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China's automakers bring tech edge to Australia's small but brutal market

China's automakers bring tech edge to Australia's small but brutal market

Nikkei Asia3 days ago
THE GLEN, Australia -- As Chinese automakers fight a bruising price war at home, they are also waging a battle for the overcrowded Australian market. And like in any conflict, it helps to capture high ground.
In May, Hebei-headquartered GWM, formerly known as Great Wall Motor, brought three of its latest models to the Springs 4X4 Adventure Park in southeast Queensland. Owner and professional off-road driver Lucas Bree classifies the courses at the 1,700-acre (688-hectare) park as ranging "from easy to stupid."
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