Real estate trends: Homebuyers opting for plotted deals developments as land prices climb
Plotted developments are experiencing significant growth amongst buyers of second and third homes, who are attracted by strong value appreciation prospects, enhanced adaptability, and the enduring worth of land assets.
Over the past four years, land values in major cities have shown double-digit increases, transforming plotted layouts from a specialised market segment into a primary investment choice, particularly for wealthy and aspirational purchasers.
In response to increasing customer interest, developers are launching branded, fully-equipped plot communities featuring comprehensive amenities, verified land titles and complete infrastructure. Second-home purchasers particularly value land as a future investment, appreciating the flexibility to construct at their convenience, avoid built property depreciation, and gain from natural land value increases.
"Plotted developments help real estate developers to diversify risk and take advantage of lower development costs, faster construction timelines and increased cash flows," said Samantak Das, chief economist and head of research at JLL India according to an ET report. "Developers are diversifying into this format due to faster turnaround times, quicker cash flows, and growing investor confidence."
He noted that 944 acres were acquired in the March quarter, with 20% allocated for plotted developments. JLL India reports that developers purchased over 2,300 acres across 23 cities in 2024, with 38% designated for plotted or low-rise residential projects.
Numerous national property firms are expanding their plotted development operations.
Sumadhura and Assetz Group, recognised for large township developments, are investing substantially in this sector.
"Land appreciates faster than built-up units especially in the outskirts of a city, and with today's buyers looking for sustainability, long-term wealth creation, and freedom in design, plotted developments are gradually becoming a natural alternative choice," said Sunil Pareek, executive director at Assetz, which has plotted development projects in Bengaluru according to the ET report.
Market data shows that plot prices have doubled in cities like Bengaluru, Pune, Hyderabad, and NCR's outskirts over four years. In Bengaluru's Sarjapur and Devanahalli areas, plotted land costs ₹5,000-₹8,000 per sq ft, varying by location, developer and infrastructure.
Whilst land acquisition and financing have traditionally been more challenging than apartments, reputable developers offering Rera-compliant projects have enhanced transparency and legal processes, attracting more institutional and individual investors.
For buyers, plotted developments offer multiple benefits beyond value appreciation. These include zero maintenance fees until construction begins, absence of shared owner obligations, and complete autonomy in home design.
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