness, she is reluctant to turn the spotlight on herself.
Leung would much rather deflect, pointing out that the work of the team she assembled is just as important as anything she has done.
It's a trait that — along with her background in a sport that can be equal parts thrilling and unforgiving — helped her navigate those crucial early days when everything felt so tenuous.
'She did not allow herself to get rattled at times that any of the rest of us might have been,' Carson said. 'The biggest thing that she did was exercise her passion for the sport by being just there in the community, everywhere, with every different type of person.'
And do it quietly. Of the many things Leung is, the one thing she is not is performative. When she came on, the list of people critical of the organization was long, loud, distinguished, and, well, justified in its frustration and anger.
While Leung had nothing to do with the systemic breakdowns that created a culture in which the balance of power tilted too far away from the athletes, she understood how important it was to let those most affected be heard and part of the solution.
Leung had been on the job five months when Olympic champion Simone Biles, herself a Nassar survivor, called out USA Gymnastics ahead of the 2019 U.S. Championships for its repeated inability to protect its athletes. Five years later, Biles credited the organization for ' putting in the work ' to make the changes necessary to restore trust.
Three decades ago, Dominique Moceanu became the youngest national champion in USA Gymnastics history. A year later, she was part of the 'Magnificent Seven' that earned Olympic gold at the 1996 Atlanta Games.
Moceanu also — long before Nassar's crimes came to light — became an outspoken critic of coaches who were physically and emotionally abusive. She felt like a 'pariah" and figured her relationship with USA Gymnastics was over.
Yet there she was on Sunday night, waving to the crowd inside the Smoothie King Center on the 30th anniversary of her triumph, a full-circle moment that wouldn't have happened without Leung and the changes Moceanu — who now runs her eponymous gym with her husband Mike just outside Cleveland — sees in the sport at large.
'Li Li's been a constant and a stable leader, which has been very good, and I think there are things that are shifting,' Moceanu said. 'And that's a sign that USAG is starting to heal as well, in a sense, from the wounds and the damage and everything that had happened.'
Moving forward
The healing process, however, is far from over. And Leung is acutely aware that all the progress that's been made over the last six years can unravel quickly without constant vigilance.
'We want to make our environment as unwelcome a place as possible for predators,' she said. 'And that's kind of a philosophy that we use when we talk about how we try to mitigate (problems). How we try and have zero tolerance and create accountability.'
It's telling of how far USA Gymnastics has come on just about every front that a job nobody wanted six years ago — not even Leung, initially — is suddenly remarkably more attractive. It helps that membership has risen to more than 240,000 athletes, coaches and gym owners during Leung's watch. The corporate sponsors that fled after Nassar have returned. Just last week USA Gymnastics announced a partnership with NBC Sports that will run through the 2032 Olympics.
Leung is serving as an advisor in the search for her successor. While she thinks it would be 'beneficial' if the next president was a gymnast, she strongly believes whoever it is must be a former athlete.
'(They need) someone who understands sports and understands high-pressure environments and high-pressure competition, in order for that person to be successful," she said.
As for Leung, she says she wants a break. The last few months have been challenging in her personal life, reinforcing the need for her to step away and hit reset.
How long that might take, she's not sure, pointing out that how she feels in early August might not be the way she feels on Dec. 31.
Leung has received numerous overtures from other entities in recent years as USA Gymnastics found itself on increasingly firmer footing. She said no to them all. She might say no to them some more before moving on to what's next.
The one thing she will do, however, is listen. If Leung has learned anything over the last six-plus years, it's that. Listening leads to growth, a personal philosophy that has also become one of USA Gymnastics' guiding principles.
Yes, she could use the next three years in the run-up to the 2028 Los Angeles Olympics as a victory lap. That's simply not her way. Her goal when she arrived was to leave the gymnastics community at large in a better place than she found it. While she wouldn't trade a second of the journey it's taken to do just that, she's also aware of the toll it has taken personally.
'The parallel or the analogy that I would draw to gymnastics is staying in competitive shape this entire time, with no rest,' she said. 'That's only sustainable for so long. So I'm going to finally get my rest.'
___
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Create Ads Like a Pro : How AI Is Transforming Modern Marketing
Create Ads Like a Pro : How AI Is Transforming Modern Marketing

