
Cozy Earth's secret Fourth of July sale is on (score 35% off, on us)
Some people celebrate the Fourth with fireworks. Others grill. Personally, I like to declare independence from full-price luxury bedding — which is why this Cozy Earth sale might be my favorite part of the holiday.
Cozy Earth, the Oprah-loved brand behind some of the softest sleepwear and most breathable bedding on the planet, is running an ultra-rare sitewide sale for the Fourth of July. The best part? It's not being shouted from the rooftops, becaue we've got an exclusive discount code.
Using NYPOST at checkout gets you a whopping 35% off everything on the site, and it's live from July 4 through July 11 — but you'll only find it here. That means sheets, bathrobes, comforters, towels, and pajamas all qualify for the discount. Yes, it's the kind of quietly luxe, high-thread-count promotion that makes you feel like you're in on a secret.
Advertisement
If you've ever touched a Cozy Earth fabric, you know what I mean. It's cool, breathable, and impossibly soft — like cashmere had a baby with a cloud. So whether you're upgrading your guest linens, replacing your 10-year-old towel set, or just indulging in a totally justified self-care splurge, here are the best items to grab before this gem of a sale disappears.
Cozy Earth
Cozy Earth's original icon. These sheets are made with ultra-soft, temperature-regulating bamboo viscose that feels cooler than cotton and smoother than silk. They're breathable, durable, and designed to get softer with every wash.
Cozy Earth
These buttery-soft PJs are lightweight, drapey, and glamorous enough to make you feel like the lead in a Nancy Meyers movie. They're oversized in all the right ways and come in elevated neutrals like ivory and navy.
Cozy Earth
If you sleep hot, this comforter is a godsend. Filled with breathable bamboo viscose and wrapped in a silky shell, it's plush without ever feeling heavy — the perfect weight for year-round comfort.
Cozy Earth
This textured cuddle blanket looks like a designer throw but feels like a childhood security blanket. It has a plush, cloud-like texture with just the right amount of weight, making it perfect for couch naps and cozying up during your latest rewatch.
Cozy Earth
Pairing the softness of mulberry silk with a hypoallergenic down alternative fill, this pillow feels deliciously luxe without being too fussy. It offers a just-right balance of softness and support, no fluffing required.
Cozy Earth
These towels are thick, absorbent, and spa-grade — basically the opposite of the scratchy mismatched ones you've been meaning to replace. They elevate even a quick post-shower routine into a slow, sensory ritual.
Cozy Earth
Equal parts cloud and kimono, this robe is the kind of thing you end up living in. Made from plush bamboo fabric with deep pockets and a generous belt, it's cozy without being bulky and looks quietly expensive draped over a chair.
Cozy Earth
This lightweight layer is deceptively simple — ideal for summer naps, hot sleepers, or anyone who likes a just-barely-there layer. It's breathable, soft, and has a subtle sheen that makes your bed look like it belongs in a boutique hotel.
Cozy Earth
A stylish and breathable quilted layer for when your bed needs a little zhuzh. It adds texture and polish while keeping things light, and it's big enough to drape beautifully over the sides of your mattress.
Cozy Earth
Crisp, modern, and quick-drying, these waffle towels feel like something you'd find in a European spa. They're lighter than terry but still super absorbent, with a textured weave that looks great hanging on your rack.
Cozy Earth
These aren't your average loungewear pants. They're made with brushed bamboo fabric that's cozy but cool to the touch, featuring a tapered leg and wide waistband that flatters while still making you feel like you never left bed.
