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Sony ULT Power Sound series launched in India: Specs, price, and other details

Sony ULT Power Sound series launched in India: Specs, price, and other details

India Today4 days ago
Sony has launched its second-generation ULT Power Sound line-up. The new range includes ULT Tower 9, ULT Tower 9AC, ULT Field 5, ULT Field 3 and the ULTMIC1 wireless dual microphone. According to the brand, the new edition of the ULT devices is designed to deliver deep, powerful bass through the signature ULT button and multiple sound modes, offering an immersive audio experience for music lovers and partygoers alike.advertisementLet's take a detailed look at the price, availability, and what the new generation of the ULT series brings to the table.Sony ULT Power Sound series price and availabilitySony has launched the new ULT Tower 9 at Rs 84,990 in India, while the ULT Tower 9AC is priced at Rs 69,990. Both models are available for purchase from today, August 12, 2025.
The ULT Field 5 is priced at Rs 24,990 and comes in off White and Black colour options. The ULT Field 3 is priced at Rs 17,990 and is available in Forest Grey, Off White, and Black. The ULTMIC1 is priced at Rs 14,990 and comes in Black. Both the Field models and the microphone are also now on sale.As part of the launch offer, Sony is giving away its Wireless MIC, worth Rs 19,990, free with the purchase of ULT Tower 9 or ULT Tower 9AC.You can buy the new ULT series through Sony retail stores, the ShopAtSC online portal, select electronics outlets, and major e-commerce platforms in India.Sony ULT Tower 9 and Tower 9AC featuresSony has introduced the new ULT Tower 9 and ULT Tower 9AC for users looking for big speakers that deliver high-volume, immersive audio for home entertainment and parties.Both speakers feature ULT Power Sound with two bass modes: ULT1 and ULT2, along with 360 Party Sound and 360 Party Light. Both models support karaoke via a microphone input, allow guitar connectivity, and offer a TV Sound Booster function.As for battery life, the ULT Tower 9 offers up to 25 hours of playback and quick charging. The ULT Tower 9AC, meanwhile, delivers the same features but in a plug-and-play format.Additionally, the ULT Tower 9 series features a water-resistant top panel, a built-in handle and wheels for portability, a built-in power bank for charging devices, and Sound Field Optimisation, which adjusts audio according to the surrounding environment. Both models also support Party Connect, allowing connection of up to 100 compatible speakers.Sony ULT Field 5 featuresThe ULT Field 5 is a portable Bluetooth speaker designed for outdoor use. It features ULT Power Sound for deep bass output and has an IP67 rating, making it water, dust, shock, and even saltwater-resistant. The speaker offers up to 25 hours of battery life, comes with a multi-way carrying strap, and includes a 10-band custom equaliser for personalised sound settings.advertisementThe ULT Field 5 also supports Multi-Device Connection for easy switching between two devices and features Sound Field Optimisation for clear playback in noisy environments. Like the Tower models, it supports Party Connect for linking multiple speakers and can be controlled via Sony's Sound Connect app.Sony ULT Field 3 featuresThe ULT Field 3 offers a similar feature set to the ULT Field 5 but in a smaller size. According to Sony, the ULT Field 3 delivers punchy bass with ULT Power Sound, offers up to 24 hours of battery life, and is also IP67 rated for water and dust resistance. The speaker includes a multi-way strap, a custom equaliser, Multi-Device Connection, Sound Field Optimisation, and Party Connect support, along with compatibility with Sony's Sound Connect app.Sony ULTMIC1 featuresA new addition to the ULT line-up this year is the ULTMIC1 wireless microphone. The Mic is designed for use with ULT party speakers. According to the company, the Mic offers clear vocals with minimal background noise. It includes a Duet Assist feature that automatically balances volume when two microphones are used simultaneously. The microphone offers up to 20 hours of usage, supports USB charging, and features quick charging that provides 120 minutes of use from just a 10-minute charge. It can be connected with the compatible speakers through a plug-and-play dongle.- Ends
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Business of films: Why Aamir Khan took Sitaare Zameen Par to YouTube
Business of films: Why Aamir Khan took Sitaare Zameen Par to YouTube

