Mandatory AI content labels mulled
KUALA LUMPUR: The government is considering whether to make it a requirement to label artificial intelligence-generated content as 'AI generated' under the Online Safety Act 2024, which is expected to come into force by year-end, says Datuk Fahmi Fadzil.
The Communications Minister said the move is crucial to address the misuse of AI, such as scams, defamation and identity impersonation, especially on social media platforms.
'We also believe platforms must be proactive in labelling AI-generated content,' Fahmi said at a press conference after attending the Institute of Public Relations Malaysia's (IPRM) programme YOU & AI: MEET@BANGSAR here yesterday, Bernama reported.
Also present were Communications Ministry deputy secretary-general (Strategic Communications and Creative Industry) Nik Kamaruzaman Nik Husin, Tun Abdul Razak Broadcasting and Information Institute (IPPTAR) director Roslan Ariffin and IPRM president Jaffri Amin.
Fahmi noted that several social media platforms have voluntarily started to label AI-generated content, adding that such initiatives could be expanded regionally through cooperation among Asean countries.
On concerns over the spread of fake videos and images generated by AI, Fahmi said there are currently no globally satisfactory regulatory guidelines in place.
However, he added that active discussions are ongoing at the United Nations (UN) and International Telecommunication Union (ITU).
'I recently attended the AI for Good Summit in Geneva, Switzerland. Indeed, at both the UN and ITU levels, there is ongoing debate over who should be responsible for AI regulation.
'Certainly, at the national level, Parliament and ministries such as the Digital Ministry must lead. But we also recognise that every ministry has a role in assessing and evaluating AI use within its scope,' he said.
Earlier in his speech, Fahmi stressed that AI cannot fully replace human roles.
He urged the younger generation, especially Generation Alpha, to understand the benefits, challenges and limitations of AI, given that they are growing up in a world increasingly shaped by it.
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