
MARTEL MAXWELL: Why Dundee McDonald's handed 10-year-old me the hottest ticket in town
She's the first in our P7 class to turn 11 and has invited us to a newly-opened restaurant.
The very first McDonald's in Scotland – resplendent with Golden Arches on Reform Street.
In the month since opening, I pass by several times, lingering, taking in the unfamiliar yet mouthwatering smells, the shiny chrome surfaces, the scale of two pristine floors, the smiling staff.
Had they all come from America? And what was a Big Mac?
Finally, we were there.
The memory of that afternoon – the excitement of joining the queue, rolling the terms 'Quarter Pounder' and 'large fries' on our tongues for size, being told by Michelle's mum we could order anything we wanted, my now-husband ordering two Big Mac meals – is as vivid today.
I thought about McDonald's on Wednesday driving home from filming in Leeds.
Johnny Vaughan was telling listeners on Radio X there was some breaking news – good news. The kind of news you would never expect.
It was that McDonald's is good for you.
My mind raced – maybe the occasional drive-thru for the kids could be more frequent.
No washing up, no cooking, newly discovered nutrients. Joy.
Alas, the news wasn't quite that it should be a staple of our diets but that there was growing agreement between migraine sufferers that fries and a Coke was the best cure for relieving pain.
This anecdotal evidence was backed by experts.
Eighty-five years after the chain was founded by brothers Richard and Maurice McDonald in San Bernardino, California, its success and newsworthiness – even for the smallest findings – is unstoppable.
Often news has been bad – from staffing practices to lawsuits involving scalding coffee – but the storms have been weathered and negativity replaced by not infrequent positive PR, like the millions of free books the brand gives to children in the UK every year.
If I was to tell you brothers Andy and Jamie Murray owed their success to McDonald's, you might laugh but perhaps it's not so far-fetched.
Their mum Judy once told me she always knew the importance of making any tennis tournament – and there were many with journeys across the country – fun.
Whether they won or lost, they looked forward to a trip to McDonald's on the way home.
They came to associate competitions with the treat, no matter the result.
Every day, McDonald's continues to be a parental gift.
How many times, from Fintry to the Ferry, are these words uttered with magical effect?
'Go on, do a bit more study/try your best/be a good boy…and we'll get a McDonald's tomorrow.'
No one's advocating a daily dinner there, but it has its place and that place is gold.
You'll have your own memories of McDonald's – I'd wager it's touched us all.
Often I have lamented the increase in Americanisms into common parlance.
'It's rubbish not garbage, trainers not sneakers, flat not apartment, sweets not candy, petrol not gas, centre not mall,' I say ad nauseam to my eye-rolling boys.
But then, sometimes, what's the harm?
I won't budge on the dilution of English or Scots language but if our kids grow up watching American shows, why shouldn't they hanker for the glow-up of a prom dress and hot date?
Maybe some American things are better than our lower-key marking of events.
McDonald's has outlasted several British bastions of the high street.
It is 38 years since that first one came to Scotland, narrowly beating Kirkcaldy which opened the second a few weeks later.
The Dundee branch, with its 70 newly recruited staff, broke sales records and needed to draft in extra staff and stock.
The opening week was the second busiest in McDonald's UK history at the time, taking the restaurant another 20 years to beat that week's sales.
That level of headline-grabbing fervour might not be sustainable, but I'll tell you what is: a 10-year old's delight.
For that little girl from 1987 now looks at her own 10-year-old son and sees the smile spread across his face at the mention of a trip to the Golden Arches.
Almost 40 years on, he is every bit as giddy.
To be as important, as current and as relevant now as then is some feat – and the saviour of parents everywhere still lovin' it.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Economist
an hour ago
- Economist
The McWages index: which countries earn the most Big Macs?
EACH YEAR a typical American worker can afford more than six times as many Big Macs at home as a worker in Mexico can. That gap is the point of The Economist's McWages index, which translates pay into burgers. Instead of relying on volatile exchange rates to compare salaries and affordability, the index shows how much of a familiar basket of goods the average paycheque can buy at local prices. The basket in question is the Big Mac: a global standard of patties, buns, cheese, onions, pickles, lettuce and sauce. The result is a back-of-the-greasy-napkin calculation of where salaries stretch furthest.


