UAE Business Leaders Show Strong Trust in AI Adoption
Business leaders and executives across the UAE are demonstrating unprecedented trust in artificial intelligence (AI) adoption. A new study by Endava, a leading next-generation technology services provider, revealed that a majority of UAE decision-makers support AI-led decision-making in the workplace.
The study found that 79% of UAE business leaders trust AI to make high-stakes decisions. These include tasks like salary allocations, hiring, and redundancy planning. Additionally, 80% of respondents are comfortable with AI overseeing critical health and safety functions.
Endava reported that confidence in AI extends to personal matters as well. Four in five individuals said they would trust fully automated AI systems to guide their careers. This includes advising on promotions, salary growth, and even personal finances such as investments and retirement planning.
The findings come as the UAE continues to establish itself as a global leader in AI adoption. The country has announced multi-billion-dollar investments in AI infrastructure and innovation. Almost half (46%) of the survey respondents believe the UAE is ahead of other nations in AI usage, ranking the Middle East third globally after the US and China.
David Boast, General Manager – UAE & KSA at Endava, stated that trust is key to AI strategy success. He added that the UAE's youthful, tech-savvy population and digital-first approach are helping organisations innovate with confidence.
Boast emphasized the positive outlook on AI's role in employment. Nearly 75% of decision-makers said their companies have created or plan to create roles like 'Head of AI'. The same percentage believe that AI will boost job satisfaction.
Further results showed: 71% believe AI has already improved company profitability.
Over 50% said lack of AI adoption could lead to loss of market share in two years.
About 30% of companies plan to increase AI investment in 2025. However, only 25% of leaders feel their infrastructure is fully ready for enterprise-level AI.
Boast called for balanced and strategic implementation. He advised companies to modernize core systems, use AI responsibly, and align tools with human potential. Endava expressed pride in supporting the region's efforts to realize meaningful AI use cases.
The study highlights the UAE's readiness for AI adoption, backed by strong public trust and government vision.
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