Blackpink's Jennie Models Bold Looks in Jean Paul Gaultier Campaign
LIFE IS A CABARET: Awaiting the first collection by its new permanent creative director Duran Lantink, Jean Paul Gaultier has released a pre-fall 2025 collection fronted by none other than Blackpink's Jennie.
Created by the design studio at the Paris maison, the pre-fall collection includes corsetry, tailoring and trompe-l'œil motifs, all signatures of the house. Looks were created around the four elements: water, fire, earth and air.
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'This campaign felt like stepping into a dream,' Jennie commented in a release. 'Every look had its own energy — fluid, fiery, grounded or light — and I loved expressing all those sides of myself through Gaultier's incredible design.
'Jean Paul Gaultier has always inspired me to be bold, and this was truly a celebration of that spirit,' she added.
Max Siedentopf, an Emmy-award winner, directed the campaign, with styling by Minhee Park and Leopold Duchemin, hair by Seonyeong Lee, makeup by Joyoun Won and nails by Cam Tran.
According to the Gaultier house, Jennie 'appears as a modern-day showgirl, commanding the stage of this visual universe. Her presence, both grounded and ethereal, brings a new dimension to each look — flirting with instinctive strength and authenticity.'
While strongly associated with Chanel, where she has been a global ambassador since 2017, Jennie is known for her eclectic fashion tastes, wearing looks by Mugler and Georges Hobeika for her recent appearance at Coachella 2025.
Jennie attended the Jean Paul Gaultier couture collection created by guest designer Ludovic de Saint Sernin last January in Paris, wearing a beaded nude illusion gown from Gaultier's spring 2008 couture collection.
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