Shops in Jaipur rename ‘Pak' sweets to reflect ‘popular sentiments'
Amid the heightened tensions between India and Pakistan, sweet shops in Jaipur have taken an unusual step of renaming popular sweets by dropping the word 'Pak' and replacing it with 'Shri' and 'Bharat'. The move has been seen as a reflection of popular sentiments against India's western neighbour in the wake of the Pahalgam terror attack and the subsequent Operation Sindoor.
Mysore Pak, made with condensed milk and named after Mysuru in Karnataka, is now Mysore Shri. Similarly, Moti Pak, Aam Pak and Gond Pak have also dropped the 'Pak' in their names and adopted 'Shri' instead.
The name of the luxury offering Swarna Bhasma Pak has been changed to Swarna Bhasma Shri.
Most of the sweet sellers in Jaipur have made the change, believing that 'Pak' had a connection with Pakistan. Prominent outlets that have joined the rebranding exercise in Rajasthan's capital include Bombay Mishthan Bhandar and Tyohaar Sweets, as well as the sweet shops in the posh localities of Mansarovar, Raja Park and Vishali.
According to the shopkeepers, the change has been made after continuous requests from customers who said the word 'Pak' reminded them of Pakistan. In a lighter vein, a social media user commented in a post on Friday (May 23, 2025), saying, 'Our demand is that when we jump into water, the sound should be of 'chhashri' and not 'chhapak'!'
Abhishek Avtans, a linguist teaching Indic languages at Leiden University in the Netherlands, questioned the rationale behind the move. 'Who is going to tell them that 'Pak' is from 'paka', a Kannada word which means sweet condiment. It shares the same root as Hindi 'pag' (sugar syrup). The Sanskrit root for both the words is 'pakva' (cooked, ripe, baked) in Sanskrit,' he said in a post on X.
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