logo
54 per cent GenZ women in the UAE travelled internationally over the last 6 months

54 per cent GenZ women in the UAE travelled internationally over the last 6 months

Post Views: 43
According to the latest research by Wyndham Hotels and Resorts it was shared that 54% of Gen Z women in the UAE travelled internationally in the last six months, compared to 34% of men. This trend reflects a growing sense of independence, mobility, and cultural engagement among young women in the region. Notably, more than half (51%) of female respondents said that safety and security risks are a key consideration when planning their travel, indicating that their choices are both adventurous and intentional. This reflects a generation that is confident in exploring, but conscious of the conditions that make them feel secure and supported while doing so.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

54 per cent GenZ women in the UAE travelled internationally over the last 6 months
54 per cent GenZ women in the UAE travelled internationally over the last 6 months

Tourism Breaking News

time8 hours ago

  • Tourism Breaking News

54 per cent GenZ women in the UAE travelled internationally over the last 6 months

Post Views: 43 According to the latest research by Wyndham Hotels and Resorts it was shared that 54% of Gen Z women in the UAE travelled internationally in the last six months, compared to 34% of men. This trend reflects a growing sense of independence, mobility, and cultural engagement among young women in the region. Notably, more than half (51%) of female respondents said that safety and security risks are a key consideration when planning their travel, indicating that their choices are both adventurous and intentional. This reflects a generation that is confident in exploring, but conscious of the conditions that make them feel secure and supported while doing so.

Ranveer Singh enters the chat to promote Experience Abu Dhabi
Ranveer Singh enters the chat to promote Experience Abu Dhabi

Campaign ME

time9 hours ago

  • Campaign ME

Ranveer Singh enters the chat to promote Experience Abu Dhabi

Experience Abu Dhabi has launched a campaign targeting Indian travellers, starring Bollywood actor Ranveer Singh and set entirely within the familiar digital setting of a family WhatsApp group chat. The campaign brings to life a behavioural truth: most Indian family holidays begin not at a travel agency or with a Google search – but with a message to the family group. With more than 500 million active users, India is WhatsApp's largest market globally, making it a natural storytelling platform for the campaign's concept. The campaign was developed by Serviceplan Middle East and produced by Déjà vu. It was supported by Spark Foundry, Ogilvy India and Memac Ogilvy. The video opens with Singh seated at a family dining table, excitedly announcing a holiday in Abu Dhabi. One by one, other family members begin to appear – both at the table and in the group chat – mirroring the way Indian families often plan trips through emojis, voice notes, and back-and-forth banter. Characters include a tech-challenged auntie who's always typing but never sending, a good-morning-forwarding uncle, and the younger, Gen Z cousins with cool filters and hotter takes. As each character weighs in, scenes shift fluidly from chat to real-world, showcasing what Abu Dhabi has to offer for every family member – from luxury shopping and theme parks to street food and serene beaches. The film closes with a cheerful CTA from Singh: 'Habibis, so when are you going to Abu Dhabi?' Beyond the film, the campaign extended into digital touchpoints with custom WhatsApp sticker packs featuring Ranveer Singh in playful poses and travel-themed captions like 'Flight mode: on' and 'No kaam, only araam. #InAbuDhabi.' These stickers were designed to organically integrate into Indian WhatsApp conversations, reinforcing both recall and relatability. 'A family holiday is not an easy agreement. Options are proposed, drafted like resolutions, debated in group chats, amended mid-call, and sometimes vetoed by the youngest delegate with the biggest opinions,' said Sajju Ambat, Director of Creative Strategy and Insights. The Ranveer Singh campaign recorded over 143 million impressions, 18.5 million video views, and 254,000 engagements across digital and social channels – highlighting the value of insight-led, culturally resonant creative in travel marketing. Credits Agency – Serviceplan Middle East Executive Creative Director: Nishant Shah Creative Director: Andre Couto Associate Creative Director: Kunal Gagwani Copywriter – Mariyam Maroof Senior Producer: Geetika Sood Junior Production Manager: Saquib Wakankar Business Director: Solange Constantin Account Manager: Mohamad Saboury Production House – Déjà vu Executive Producer – Manasvi Gosalia Head of Production – Kavya Iyer Producer – Nadine Gibbs Head of Postproduction – Rafic Sawaya Post Producer – Adnan Plummer Department of Culture and Tourism – Abu Dhabi H.E. Nouf Mohamed Al-Boushelaibi – Executive Director of Strategic Marketing & Communications at The Department of Culture and Tourism Abu Dhabi Imane Zebrini – Special Projects Lead, Strategic Communications Department Kenneth Daniel Monis – Acting Destination Marketing Section Head Ghadeer Khub – Creative & Production Department Director at The Department of Culture and Tourism Abu Dhabi Emma Campbell – Sector Marketing Director and Acting Director of Strategic Communications at The Department of Culture and Tourism Abu Dhabi Nada Assaf – Campaigns Section Head at The Department of Culture and Tourism Abu Dhabi Mohamed ElShorafa – Campaigns Unit Head at The Department at The Department of Culture and Tourism Abu Dhabi Zain Variawa – Acting Media Planning Unit Head Ady Badawi – Media Planning Specialist Nishita Virkar – Consumer Communications Section Head Muhimma Alriyami – Consumer PR Specialist Spark Foundry Skander Naaman – Media Manager Asad Khan – Senior Executive Anilyn Abitria – Media Executive Anees Abdul Rehman – Senior Executive Frankie Warren – Senior Media Manager Vedrana Strong – Associate Business Director Ogilvy India Arneeta Vasudeva – National Head – PR & Influence Nakul Sagar – Partner – PR & Influence Hetika Gala – Associate Partner – PR & Influence Laksh Kapri – Sr. Consultant – PR & Influence Memac Ogilvy Sarah Edwards – Managing Partner Lameez Mohd – Senior Account Director Mina Kiwan – Media Relations Director Zainab Damji – Senior English Editor Aamina Mohamed – Senior Account Manager Rami Farrah – Senior Account Executive Nayla Ibrahim – Account Executive