Daily Record
2 days ago
- Daily Record
Home Bargains fans say 'run, don't walk' for new 'insane' 59p sweet treat
"Got a couple of these on Friday, I can confirm they are insane." Home Bargains is the place to bag a variety of different things. From homeware and beauty products to clothing and even groceries, it's a one-stop for everything these days. However, that's not all it offers, as the beloved discounter branched out into pastries with the launch of its own bakery aisle across select stores in 2023 - and there's a brand new treat that has taken the internet by a storm. The bakery, which already offers up a range of delicious treats, is now home to the brand new Biscoff Croissant, but shoppers will need to act fast, as "once they're gone, they're gone." Those who don't want to miss out on the social media viral snack will be able to check out their local Home Bargains bakery, with Scotland able to find the aisle in nine stores that includes Livingston, Blairgowrie, Dundee and Glasgow. Costing a purse-friendly 59p per croissant, this sweet snack has been "freshly prepared in store" with buttery, flaky pastry and a filling made from everyone's favourite caramelised biscuit spread. There's no denying the love for Biscoff is strong, with the popular biscuit now being available to buy in multiple forms including ice cream, spreads, dessert sauces and even as a McFlurry at McDonald's. So, it's no surprise to hear that Home Bargains' fresh bakery item is already a hit with loyal fans on social media who have praised it as "unreal", while others have urged "run, don't walk" to snap them up. Sharing the exciting news on Facebook, the budget chain said: "Our Biscoff croissant is here, but hurry… once they're gone, they're gone!" Racing to the comments section, one eager shopper who already got their hands on the treat said: "Got a couple of these on Friday, I can confirm they are insane." Another Home Bargains shopper added: "Run, don't walk." Someone else enthusiastically wrote: "These look so good." Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. While most shoppers were excited about the news, it is worth mentioning that, since the retailer only offers a bakery in around 100 of its 600 stores, not everyone will have easy access to the Biscoff Croissant. One shopper lamenting this fact on TikTok said: "Whattttt why doesn't my home bargains have a bakery." Meanwhile, another excited Instagram user added: "Omg I bet these are so good." A bakery is not the only in store service for foodie fans at Home Bargains, as the retailer also operates a café in 42 of its UK stores, with four in Scotland branches based in Livingston, Cumbernauld, Ayr and Dundee. website.


Daily Mail
3 days ago
- Daily Mail
Family favorite restaurant chain booming thanks to cracking deals… as industry struggles
It's been a terrible year for restaurants. But one major chain is bucking the industry's sour trend. Chili's, the Dallas-based Tex-Mex brand famous for baby back ribs and frozen margaritas, just posted a 24 percent jump in sales — serving millions more customers than last year. That's on top of a big increase in 2023, meaning the chain's sales have soared 39 percent over the past two years. Chili's has now logged five straight quarters of growth. It is a rare bright spot in an industry where many chains report diners are eating out less and cooking at home to save money. Chili's says it's attracting shoppers through its doors by focusing on young restaurant-goers and keeping prices low. The 1,200-store chain says its $10.99 three-plate value is one of its biggest attractions. It also pointed to a $14.39 burger and fries meal that targets ultra-low-cost establishments like Burger King and McDonald's. 'Chili's has been on fire lately and has been significantly boosting traffic to its restaurants,' Neil Saunders, head of retail at GlobalData, told 'There are a whole host of reasons for the success including improved menus and product quality, strong social media activity, and winning over younger diners.' Chili's is also helped by the fact it is good value for money, so it's an affordable indulgence for many Americans who are still feeling pinched by inflation, he said. Hochman, who took over the top role in 2022, simplified the Chili's menu and upgraded its french fry and chicken tender — or chicken 'crisper' — recipes. Brinker International spent more than $400 million on the new menu, plus adding more servers and upgrading outdated restaurants. Now, the menu focuses on four core offerings: burgers, chicken crispers, fajitas and margaritas. Instead of upping prices, the chain, which has over 1,000 locations across the US, offered deals including $6 margaritas and a $10.99 'Big Smasher' burger which it claims has 'twice the beef of a Big Mac.' At the same time, it still offers pricier options including steaks and ribs, for customers who are willing to spend a bit more. On TikTok, the company's channel features videos with well-followed influencers doing up-to-date trends. The company has over 180,000 followers. The famous rib-chain reported a stunning 24 percent rise in sales compared to last year The company thinks that its quality cooking is the secret recipe to its success. 'It's clear we have a winning product with our new ribs, and our intent now is to use them to drive traffic,' Chili's CEO, Kevin Hochman, told investors on Wednesday. 'Those who believe our success was driven solely from a cheese pull and social media are just not close enough to our story.' Other industry titans said their sales aren't cooking with gas. Consumer sentiment has remained consistently low this year, as inflation-weary shoppers continue to rein in unnecessary spending. And that has crunched several bottom lines. Burger King, Wingstop, Cava, Sweetgreen, Chipotle, and Shake Shack have all reported significant declines in quarterly sales or misses compared to Wall Street's expectations. They all remain profitable - but their lower-than-expected sales show a major change in the way Americans spend cash. Meanwhile, several iconic brands have plunged into bankruptcy as the higher cost of food and the lower traffic count create a financial double-whammy. TGI Fridays, Hooters, Red Lobster, Bertucci's, On The Border, and Buca di Beppo all declared Chapter 11 after financial struggles.