New wine shop opens in place of famous butchers in Oxfordshire
The 1,680 sq ft store, which the specialist wine retailer has taken on, is located on Thame's High Street and opens today (Friday, July 4).
Formerly Newitt's of Thame, the unit was a much-loved butcher famous in the local community and beyond for its award-winning pies and meats.
Retaining a number of the butcher's shop's features, the new Majestic store includes its black and white tiled flooring, wooden ceiling beams and tiled walls featuring original murals.
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Newitt's of Thame closed in 2023. (Image: Facebook)
The choice was made to honour the role the Newitt family played in the community for more than 50 years.
Majestic has invested in building an extension at the rear of the store to accommodate its full range of more than 1,200 high-quality wines, beers and spirits.
The store has a dedicated area for 65 Fine Wines and stocks low and no alcohol alternatives, soft drinks and a newly extended range of premium snacks including crisps, olives and beersticks.
Majestic CEO John Colley said: 'Thame is a location we've been targeting for some time as part of our expansion plans, so we are delighted to be bringing our award-winning wines and expertise to the town.
"We know there are hundreds of discerning wine lovers in the local community – many of whom already shop with us in Oxford, Aylesbury or online – and our new store will make it even easier for them to discover new wines, beers and spirits they will love.'
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Experienced and highly qualified expert colleagues will host free wine tastings seven days a week at the new Thame store.
Customers will have the opportunity to try a selection of wines before they buy at the in-store Tasting Counter, and get expert advice from the Majestic team, all of whom are trained through the Wine and Spirit Education Trust (WSET).
Shoppers can also benefit from Majestic's unparalleled range of complementary services, including free glass hire, bespoke wedding tastings, and the retailer's unique 'No Quibble Guarantee', which allows customers to return any wines they don't like in exchange for a bottle of equivalent value.
Online shoppers can order from Majestic's full range through its e-commerce website for free next-day delivery via the store's own dedicated van.
Customers making their purchases online can also use Majestic's highly popular 'Shop Local' proposition, which allows users to order from the stock available at the Thame store, in real-time, for click and collect within as little as four hours.
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