Geeky Gadgets

time10 minutes ago

  • Geeky Gadgets

Create Ads Like a Pro : How AI Is Transforming Modern Marketing

What if your next ad campaign could be created in minutes, tailored to your audience, and optimized in real time—all without a single brainstorming session? This isn't a distant future; it's the reality of AI in advertising. From generating stunning visuals to analyzing audience behavior with pinpoint accuracy, artificial intelligence is transforming how brands connect with consumers. Yet, as innovative as it sounds, this shift raises an important question: can algorithms truly replace the emotional depth and creativity that make great advertising unforgettable? The answer lies not in choosing between AI and human ingenuity, but in discovering how they can work together to redefine what's possible. In this breakdown, Marketing Against the Grain explore the fascinating intersection of AI-driven efficiency and human creativity, uncovering how brands are using innovative technologies like diffusion models and reinforcement learning to scale content production and optimize campaigns. You'll learn how AI can analyze trends, localize ads for diverse audiences, and even refine its own outputs in real time. But we'll also examine the challenges—like maintaining cultural relevance and ethical integrity—that come with relying on machines for creative work. Whether you're a marketer, a creative professional, or simply curious about the future of advertising, this exploration will leave you questioning not just how ads are made, but what makes them truly resonate. AI's Impact on Advertising How AI is Transforming Content Creation AI has become an indispensable tool in modern advertising, significantly reducing the time and cost associated with creating campaigns. Its ability to ideate, design, and distribute content across multiple platforms gives brands a competitive edge in today's fast-paced digital environment. Key capabilities of AI in content creation include: Audience Analysis: AI can analyze audience preferences and behaviors to generate tailored ad campaigns that maximize engagement and relevance. AI can analyze audience preferences and behaviors to generate tailored ad campaigns that maximize engagement and relevance. Real-Time Optimization: By monitoring metrics such as click-through rates and conversion rates, AI refines campaigns in real time to improve performance. Despite these strengths, AI-generated content often faces challenges in maintaining brand consistency and cultural relevance. For example, while AI can mimic a brand's tone, it may struggle to capture the emotional depth or nuanced storytelling required for impactful advertising. This underscores the importance of human oversight to ensure AI outputs align with brand values and resonate with diverse audiences. Why Human Creativity Remains Essential While AI enhances efficiency and scalability, it cannot replicate the originality and emotional intelligence that are hallmarks of effective advertising. Human creativity remains critical in areas such as: Ideation and Storytelling: Crafting compelling narratives requires cultural awareness and emotional nuance, which AI cannot fully replicate. Crafting compelling narratives requires cultural awareness and emotional nuance, which AI cannot fully replicate. Editing and Refinement: Human creators play a vital role in refining AI-generated concepts to ensure they resonate with diverse audiences and avoid cultural insensitivity. Rather than replacing human input, AI serves as a collaborative tool that automates repetitive tasks and provides data-driven insights. This partnership allows human creators to focus on strategic thinking and storytelling, elevating the overall quality of advertising. By combining AI's efficiency with human ingenuity, brands can create campaigns that are both impactful and emotionally engaging. Creating AI Adverts Watch this video on YouTube. Take a look at other insightful guides from our broad collection that might capture your interest in AI in Advertising. Technical Innovations Driving AI in Advertising Recent advancements in AI technology have enabled more sophisticated applications in advertising, pushing the boundaries of what is possible. Key innovations include: Diffusion Models: These models generate highly detailed visuals, enhancing the quality and appeal of ad content. These models generate highly detailed visuals, enhancing the quality and appeal of ad content. Reinforcement Learning: Algorithms that adapt to specific brand guidelines, making sure campaigns align with a brand's identity and objectives. Algorithms that adapt to specific brand guidelines, making sure campaigns align with a brand's identity and objectives. In-Context Learning: AI