Indian Express

time44 minutes ago

  • Indian Express

Business of films: Why Aamir Khan took Sitaare Zameen Par to YouTube

Actor-filmmaker Aamir Khan this month released his Sitaare Zameen Par on the Google-owned video-sharing platform YouTube, rather than an over-the-top (OTT) platform such as Netflix or Amazon Prime Video, after the film had completed its theatrical run. The film, in the genre of comedy-drama known as 'dramedy', earned Rs 216 crore at the box office worldwide. Since August 1, it has been available for rent on YouTube for Rs 100 (and for half that price from August 15-17). What is the business logic for Aamir Khan's decision? Theatre owners were upset: multiplex giant PVR INOX said Sircar had 'vitiated the atmosphere of mutual partnership' between theatres and filmmakers. But amid the Covid-19 lockdown, direct-to-OTT was a fait accompli of sorts. Prime announced plans for six more digital-only premieres of Malayalam, Tamil, and Kannada films. In 2021, more than 100 films had opted for direct-to-OTT releases. But this Covid-era momentum faded quickly. In 2024, only 60 films were released directly on digital platforms — a more-than-42% decline compared to 2022, according to a report by the trade association FICCI and multinational accounting firm EY published this year. Direct-to-OTT films have not done particularly well either. Between January and June this year, 30 films in multiple languages were released on OTT platforms, of which only five ranked among the 50 most-watched streaming originals, Ormax Media, a Mumbai-based research firm, reported. The number of films being released in theatres first and subsequently on OTT has steadily increased — doubling from 217 in 2022 to 440 in 2024, according to FICCI-EY reports of 2024 and 2025. Filmmakers are confronted with two broad realities: 🔴 Footfall in theatres has recovered from pandemic-driven lows, but has been declining generally — having fallen from 994 million in 2022 to 857 million in 2024, according to the 2025 FICCI-EY report. This has been attributed to the narrowing theatre-to-OTT window: the availability of films on OTT platforms soon after their theatrical release is believed to depress theatre footfall. But this allows the OTT platforms to benefit from the theatre-marketing buzz. 🔴 The FICCI-EY report noted that 'cost pressures' led to subdued digital releases in 2024. With OTT platforms now focused on profitability, 'tentpole' films — big-budget productions that are expected to perform well — and small-budget ones were in demand, but mid-sized films had few takers. In some cases, it was 'understood that theatrical performance was required to market the film for OTT platforms as well', the FICCI-EY report said. Aamir's decision to go to YouTube effectively adds another distribution channel for films. 'We need a 'pay-per-view' (PPV) window between theatrical and OTT, and that's what I am pushing to create,' he told Matthew Beloni on the podcast The Town. In the PPV model, viewers essentially pay only for what they want to watch, not for a subscription. 'Once the theatrical run is exhausted, that's when I want to come on pay-per-view, and that's a window [for the theatrical run] that can be flexible. It should certainly not be below six weeks. And then, you should give pay-per-view a good three months, and then the film can come on OTT. That's the ideal window,' Aamir said. According to Aamir, the 'bulk of India does not subscribe to OTT platforms', and YouTube potentially has greater reach, including globally. He also suggested that YouTube could offer a more favourable deal than the traditional 50-50 split between the production house and theatres, and that the PPV model could open a path for younger filmmakers and smaller-budget films that do not get distribution in theatres. In 2024, only 30% of all films were released on OTTs (including digital-first and theatre-first), according to the FICCI-EY report. As such, there are a large number of unsold films that could find audiences on AVOD (advertising-based video-on-demand) and TVOD (transactional video-on-demand) platforms such as YouTube. AVOD allows free access to videos, but with advertisements. TVOD, which is the same as PPV, allows viewers to pay a one-time rent for a specific piece of content. The FICCI-EY report points out that TVOD releases (parallel to or shortly after theatre runs) would get audiences in regions with limited theatre access. Also, a Rs 100 rent fee is less than the average ticket price of Rs 139 (in 2024). Several factors work in favour of YouTube as the platform of choice for filmmakers. 🔴 YouTube accounted for 92% of all online video consumption in 2024; 🔴 It has the highest penetration in India among social media platforms, according to a 2024 report by Comscore, a media analytics company; 🔴 It is popular across generations — 91% of Gen Z and more than 80% of millennials and Gen X were on YouTube; 🔴 While the majority of YouTube consumption is on mobile phones, it also has an expanding CTV (connected TV) base: between March 2023 and March 2024, it was the most-watched streaming service on Indian CTV. There is not much publicly available data on YouTube's TVOD offerings. In 2024, TVOD revenues were more than Rs 13 billion in India, lagging behind SVOD (subscription video on demand) revenue from services like Netflix or JioHotstar, which charge an annual or monthly subscription fee for access to a large volume of content. According to a report by accounting firm PwC, SVOD accounted for 75% of OTT revenue in India in 2023, while TVOD and AVOD accounted for 5% and 20% respectively. However, the FICCI-EY report said TVOD is expected to scale amid rising OTT subscription costs and CTV penetration. Smaller OTT platforms may opt for TVOD models, with films that were previously unsold, and more major players may start offering a mix of SVOD and TVOD, following in the footsteps of Prime and Apple TV.

