Moss reopens three-floor Oxford St West store, Bullring to open Saturday
With its comes a new look, creating a 'fresh, contemporary take on the brand's tailoring heritage'.
The 5,038 sq ft store, which spans three floors, showcases an 'innovative retail concept that combines modern design with timeless elegance'.
Moss said this latest investment 'is about making a great store even better… a confident step forward that reflects the brand's commitment to elevated, experience-led retail'.
The retailer also said the Oxford Street store 'sets the tone for what's to come', with new destination stores opening in Birmingham's Bullring on Saturday (31 May) and Manchester's Trafford Centre this summer.
'For Moss, it's not just about expanding - it's about raising the bar', it added.
The new flagship showcases the brand's latest collection within a sleek design that is stripped back 'to show off the product in a simplified way'.
Part of the change is the brand's recent name change - dropping 'Bros' from its moniker to just Moss, 'reflect[ing] the modern, more diverse, digital, omni-channel retailer'.
Running the store's 'next-gen experience' is Peter Akinnola, a long-standing retail expert and the store's manager with his team presenting the brand's premium Italian-made tailoring, relaxed suiting, and elevated casualwear "to create a modern, functional wardrobe'.
The store also offers a range of services crossing ready-to-wear, hire and custom-made, together with appointments with style experts.
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