Real Madrid Celebrates Victory in Style With New Louis Vuitton Official Partnership
The world of football has long intersected with fashion, but few partnerships underscore this synergy with the gravitas of the newly confirmed alliance between French luxury powerhouseLouis Vuittonand Spanish giantsReal Madrid. This multi-year deal sees Louis Vuitton becoming the official formal and travel wear supplier for Real Madrid's men's and women's football teams, as well as the men's basketball team, setting an unprecedented standard for high-end club outfitting.
This collaboration is far more than a mere branding exercise; it's a strategic alignment of two global titans that share foundational values: a relentless pursuit of excellence, a rich legacy, and a commitment to innovation. As Pietro Beccari, CEO of Louis Vuitton, aptly put it, 'Real Madrid stands for excellence and evolution… That energy fuels what we do at Louis Vuitton. This wardrobe was made to move with that same spirit – pieces that travel with purpose, strength and style.'
Designed by Men's Creative DirectorPharrell Williams, the exclusive wardrobe curated for Real Madrid is a testament to Louis Vuitton's renowned art of tailoring and a blend of sophisticated functionality. Players and staff will be outfitted in bespoke tailored suits, ready-to-wear garments, and accessories for official appearances and travel. Key elements include formal jackets and trousers adorned with subtle embossed VVN leather labels, LV Soft shoes, and elegant accessories like embroidered caps and palladium-buckled belts.
Perhaps most striking is the custom travel line, featuring iconic pieces like the Horizon 55 suitcase, Keepall bag, and Christopher backpack. These items are rendered in Louis Vuitton's signature Monogram canvas, meticulously detailed with Real Madrid's distinctive white-and-gold accents and 'RM' initials – crafted exclusively for the teams and not available for retail. This exclusivity underscores the premium nature of the partnership and offers a tantalizing glimpse for fans.
The visual campaign supporting the announcement is equally impactful, showcasing top players including Éder Militão, Dani Carvajal,Kylian Mbappé,Jude Bellingham, Vinicius Júnior, and Thibaut Courtois posing atop Louis Vuitton trunks outside the iconic Santiago-Bernabéu Stadium. This imagery powerfully conveys the fusion of sporting royalty and luxury craftsmanship.
This partnership extends Louis Vuitton's growing influence in elite sports, a heritage that includes crafting trophy trunks for prestigious competitions like the FIFA World Cup and the Ballon d'Or. As Emilio Butragueño, Real Madrid's Director of Institutional Relations noted, 'Both institutions transcend time and tradition. We aim not just to build a legacy but to inspire.' The Louis Vuitton x Real Madrid alliance is poised to do just that, dressing the world's most decorated club in unparalleled style, both on and off the pitch.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
San Francisco Chronicle
a minute ago
- San Francisco Chronicle
Behind 'Splitsville,' the year's funniest relationship comedy
There's only so much directing you can do when you send your lead actor, who is holding several bags of goldfish, in water, on a roller coaster with a 35 mm camera strapped to the front. You just have to trust. 'Splitsville' director and actor Michael Angelo Covino knew he could count on his friend and cowriter Kyle Marvin to deliver on the performance side for their slapstick comedy about messy relationships and messy people that opens in theaters Friday. The two also made the wildly funny friendship movie 'The Climb,' which they cowrote and co-starred in with Covino directing. 'He's like a modern-day Charlie Chaplin,' Covino said in a recent interview with The Associated Press. 'It's just all intuitive slapstick. He has it in his bones.' But there were a lot of other variables at play: Would they run out of light? Would it be as funny in execution as it was in theory? Would they regret fighting for the 35 mm camera? A lot was riding on the scene and reshoots were not in the cards. Independent films can't just go around shutting down amusement parks and mounting expensive film cameras on roller coasters whenever they want. 'It was sort of a powder keg moment on set,' Marvin said. The most stressful thing, however, was they wouldn't even know for sure that they got the shot for a few days. Something had malfunctioned with the camera, and they didn't have a digital recording. It was also the weekend, so they had to wait for the lab to process the film and send it back to them. 'I called the lab and I was like, 'Please, please don't (expletive) this up,' Covino said. How and why this brilliant, absurd sequence fits into their film, a comedy about open relationships, divorce and human mistakes, in which they star opposite Dakota Johnson and Adria Arjona, is probably better left for audiences to discover themselves. But it's the kind of comedy that Covino and Marvin specialize in. Leaning into unlikable characters The premise for 'Splitsville' arose from conversations with friends who just seemed a little too confident in their worldviews. 'Nothing is funnier than someone with a lot of confidence, because they're generally wrong in some way, shape or form,' Marvin said. 'One thing that we love is to put a character's feet on an inevitable journey and then just make it harder and harder for them.' 'Splitsville' starts with a big moment and continues escalating from there. The film begins with Arjona's character Ashley telling her husband Carey (Marvin) that she's unfaithful and wants a divorce. Distraught, he continues on to his married friends' house where he finds that Paul (Covino) and Julie (Johnson) are happily non monogamous — that is until Carey and Julie hook up. They had noticed in French and Italian films from the 70s, from the likes of Claude Sautet and Lina Wertmüller, the characters just state 'the thing,' like 'I'm in love with your fiance,' right out of the gates. 'There's a efficiency of story and character. It charges the film,' Covino said. 'We just gravitate toward movies where things happen and characters do crazy things.' This meant, in part, not being too worried about their characters being 'likable' or sending them on redemptive arcs that we might expect in a more mainstream romantic comedy. They're not out to punish the cheater. Nor are they out to make a hero out of the one who didn't. 