Do Women Prefer Beards or a Clean-Shaven Look? The Answer Might Depend on Their Age

Grazia USA

25-06-2025

LONDON, ENGLAND – MAY 20: David Beckham wearing a David Austin Roses 'King's Rose' waits to meet the King during a visit to the RHS Chelsea Flower Show at Royal Hospital Chelsea on May 20, 2025 in London, England. (Photo by Toby Melville – WPA Pool / Getty Images)
The debate over beards versus a clean-shaven man has long captured the interest of men and women alike. But does a woman's age influence which look she finds more attractive? According to research and grooming trends, the answer may be more nuanced than many assume. Beards and Younger Women: What the Studies Say
Several studies have examined how women perceive facial hair. A notable one, published in the Journal of Evolutionary Biology (Dixson et al., 2016), found that women across a range of ages tended to rate men with beards as more attractive and masculine vs. clean-shaven men. Researchers noted that beards can signal maturity and strength, making them a popular choice — especially among younger adults — for dating and long‑term partnerships.
While this doesn't mean every woman in her 20s or 30s prefers a beard, many seem to be drawn to well‑groomed stubble or a fuller beard as a sign of individuality and confidence. The trend has also been reflected in mainstream culture, where bearded celebrities and influencers dominate style guides and social media feeds. The Appeal of a Clean Shave for Older Women
For women in their 40s and beyond, trends and anecdotal evidence suggest that a clean‑shaven look may carry certain advantages. According to behavioral trend analyses and commentary in lifestyle media, many women in this demographic tend to perceive clean‑shaven men as approachable, trustworthy, and polished.
While concrete, peer‑reviewed studies focusing exclusively on women's age‑based preference for clean‑shaven looks are scarce, the association appears to align with broader perceptions about grooming and professionalism. In many workplaces and social settings, a smooth, well‑groomed appearance is still viewed as a timeless symbol of reliability and sophistication. Why Might Preferences Vary with Age?
The reasons behind these evolving trends may relate to both biological and social factors. Evolutionary psychology suggests that younger women can be more attuned to traits that signify strength and maturity, such as a beard. Meanwhile, as women move into later life stages, priorities can shift towards traits like approachability, emotional intelligence, and trustworthiness — characteristics that may be symbolically represented by a clean‑shaven look.
It's worth noting that personal taste doesn't fit neatly into any category, and countless women of all ages have strong and varied preferences when it comes to facial hair. The Final Take: Confidence Is What Truly Matters
While trends and studies can point to patterns, one fact remains universally true: a man's grooming choice is most attractive when it suits his features, style, and, above all, his confidence. Whether opting for rugged beards vs. sharp, clean‑shaven looks, the best choice is the one that allows a person to present themselves authentically.
In the end, beauty — and attractiveness — are deeply individual. What truly captures attention is how a person carries themselves, regardless of the style that suits their face.
topics: men's facial hair, Male Grooming, dating