For over 200 years, the New York Post has been America's go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We're not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren't already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we're known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

Business Upturn
2 hours ago
- Business Upturn
How Rhonda Byrne turned belief into a billion-dollar business model in the United States
Rhonda Byrne is best known in the United States as the visionary behind The Secret , the self-help juggernaut that reignited America's obsession with the Law of Attraction. But beneath the glittering surface of her message— ask, believe, receive —lies a sophisticated commercial framework that turned a single idea into a multi-platform empire. This article explores the Rhonda Byrne business model, focusing specifically on how she monetised belief in the U.S. market through publishing, media, licensing, and digital strategies. With a sharp focus on monetisation mechanics rather than metaphysics, this article maps out how a spiritual concept evolved into a billion-dollar American business. The rise of Rhonda Byrne and The Secret 's influence on American consumer habits When The Secret first hit American bookshelves in 2006, few anticipated the cultural firestorm it would ignite. Based on New Thought philosophies and the age-old concept of manifestation, Byrne's brand of positivity offered something uniquely American: a promise that personal desire, if focused correctly, could translate into financial success, romantic relationships, or even health. The book's appeal was amplified by the Oprah effect—Byrne was featured twice on The Oprah Winfrey Show , instantly turning The Secret into a household name. But this was not merely a stroke of luck. Byrne's team had a meticulously prepared U.S. strategy: targeted marketing, viral DVD sales, and syndication-ready messaging that aligned perfectly with American consumer psychology, particularly in the post-9/11 era of anxiety and economic uncertainty. From self-publishing to global licensing: The monetisation of belief Initially self-published in DVD format in Australia, The Secret took a calculated leap into the U.S. through Byrne's independent media company, Prime Time Productions. This allowed full control over production and distribution—critical for maximising early profits and leveraging licensing rights. Once the product gained traction, Byrne negotiated with Simon & Schuster for U.S. book distribution, securing lucrative royalty terms while retaining key international rights. The licensing deals exploded from there: translated editions, branded journals, calendars, mobile apps, audio books, and classroom curricula. Byrne tapped into a global appetite, but it was U.S. licensing revenue—aided by Barnes & Noble deals and mass retail presence at Target, Walmart, and Amazon—that constituted the lion's share of initial earnings. She transformed a philosophical idea into an intellectual property portfolio. How The Secret was marketed as an American lifestyle product Rather than promoting The Secret as an esoteric text, Byrne positioned it as a lifestyle framework—accessible, digestible, and highly brandable. In the U.S., this meant aligning the brand with wellness, personal finance, self-empowerment, and productivity. Promotional materials often mirrored the aesthetics of life coaching and motivational content, appealing to the same demographic that consumed Tony Robbins seminars or Suze Orman books. The visual branding—sleek maroon tones, parchment-style fonts, and antique script—gave the illusion of ancient wisdom while being entirely repackaged for a modern American market. Byrne's U.S. strategy drew heavily on emotional branding, tapping into personal agency and aspirational living, two core pillars of American consumer culture. The spiritual economy and targeted wellness branding in the U.S. In America, the spirituality industry is less about doctrine and more about utility. Byrne's brilliance lay in her ability to reframe Law of Attraction as a toolset, not a belief system. This resonated especially with Millennials and Gen Xers looking for secular spirituality. Her products were marketed not through churches or religious circuits, but through wellness expos, YouTube testimonials, and self-help influencer networks. Additionally, the U.S. version of The Secret movement attracted an audience of women between the ages of 25 and 50—predominantly middle-class, self-motivated, and interested in holistic health, business success, and personal transformation. Byrne effectively monetised U.S. wellness branding trends decades ahead of today's meditation app and coaching subscription booms. The business backbone of the Rhonda Byrne empire Beyond the initial success of The Secret , Byrne expanded her brand into a multi-product business ecosystem. While many associate