One Group announces billion-dollar entry into UAE real estate market
One Group, a global real estate firm, has officially entered the UAE with a development pipeline exceeding $1 billion scheduled to roll out over the next 12 months.
The company is set to begin its UAE journey with the launch of ELEVATE, a new brand dedicated to lifestyle-centric real estate development. The brand's inaugural project — a branded beachfront development — is expected to be announced soon, in collaboration with a leading global hospitality operator.
Commenting on the launch, Zeeshaan Shah, Chairman of One Group, said: 'I'm thrilled to officially begin our development journey in the UAE. I started my career in this extraordinary country 18 years ago, and witnessing its incredible transformation has been deeply inspiring. Today, the UAE stands as a global benchmark for lifestyle, ambition, and opportunity — a true reflection of the vision and dedication of its great leadership.'
With a 15-year track record and a presence across three continents, One Group has facilitated more than $2.5 billion in global real estate transactions, with a portfolio of over 3,000 units completed and under development. The launch of ELEVATE marks the Group's most ambitious regional expansion to date, with a development pipeline exceeding $1 billion scheduled to roll out over the next 12 months.
Shah added: 'In every market we enter, we forge our own path — not by following trends, but by introducing a distinct, lifestyle-led approach to design and development. At its core, great real estate isn't just about space — it's about creating a way of life. Our focus is on crafting environments that elevate everyday living by integrating community, connection, wellness, and meaningful experiences.'
Every ELEVATE destination will be strategically located to both inspire and energize. The brand is already in advanced discussions with globally renowned hospitality and lifestyle names to co-create branded residences — an increasingly sought-after segment that merges luxury living with elevated service and investment value.
Designed to outperform traditional luxury assets, ELEVATE residences will offer hotel-grade amenities with the privacy and exclusivity of home. This unique positioning appeals to both end-users and sophisticated investors seeking long-term appreciation and high-yield potential in the region's booming real estate market.
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