Correcting and Replacing: Visa unveils Flex Credential in Vietnam, ushering in a new era of payment flexibility and financial empowerment for consumers
Correcting and Replacing: Visa unveils Flex Credential in Vietnam, ushering in a new era of payment flexibility and financial empowerment for consumers

Arabian Post

time3 days ago

  • Arabian Post

Correcting and Replacing: Visa unveils Flex Credential in Vietnam, ushering in a new era of payment flexibility and financial empowerment for consumers

Vietnam leads Southeast Asia in financial confidence and readiness for major purchases, Visa survey With Visa Flex Credential, consumers can seamlessly choose how they pay, via credit, debit, and more, all on a single credential, redefining the future of payments HCMC, VIETNAM – Media OutReach Newswire – 17 June 2025 – Visa (NYSE: V), a global leader in digital payments, announced the launch of Visa Flex Credential, offering new ways for consumers to manage and spend their money, with Asia Commercial Joint Stock Bank (ACB) becoming the first bank in Vietnam – and Southeast Asia – to offer this feature. Starting today, ACB Visa cardholders can seamlessly switch between debit and credit cards via the ACB One app. By the end of 2025, additional issuers will expand Visa Flex Credential to more Vietnamese consumers, enabling expanded use-cases. According to Visa's latest Green Shoots Radar survey[1], Vietnamese consumers, especially Gen Z and Millennials, lead Southeast Asia in financial confidence and ambition. Today's young Vietnamese are prioritising investments in education (66%), healthcare (65%), electronics (63%), and travel (61%), showing a readiness to make big-ticket purchases and take control of their financial futures. Visa Flex Credential is reimagining the credential for the next generation, designed to put the power of choice directly in consumers' hands at every transaction – enabling them to opt for debit on daily purchases, credit for larger expenses, or even redeeming loyalty points when checking out, whether it's for everyday essentials or a dream vacation. ADVERTISEMENT 'Visa is committed to empowering consumers with innovative solutions that put them in control of their financial future. Flex Credential is Visa's breakthrough solution that enables the integration of multiple funding sources through a single card credential, providing cardholders with maximum flexibility to efficiently manage and utilize their payment forms. In specific markets such as the U.S. and UAE, Visa Flex Credential allows cardholders to choose to pay now or pay over time directly from the app, as well as access multiple currency accounts through a single credential – making cross-border payments simple and seamless. We are proud to bring this solution to Vietnam, making digital payments more accessible and contributing to Vietnam's digital and financial inclusion and overall economic growth,' said Ms. Dung Dang, Visa Country Manager for Vietnam & Laos. Mr. Nguyen Tam Khoa, Deputy Head of Consumer Division at ACB, shared: 'The Visa Flex Credential truly speaks for itself, elevating the customer experience to a new level. While there are quite a few similar solutions in the market, the Visa Flex Credential stands out by meeting all customer needs, such as flexible payment source selection, a variety of transaction methods from offline to online, and the ability to choose from a wide range of suitable offers, all while ensuring independent, clear, and transparent spending management for each card.' Visa first launched Flex Credential in partnership with Sumitomo Mitsui Banking Corporation (SMBC) and Sumitomo Mitsui Card Company (SMCC), known as Olive, two years ago in Japan. Today, more than 5 million Olive account holders are benefitting from the Visa Flex Credential. The Olive card continues to outperform, with cardholder transactions averaging 40% higher than the national average in Japan over the past year. Visa and SMCC have expanded the Visa Flex Credential to support small businesses with the flexibility to switch between business and personal accounts using the same Olive card, enhancing access to credit and cash flow management. Key features of Visa Flex Credential: Customisable payment options : Switch effortlessly between payment modes, such as debit, credit, prepaid, loyalty points etc. to suit different spending needs and having one credential for life. : Switch effortlessly between payment modes, such as debit, credit, prepaid, loyalty points etc. to suit different spending needs and having one credential for life. Advanced security protocols: Benefit from Visa's latest security technologies to stay protected against fraud. Benefit from Visa's latest security technologies to stay protected against fraud. Personalised insights and control : Use AI-driven insights to better manage your finances and spending habits. : Use AI-driven insights to better manage your finances and spending habits. Unified payment experience: Manage all your financial transactions through a single, easy-to-use platform. Visa and ACB are proud partners of Cashless Day 2025, demonstrating their commitment to promoting digital payment solutions in Vietnam. This collaboration further highlights their shared vision of fostering economic empowerment through innovative technology. ADVERTISEMENT [1] The Green Shoots Radar study is conducted quarterly by Visa to track consumer sentiments across financial services, commerce, travel, and other categories. The total sample size is 14,250 respondents across 14 Asia-Pacific countries, including Vietnam, with male and female participants aged 18 to 65 years old. Hashtag: #Visa #VisaFlexCredential #DigitalEconomy #AsiaCommercialJointStockBank(ACB) #ACBOneApp The issuer is solely responsible for the content of this announcement. About Visa Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store