her only with books and DVDs, the full business structure involves real estate holdings, streaming services, limited-edition releases, and private publishing contracts—all orchestrated under her corporate entities registered across the U.S., U.K., and Australia. Two decades later, the Rhonda Byrne business model has evolved into a long-term revenue machine powered by repackaged content, re-releases, and evergreen messaging that continues to sell to new audiences. Product diversification: Beyond books and documentaries Byrne didn't stop with The Secret . Follow-ups like The Power , The Magic , and Hero were timed strategically for holiday seasons in the U.S., often bundled with journals, vision boards, or guided affirmations. These books were not standalone projects; they functioned as modular expansions of the same core message, enabling customers to buy into a continuity marketing loop. By 2020, Netflix premiered The Secret: Dare to Dream , a feature-length film starring Katie Holmes. The movie wasn't just content—it was an elaborate content marketing tool reinforcing the brand's legitimacy for a younger, more digitally native U.S. audience. Every product served a dual purpose: revenue and lead generation for future sales. U.S. publishing deals and royalty structures behind the scenes While Byrne retains much creative and brand control, her partnership with Simon & Schuster in the U.S. has been pivotal. Unlike typical first-time authors, Byrne reportedly negotiated above-industry royalties, sometimes as high as 25% on hardcover sales. Add to that the back-end licensing of audiobook rights through Audible and streaming rights via Netflix, and Byrne's U.S. royalty stack is deeply diversified. Also crucial: republication rights. Her business entities license older works in repackaged forms—gift editions, e-book bundles, and anniversary releases—ensuring long-tail profitability from existing content libraries. Her team leverages these deals across major American book fairs and online marketplaces, particularly Amazon and Apple Books. The role of exclusive distribution in building brand scarcity Unlike many self-help authors who flood multiple platforms, Byrne's strategy emphasized selective exclusivity. For instance, early editions of her DVDs were only available via the official The Secret website or specific American retailers. This helped build a sense of rarity and desire—similar to luxury fashion drops or limited edition sneakers. This scarcity strategy also applied to Byrne's speaking engagements and media appearances—they were infrequent but high-impact. By limiting access, she increased perceived authority and demand within American self-help and spiritual circles. Rhonda Byrne's digital strategy and influence on new-age entrepreneurship As digital platforms exploded in the 2010s, Byrne adapted quickly. She understood that the future of spiritual and motivational content wasn't on bookstore shelves but in online ecosystems. Her website, became the central node in an expanding web of content, courses, and streaming options tailored to a U.S. market increasingly hungry for 24/7 access to self-help. and monetising an online following Launched as a basic companion site in the 2000s, evolved into a subscription-based streaming platform offering exclusive content, including affirmations, masterclasses, guided visualisations, and member-only film access. Users could pay monthly or annually—introducing a recurring revenue model uncommon in spiritual publishing at the time. Beyond video content, the site hosts affiliate products, branded merchandise, and ticketed digital events, all monetised through e-commerce integrations and Stripe-based payment portals. The platform also leverages email funnels and behavioural tracking, retargeting U.S. users with product suggestions and exclusive offers. Byrne's influence on the U.S. motivational speaker circuit While Byrne herself is not a prolific public speaker, her influence shaped the U.S. motivational speaker economy. Speakers at events like Mindvalley Live or Hay House summits frequently cite The Secret , with some even licensing Byrne's messaging in seminars. In return, Byrne's team has engaged in content partnerships and cross-promotion across high-traffic U.S. podcasts and social media channels. This integration not only enhanced visibility but created downstream revenue—many motivational coaches now serve as de facto brand ambassadors, funneling new American audiences back to The Secret ecosystem. How her brand shaped online coaching and wellness marketing models The Byrne brand prefigured the now-common coaching economy—think Law of Attraction coaching, manifestation mentors, and mindset consultants. Many of today's digital wellness entrepreneurs credit The Secret as their inspiration and often structure their business models similarly: digital downloads, email courses, private