Proud Justin Bieber reacts as wife Hailey's skincare brand hits $1 billion valuation
Model Hailey Bieber, on Wednesday, revealed that her skincare brand, Rhode, has been acquired by e.l.f. Beauty in a deal worth $1 billion. Justin Bieber showed his support for his wife as she marked a major achievement in her beauty empire.Announcing the milestone on Instagram, the 28-year-old entrepreneur looked back on the brand's beginnings in 2022 and shared her aspirations for its future. 'When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,(sic)" she wrote.advertisement'So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of Rhode (sic)," she added, calling e.l.f. a 'like-minded disruptor" that aligns with her drive for innovation and bold ideas. Hailey will now serve as Chief Creative Officer and Head of Innovation at Rhode, while also taking on a role as strategic advisor to e.l.f. Beauty.
She expressed gratitude to her team and the Rhode community who have always supported her, adding, 'This next chapter is going to be even more incredible together! As I've said, this is only the beginning (sic)."Take a look at Justin's post:
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Justin Bieber reposted Hailey's announcement on his Instagram Story, showing his support in a heartfelt way. He shared a carousel of screenshots from her original post without any added captions. His quiet gesture didn't go unnoticed; Hailey responded in the comments with a sweet emoji.Hailey Bieber recently reflected on the billion-dollar acquisition of her skincare brand, Rhode, in an interview with Allure, admitting the timing came as a surprise. 'When you are launching a brand, you are just so focused on what is right in front of you at the time. I could have never anticipated that it would happen at this exact time," she shared.Speaking about her decision to partner with e.l.f. Beauty, she emphasised that vibes matter, highlighting the importance of aligning with a brand that shares her creative vision and values.Trending Reel
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