'There's things not to like about all of them in some ways,' Covino said. 'But that's, to me, what makes them human. People do bad things, but if we can understand why there's something more there. There's humor to mine.' Adding the movie star element Unlike 'The Climb' which featured actors who weren't exactly household names, 'Splitsville' has recognizable stars in Johnson and Arjona. In the film, there are more than a few jokes made about the 'beauty gap' between the characters. They heard the same off camera too. 'There were a lot of notes about, 'How are we gonna get people to buy that these two guys are with these two women?'' Covino said with a laugh. 'We were like, 'Hey guys, we're right here. We are the guys.'' They consider themselves 'extremely lucky' that Johnson and Arjona wanted to make 'Splitsville.' Not only did they bring the characters to life in ways that they couldn't have imagined on the page, but their star quality adds something intangible as well. 'They hold the screen,' Covino said. 'Dakota can just sit there and when you fix the camera on her face, it's mesmerizing. When she's on screen, it takes a lot of the pressure off of the story and all the other things because she's so captivating. I think there's something really beautiful about that especially given what this story is trying to do with these two idiot guys who are orbiting around these women.' Not being afraid of dumb jokes Covino and Marvin didn't set out to tackle issues of relationships and marriage. If conversations emerge after the fact, that's gravy, but ultimately they have one goal: Make an entertaining film. Often times, that means not shying away from the dumb jokes. Their films are cinematic and they know all the auteurs to reference, but they're also silly and slapstick. They draw as much from Blake Edwards, Elaine May and Mike Nichols as they do from 'Dumb and Dumber' and 'Me, Myself & Irene.' In other words, they're making comedies for everyone, not just cinephiles. Occasionally they doubt themselves and worry that something is just too dumb to print. But then they remember the bit with the dog's name in 'The Jerk,' a movie they find both cinematic and one of the dumbest movies ever. 'It's a dumb joke, but there's brilliance in it,' Covino said. 'Independent film is so in flux. The more entertaining we can make these films, the like better chance all of this has.'
Black America Web
a minute ago
- Black America Web
Drake & Adin Ross To Pay For French Streamer's Funeral After His 'Absolutely Horrific' Death
Source: Carmen Mandato / Getty Drake and controversial streamer Adin Ross are linking up once again to give back. This time, they're offering to pay for the funeral costs for Jean Pormanove, a French streamer whose real name is Raphaël Graven. The 46-year-old was found dead on Monday, August 18, while he was in the middle of a 10-day stream. Once Ross found out, he took to social media with a vengeance and promised to aid Pormanove's family. 'This is horrible and disgusting. Whoever was apart of this deserves to face severe consequences,' Ross wrote. 'I just spoke with Drake. Drake and I will be covering the funeral costs, this won't bring his life back, it's the least we can do. Prayers go out to Jean's family.' Ross' tweet implied that Pormanove's death was due to wrongdoing, but French newspaper Le Parisien has shut down the rumor and will conduct an investigation. We care about your data. See our privacy policy. 'At this stage, there is nothing suspicious, interviews are underway, and an autopsy will be performed,' the prosecutor's office in Nice wrote in a statement to the outlet. Le Parisien also said that hours before his death, a video of a lifeless man resembling him made the rounds on social media. According to People , his brother asked people not to share the video. 'I ask you all to respect his memory and not share the video of his last breath in his sleep,' wrote Graven in a translated post to his Instagram Stories. 'My brother, my sidekick, my partner, six years side by side, without ever letting go, I love you, my brother, and we will miss you terribly.' Pormanove racked up over 500,000 subscribers across all his platforms, including TikTok, Instagram, Twitch, and Kick. He was known for his extreme pranks and sleep deprivation videos, where other streamers would concoct wild ideas to keep him awake, like oil being poured on him and shot at with a paintball gun. According to France's junior minister for AI and digital technology, Clara Chappaz, authorities are aware of the humiliating skits he did for content and wrote on X that 'The death of Jean Pormanove and the violence he suffered are absolutely horrific.' Streaming platform Kick also released a statement regarding his death. 'Our priority is to protect creators and ensure a safer environment on Kick,' the company wrote on X. 'All co-streamers who participated in this live broadcast have been banned pending the ongoing investigation.' See social media's reaction to the death in the streaming community below. Drake & Adin Ross To Pay For French Streamer's Funeral After His 'Absolutely Horrific' Death was originally published on
Business Upturn
7 minutes ago
- Business Upturn
PM Modi, France's Emmanuel Macron discuss peaceful resolution of Ukraine and West Asia conflicts
By Aditya Bhagchandani Published on August 21, 2025, 18:50 IST Prime Minister Narendra Modi on Thursday said he held a 'very good conversation' with French President Emmanuel Macron, focusing on efforts for a peaceful resolution to ongoing conflicts in Ukraine and West Asia. Modi highlighted that both leaders exchanged views on the global situation, particularly the importance of dialogue and diplomacy in addressing regional crises. He further reaffirmed India and France's commitment to deepen their long-standing strategic partnership across multiple fronts. 'Had a very good conversation with my friend President Macron. Exchanged views on efforts for peaceful resolution of conflicts in Ukraine and in West Asia. Reaffirmed our commitment to further strengthen the India-France strategic partnership,' Modi said. The discussion comes at a time when international focus remains on the Ukraine war and rising tensions in West Asia. India and France, both key players on the global stage, continue to emphasize the need for collaborative approaches to ensure stability and peace. Ahmedabad Plane Crash Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.