Facebook communities, and branded merchandise. Her approach gave rise to a template for belief monetisation: package an ideology, attach it to a lifestyle, build community, and layer it with content upsells. This structure is now common among American wellness influencers and spiritual coaches. A unique business legacy: What Rhonda Byrne's model tells us about U.S. spirituality commerce Rhonda Byrne didn't just publish a book—she catalysed an entire economic movement rooted in individual agency, emotional branding, and spiritual consumerism. In the United States, where belief and capitalism often intersect, Byrne's business model offers a textbook case of how spiritual ideologies can be turned into commercial IP portfolios. Her influence on U.S. self-help media and Gen Z spiritual entrepreneurs From TikTok manifestation videos to Instagram pages filled with affirmation quotes, Byrne's legacy is imprinted across Gen Z spiritual commerce. Many younger entrepreneurs now build businesses by combining social media virality with spiritual frameworks—exactly what Byrne did before the era of influencers. Her success proved that there's a scalable audience in America for content that blends hope, empowerment, and consumerism—and that spiritual messaging can be both emotionally resonant and highly profitable. Precursor to influencer-driven wellness empires in America Byrne's empire predated the influencer economy, yet foreshadowed it. Like today's YouTubers or meditation app founders, she built a niche, created high-conversion content, and scaled vertically across platforms. From that perspective, Byrne can be seen as a proto-influencer—except her product wasn't herself, it was belief itself. Modern figures like Jay Shetty or Gabby Bernstein have replicated aspects of the Rhonda Byrne business model, monetising mindfulness, manifestation, or spiritual insight via digital memberships, workshops, and product sales. Why the Rhonda Byrne business model may become a Harvard case study Given its unique blend of ideology, IP management, media strategy, and emotional marketing, the Rhonda Byrne business model offers a rich case study for American business schools. It intersects key subjects: branding, publishing economics, cultural psychology, and platform monetisation. In many ways, it's a model of soft power capitalism, where personal transformation fuels commercial transactions. Conclusion: Rhonda Byrne and the monetisation of belief in America's digital spiritual economy Rhonda Byrne's billion-dollar success was never just about The Secret —it was about strategically packaging belief for a country where hope sells. Her brand preceded the modern wellness boom, prefigured the influencer monetisation playbook, and created a repeatable framework for how spiritual ideas can thrive in America's digital economy. Like Calm or Headspace, Byrne built a business not from tangible products, but from an emotional and cognitive experience. The difference? She did it before mobile apps or Instagram ever existed. As U.S. consumers continue to spend billions on spiritual self-help, Rhonda Byrne's model remains a blueprint for monetising metaphysics—one that continues to shape the future of belief-driven capitalism in America. This article is intended for informational and editorial purposes only. It does not constitute endorsement or promotion of any individual, company, or entity mentioned. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.


New York Post
4 hours ago
- New York Post
Nancy Meyers reacts to ‘The Holiday' series at Apple TV+: ‘News to me'
'The Holiday' without Nancy Meyers? Something's gotta give. After it was revealed that Apple TV+ is developing a limited series based on her 2006 Christmas romcom, Meyers, 75, shared that she was unaware of the upcoming project. 'News to me,' she wrote on her Instagram story over an article about the series from the Hollywood Reporter. 'Imagine my surprise when I opened Instagram and this was the first post I saw.' Advertisement 7 Nancy Meyers responds to 'The Holiday' series. Nancy Meyers/Instagram Meyers wrote and directed the original film, which follows Iris (Kate Winslet), a London journalist who switches houses with Amanda (Cameron Diaz), a movie editor in Los Angeles, for a change of pace. Of course, along the way, the women each find the perfect romantic pick-me-up in Jack Black and Jude Law, respectively. Advertisement 7 Nancy Meyers speaks onstage during the 'North by Northwest' screening. Getty Images for TCM Deadline first reported that Meyers was not involved in the adaptation and that the network was casting well-known actresses to play the leading ladies. According to Entertainment Weekly, Krissie Ducker is set to write and executive produce the new series alongside Rob Delaney as a consultant. In 2022, Meyers revealed she had no plans to revisit the movie. Advertisement The director took to Instagram to post a screenshot of a Daily Mail article that said the original cast was returning with a sequel. 