Proton returns to Singapore with showcase at Car Expo 2025
KUALA LUMPUR: Proton Holdings Bhd (Proton) is returning to Singapore with its first electric vehicle (EV), the Proton e.MAS 7.
In a statement last Friday, the national carmaker said the comeback followed the model's international debut in Nepal at the end of March.
The e.MAS 7 was available for a special public preview at The Car Expo 2025 over last weekend.
Riding on its success as Malaysia's best-selling EV in the first four months of this year, Proton said the unveiling marks the brand's return to Singapore after more than a decade.
'Partnering with newly appointed authorised distributor Vincar Group, Proton is re-entering an export market that ranks second globally in per-capita gross domestic product (GDP) based on purchasing power parity.
'Looking ahead, Vincar will spearhead retail operations for Proton's EV lineup under the e.MAS brand, offering Singaporean drivers high-quality EVs designed for urban lifestyles,' it said.
Meanwhile, Proton's chief executive officer Dr Li Chunrong said the debut of the Proton e.MAS 7 in Singapore marked a significant step in the company's international expansion and reflects its commitment to delivering high-quality, technologically advanced EVs to the region.
'We are confident that the e.MAS 7, with its compelling features and suitability for urban environments, will resonate well with Singaporean drivers as the nation embraces electric mobility,' he said.
The carmaker noted that many visitors viewed both Prime and Premium variants of the e.Mas powered by a high-performance 12-in-1 electric drive system and an Aegis short blade battery, at booth D25 in Singapore Expo Halls Three and Four.
Proton also said its return to Singapore aligns with the nation's accelerating transition to green mobility.
According to the company, Singapore's EV market share has steadily increased from 12% in 2022 to 18% in 2023, with projections reaching 55% by 2027.
'To support this shift, Singapore aims to install at least 12,000 EV charging points in approximately 2,000 Housing and Development Board carparks by this year, and 60,000 by 2030.
'Additionally, the government targets 100% of vehicles to run on cleaner energy by 2040, contributing to Singapore's net-zero emissions goal by reducing land transport emissions,' it said.
Back in Malaysia, Proton added that it has received more than 6,000 bookings for the e.MAS 7, demonstrating growing interest among Malaysians in switching to EVs – provided the overall package meets expectations.
Organised by SPH Media, Car Expo 2025 is touted to be Singapore's largest car show.
According to posts on social media by Proton, the eMas 7 will be offered in Singapore as a Founders Edition on a limited basis.
According to the Proton website, the the eMas 7 starts from RM105,800 for the Prime, going up to RM119,800 for the Premium.
The automaker has not made any announcements about pricing in Singapore. — Bernama
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