systems trained on brand-specific data to produce content that reflects a brand's unique voice and style. While these technologies offer significant benefits, they also come with challenges. Training AI models requires extensive data and computational resources, which can be both costly and time-consuming. Additionally, making sure that AI-generated content adheres to ethical standards and avoids biases is an ongoing concern. Brands must carefully evaluate these factors when integrating AI into their advertising strategies to maximize its potential while mitigating risks. Scaling Content Production with AI As the demand for personalized and high-quality content continues to grow, AI provides a scalable solution for brands looking to expand their reach. Its capabilities include: Mass Content Generation: AI can produce large volumes of content tailored to different platforms, demographics, and consumer preferences. AI can produce large volumes of content tailored to different platforms, demographics, and consumer preferences. Localized Campaigns: By accounting for cultural nuances, AI enables the creation of localized advertisements that resonate with specific audiences. By accounting for cultural nuances, AI enables the creation of localized advertisements that resonate with specific audiences. Trend Analysis: AI can identify emerging trends by analyzing social media activity and consumer behavior, helping brands stay ahead of market shifts. This adaptability allows brands to maintain a consistent presence across multiple channels while responding to evolving audience needs. By using AI, advertisers can efficiently scale their operations without compromising on quality or relevance. Balancing Creativity with Data-Driven Insights One of the most significant challenges in AI-driven advertising is striking the right balance between creativity and data-driven optimization. While metrics such as cost-per-thousand impressions (CPM) and conversion rates are essential for measuring campaign success, an over-reliance on these metrics can lead to formulaic content that lacks emotional depth and originality. To address this, brands should adopt a hybrid approach: Use AI for Optimization: Use AI to optimize ad placement, timing, and targeting, making sure campaigns reach the right audience at the right time. Use AI to optimize ad placement, timing, and targeting, making sure campaigns reach the right audience at the right time. Prioritize Human Creativity: Rely on human creators to craft compelling narratives and emotionally resonant content that connects with audiences on a deeper level. This approach ensures that advertising remains both effective and meaningful, combining the precision of AI with the emotional resonance of human creativity. By integrating data-driven insights with creative storytelling, brands can achieve a harmonious balance that drives engagement and builds lasting connections with their audiences. Ethical Considerations in AI-Generated Content The use of AI in advertising raises important ethical considerations that brands must address to maintain trust and integrity. For example, generating realistic images of people without their consent or using AI to manipulate consumer behavior can lead to legal and reputational risks. To navigate these challenges, brands should: Adhere to Ethical Guidelines: Ensure that AI-generated content complies with ethical standards, avoiding deceptive or exploitative practices. Ensure that AI-generated content complies with ethical standards, avoiding deceptive or exploitative practices. Align with Brand Values: Use AI to promote initiatives that reflect the brand's core values, such as sustainability or social responsibility. By integrating ethical considerations into their AI strategies, brands can build trust with their audiences and demonstrate their commitment to responsible innovation. This not only safeguards their reputation but also strengthens their relationship with consumers in an increasingly values-driven marketplace. The Future of AI in Advertising AI is poised to play an increasingly central role in the future of advertising, allowing brands to produce high-quality, targeted content at scale. However, its limitations highlight the enduring importance of human creativity in crafting original and impactful campaigns. By combining AI's efficiency with human ingenuity, brands can navigate the complexities of modern advertising while staying true to their values. As the industry continues to evolve, the collaboration between humans and AI will unlock new possibilities, driving innovation and shaping the future of content creation and marketing. Media Credit: Marketing Against the Grain Filed Under: AI, Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.