7 Nancy Meyers on set of 'The Holiday.' ©Columbia Pictures/Courtesy Everett Collection In the caption, Meyers quickly shut down the claims. 'So many DM's about this. Sorry but it's not true,' she penned alongside a heart emoji. Advertisement However, just last year, Meyers and Law, 52, reunited to celebrate the actor receiving a star on the Hollywood Walk of Fame. 7 Kate Winslet, Jack Black in 'The Holiday.' ©Columbia Pictures/Courtesy Everett Collection Later that day, the writer posted a video of their reunion to Instagram, where she asked Law about a potential 'Holiday' sequel. 'Look who I'm having lunch with today,' the Oscar-nominated filmmaker began. 'Congratulations on your so deserved star on the Hollywood Walk of Fame. That's amazing.' 'Thanks, Nancy,' Law responded. 'It's so lovely to see you.' 'It's so great to see you,' Meyers continued. 'I don't think I've seen you since we wrapped up 'The Holiday.'' 7 Cameron Diaz, Jude Law in 'The Holiday.' ©Columbia Pictures/Courtesy Everett Collection 'Speaking of which,' she went on, 'I've seen you interviewed a lot, and they keep asking you if there's going to be a sequel, what do you think?' Advertisement Law leaned back, sighed, and repeated the question, 'Is there gonna be a sequel?' The 'Sherlock Holmes' vet then grabbed a white napkin and looked up at Meyers as he pulled the cloth up to his face. 7 Behind the scenes of 'The Holiday.' ©Columbia Pictures/Courtesy Everett Collection 'Uh oh. Uh oh,' Meyers teased. 'Oh no, here it comes.' Advertisement Law then placed the linen over his head, put a pair of glasses over the napkin, and recreated the iconic Mr. Napkin Head from 'The Holiday.' Laughing, Meyers inquired, 'Is that a yes, Jude?' But Law made it clear he would be interested in a sequel, only if their creator was involved. 7 Jude Law in a scene from 'The Holiday.' ©Columbia Pictures/Courtesy Everett Collection Advertisement 'Of course I would,' he told E! News in December. 'I mean we'd have to be led by the great Nancy Meyers. She's unique in her filmmaking. She's not just a writer, director but she creates that sort of aesthetic, that world and you see it in her other films.' Law added, 'I'm curious, just because there were two very sweet couples and it would be interesting to drop back in now, and just see what they are doing.'
Yahoo
10 hours ago
- Yahoo
Parent Trap star open to a reboot — under one condition
The Parent Trap star Lisa Ann Walter is fully on board for a reboot of the hit 1998 film — as long as the writer stays the same. 'One hundred percent if Nancy Meyers wrote it,' Walter said at a recent Abbott Elementary event. Meyers co-wrote The Parent Trap, which also marked her feature film directorial debut. She, of course, went on to write some of the biggest rom-coms in history, including Something's Gotta Give, The Holiday, and It's Complicated. The Parent Trap not only launched her career as a director but also established her signature cozy, aspirational aesthetic Speaking further to her idea of a reboot, Walter, who played housekeeper Chessy in the hit 1998 film, said she would want fellow stars Lindsay Lohan and Dennis Quaid involved, too. 'Dennis [Quaid] has said that he doesn't think it's doable without Natasha, and I understand that,' Walter said of British actor Richardson, who died in 2009 at age 45 after a ski accident. 'The movie — it's a kids' story, but it's a love story. So to have a love story that involves that grief, that sadness — if it was written beautifully, maybe it's doable.' The film, which was a remake of the 1961 original, catapulted Lohan to fame as she portrayed twins Hallie and Annie James, who were separated by their parents shortly after birth. The twins, who were living across the pond from one another, connect on a whim at a summer camp their respective parents sent them to. Quaid starred as the twins' father, Nick Parker, while Richardson played their mother, Elizabeth James. Elaine Hendrix played Quaid's new love interest, Meredith Blake, and remains close with Walter, who told People the two 'talk literally every day.' Walter also keeps in touch with her other castmates, including Lohan. 'Lindsay will DM me on Instagram,' Walter shared. 'I text her father here and there — like, 'Lindsay wanted me to tell you so and so,'' she continued. During the pandemic, Walter even found herself delivering homemade meals to Quaid's house, not unlike Chessy would do for Nick Parker in the film. 'I was cooking for everybody I knew,' she told People. 'I made big pans of food and had them delivered to his house because he had his kids over there.' Walter has since gone on to star in the films Bruce Almighty and Shall We Dance? and has been a cast member on the acclaimed series Abbott Elementary since 2021. Solve the daily Crossword