Excel Trick For Ranking Values for Accurate Data Analysis : Dense Ranking
Excel Trick For Ranking Values for Accurate Data Analysis : Dense Ranking

Geeky Gadgets

time10 minutes ago

  • Geeky Gadgets

Excel Trick For Ranking Values for Accurate Data Analysis : Dense Ranking

Have you ever found yourself frustrated by Excel's inability to handle ties in rankings without creating gaps in the sequence? Imagine analyzing employee salaries or sales performance, only to discover that identical values are ranked inconsistently, throwing off your entire report. This is where the concept of dense ranking comes to the rescue. Unlike standard ranking methods, which often leave gaps after ties, dense ranking ensures that identical values share the same rank while maintaining a seamless ranking order. It's a small tweak with a big impact, offering clarity and fairness in your data analysis. In this guide, Chandoo explains a step-by-step approach to mastering dense ranking in Excel, using powerful functions like `LET`, `UNIQUE`, and `FILTER`. Whether you're tackling performance evaluations, sales reports, or any dataset riddled with duplicate values, these techniques will help you create rankings that are both accurate and intuitive. Along the way, you'll also learn how to retrieve associated data effortlessly and even implement dense ranking without adding extra columns. By the end, you'll not only streamline your workflow but also gain a deeper understanding of how to make Excel work smarter for you. Excel Dense Ranking Guide Understanding Dense Ranking Dense ranking assigns the same rank to identical values and ensures no gaps in the ranking sequence. For example, if two entries share the first rank, the next unique value is ranked second, not third. This approach differs from standard ranking, where gaps appear after ties. Dense ranking is particularly useful in scenarios such as: Salary Analysis: Making sure employees with tied salaries are ranked equally without inconsistencies. Making sure employees with tied salaries are ranked equally without inconsistencies. Performance Evaluations: Accurately ranking individuals or teams with identical scores. Accurately ranking individuals or teams with identical scores. Sales Reporting: Identifying top-performing products or regions without misrepresenting tied results. By addressing ties effectively, dense ranking provides a more accurate representation of your data, making it an essential tool for various analytical tasks. Limitations of Standard Ranking Excel's built-in ranking functions, such as `LARGE` or `RANK`, often fall short when handling duplicate values. For instance, if two employees have the same salary, these functions assign them different ranks, leaving gaps in the sequence. This creates inconsistencies, especially in datasets where ties are common. Dense ranking eliminates this issue by making sure that tied values share the same rank while maintaining a continuous ranking sequence. Excel Trick For Ranking Values Watch this video on YouTube. Expand your understanding of Excel functions with additional resources from our extensive library of articles. Step-by-Step Guide to Creating a Dense Rank Column To implement dense ranking in Excel, you can use a combination of powerful functions. Follow these steps to create a dense rank column: Define Variables with `LET`: Use the `LET` function to define and reuse variables within your formula. This improves readability and reduces redundancy. For example, you can store a range of values or intermediate calculations as variables. Use the function to define and reuse variables within your formula. This improves readability and reduces redundancy. For example, you can store a range of values or intermediate calculations as variables. Extract Unique Values with `UNIQUE`: The `UNIQUE` function identifies distinct values in your dataset, grouping duplicate entries together for ranking purposes. The function identifies distinct values in your dataset, grouping duplicate entries together for ranking purposes. Assign Ranks with `FILTER` and `COUNT`: Combine `FILTER` to isolate values and `COUNT` to determine their rank within the unique list. This ensures accurate ranking even when duplicate values are present. For example, in a dataset of employee salaries, you can create a dense rank column that assigns the same rank to employees with identical salaries. This approach ensures fairness and consistency in your analysis. Retrieving Data Using Dense Rank Once you've established a dense rank system, retrieving associated data becomes straightforward. Here are two key functions to simplify this process: Use `XLOOKUP` for Precise Data Retrieval: The `XLOOKUP` function allows you to find corresponding data, such as employee names or departments, based on their rank. This is particularly useful for associating ranks with specific entries in your dataset. The function allows you to find corresponding data, such as employee names or departments, based on their rank. This is particularly useful for associating ranks with specific entries in your dataset. Handle Multiple Matches with `FILTER` and `TEXTJOIN`: When multiple entries share the same rank, `FILTER` can extract all matching values. You can then use `TEXTJOIN` to combine these values into a single cell, separated by commas, for better readability. For instance, if two employees share the first rank, you can use `FILTER` to list their names and `TEXTJOIN` to display them in a single cell. This method ensures that all relevant data is captured and presented clearly. Dense Ranking Without Adding Extra Columns In some cases, you may prefer not to add a dedicated dense rank column to your dataset. Instead, you can calculate ranks directly within a formula. By combining `LET`, `UNIQUE`, and `LARGE`, you can determine ranks and retrieve associated data in a single step. This approach is ideal for one-time analyses or compact datasets where adding extra columns isn't practical. It allows you to maintain a clean and organized worksheet while still using the benefits of dense ranking. Practical Applications of Dense Ranking Dense ranking has a wide range of applications across various fields. Some of the most common use cases include: Performance Analysis: Rank employees, students, or teams based on scores while addressing ties accurately. This ensures fair evaluations and meaningful comparisons. Rank employees, students, or teams based on scores while addressing ties accurately. This ensures fair evaluations and meaningful comparisons. Sales Reporting: Identify top-performing products, regions, or sales representatives without misrepresenting tied results. Dense ranking provides a clear and accurate picture of performance metrics. Identify top-performing products, regions, or sales representatives without misrepresenting tied results. Dense ranking provides a clear and accurate picture of performance metrics. Data Filtering and Retrieval: Extract specific ranks and their associated data efficiently for reporting or decision-making. This is particularly useful in large datasets where precision is critical. By using dense ranking, you can enhance the accuracy and reliability of your data analysis, making it a valuable tool for professionals in various industries. Optimizing Your Workflow with Dense Ranking Dense ranking is a powerful technique for handling duplicate values in Excel. By using functions like `LET`, `UNIQUE`, `FILTER`, `LARGE`, `XLOOKUP`, and `TEXTJOIN`, you can create efficient workflows that accurately rank data and retrieve associated information. Whether you're analyzing salaries, performance metrics, or sales figures, these methods empower you to work smarter and achieve precise results. Incorporating dense ranking into your Excel toolkit can significantly improve the quality and clarity of your data analysis. Media Credit: Chandoo Filed Under: Guides Latest Geeky Gadgets Deals Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.

Trump's new commercial spaceflight order could benefit Musk's SpaceX
Trump's new commercial spaceflight order could benefit Musk's SpaceX

The Independent

time10 minutes ago

  • The Independent

Trump's new commercial spaceflight order could benefit Musk's SpaceX

President Donald Trump has signed an executive order to streamline federal oversight of commercial rocket launches, a move that could benefit Elon Musk 's SpaceX and other private space ventures. The White House confirmed the order mandates, among other things, the U.S. transportation secretary to either eliminate or expedite environmental reviews for launch licenses administered by the Federal Aviation Administration. The declaration also calls on the secretary to do away with "outdated, redundant or overly restrictive rules for launch and reentry vehicles." "Inefficient permitting processes discourage investment and innovation, limiting the ability of U.S. companies to lead in global space markets," the executive order states. While Musk and Trump had a high-profile falling out months ago, the billionaire entrepreneur's SpaceX rocket and satellite venture potentially stands to be the single biggest immediate beneficiary of Trump's order on Wednesday. SpaceX, though not mentioned by name in Trump's order, easily leads all U.S. space industry entities, including Nasa, in the sheer number of launches it routinely conducts for its own satellite network, the U.S. space agency, the Pentagon, and other enterprises. Jeff Bezos ' private rocket company, Blue Origin, and its space tourism business could also gain from a more relaxed regulatory regime. Musk has repeatedly complained that environmental impact studies, post-flight mishap investigations and licensing reviews required by the FAA have needlessly slowed testing of SpaceX's Starship rocket, under development at the company's South Texas launch facility. Starship is the centerpiece of Musk's long-term SpaceX business model, as well as a core component of Nasa's ambitions for returning astronauts to the moon's surface, establishing a permanent human lunar presence and ultimately sending crewed missions to Mars. Musk has viewed FAA oversight as a hindrance to his company's engineering culture, considered more risk-tolerant than many of the aerospace industry's more established players. SpaceX's flight-test strategy is known for pushing spacecraft prototypes to the point of failure, then fine-tuning improvements through frequent repetition. This has appeared to run afoul at times with the FAA's mission of safeguarding the public and the environment as it exercises its regulatory jurisdiction over commercial spaceflight. Earlier this year, the FAA grounded Starship test flights for nearly two months after back-to-back post-launch explosions rained debris over Caribbean islands and forced dozens of airliners to change course. The FAA ended up expanding the aircraft hazard zone along Starship's launch trajectories before licensing future flights.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store