‘Coolie' box office collections day 3: Rajinikanth's film strikes gold; storms past Rs 118.5
‘Coolie' box office collections day 3: Rajinikanth's film strikes gold; storms past Rs 118.5

Time of India

timean hour ago

  • Time of India

‘Coolie' box office collections day 3: Rajinikanth's film strikes gold; storms past Rs 118.5

(Picture Courtesy: Facebook) Superstar Rajinikanth has once again reminded the world why he's called the 'Thalaivar' of Indian cinema. His latest outing, 'Coolie', directed by Lokesh Kanagaraj, has stormed through the box office, crossing a staggering Rs 118.5 crore net in just three days across India, as reported by the Sacnilk website. The film also features an all-star ensemble, including Akkineni Nagarjuna, Shruti Haasan, Upendra, Sathyaraj, Soubin Shahir, and Aamir Khan in a pivotal role. Reportedly, day 1 saw a thundering start with Rs 65 crore. It was dominated by Tamil collections at Rs 44.5 crore which was followed by Telugu at Rs 15.5 crore, Hindi at Rs 4.5 crore, and Kannada at Rs 50 lakh. While Day 2 saw a slight dip to Rs 53.5 crore, the momentum remained strong. By the end of Day 3, Coolie had already crossed the coveted Rs 100 crore mark. Now the total collections in 3 days stand at Rs 118.5 crore. From theatres to trending — the 'Coolie' mania Across India, theatres have been running houseful shows, with fans celebrating Coolie screenings like festivals. With Sunday and the extended Independence Day weekend still contributing to its earnings, 'Coolie' could comfortably breach the Rs 150 crore mark within its first week. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like American Investor Warren Buffett Recommends: 5 Books For Turning Your Life Around Blinkist: Warren Buffett's Reading List Undo Hrithik calls Rajinikanth his 'first teacher' ahead of 'War 2' vs 'Coolie' clash ETimes gave the film a rating of 3 stars out of 5 and an excerpt from our official review reads, "While the first half could have been tighter, the second half more than compensates, making Coolie a high-energy, nostalgic, and entertaining ride for fans. Coolie emerges as one of Rajinikanth's most electrifying outings in recent years, surpassing his previous films in sheer energy and style. It caters not just to die-hard fans but also to casual viewers, balancing nostalgia with interesting storytelling. The cameos, in particular, outshine Lokesh's previous outings, delivering memorable performances that enhance the story without ever feeling forced." DISCLAIMER: The box office numbers in this article are compiled from our proprietary sources and diverse public data. While we strive for accuracy, all figures are approximate unless explicitly mentioned, offering a fair representation of the project's box office performance. We are open to feedback and suggestions on toientertainment@ . "Get the latest news updates on Times of India, including reviews of the movie Coolie and War 2 ."

War 2 Box Office Day 2: Hrithik Roshan-Jr NTR Film Crosses Rs 100 Crore Mark
War 2 Box Office Day 2: Hrithik Roshan-Jr NTR Film Crosses Rs 100 Crore Mark

News18

timean hour ago

  • News18

War 2 Box Office Day 2: Hrithik Roshan-Jr NTR Film Crosses Rs 100 Crore Mark

Last Updated: Hrithik Roshan and Jr NTR's War 2 crosses Rs 100 crore in two days, beating Rajinikanth's Coolie on day 2 with Rs 55.79 crore earnings. War 2 Box Office Day 2: After a decent start on day 1, Ayan Mukerji's War 2 showed solid growth on its second day at the box office, benefiting from the Independence Day holiday. Starring Hrithik Roshan and Jr NTR, the big-budget action entertainer added Rs 55.79 crore on Friday, August 15, taking its India net total to Rs 107.29 crore in just two days. The film's recovery has silenced early doubts after trade analysts criticized its 'subpar" opening of Rs 52.25 crore. With strong audience pull, War 2 now finds itself competing head-to-head with Rajinikanth's Coolie, which stands at Rs 109.8 crore after two days. War 2 Box Office Collection Day 2 On its first day, War 2 collected Rs 29 crore in Hindi and Rs 23.25 crore in Telugu, totaling Rs 52.25 crore. While this would normally be celebrated, expectations were sky-high considering the star power of Hrithik Roshan and Jr NTR. Many felt the film should have touched Rs 75 crore or even Rs 100 crore on opening day, surpassing the Rs 53 crore debut of War (2019). However, War 2 managed an impressive rebound on day 2, adding Rs 55.79 crore. Crucially, it outperformed Coolie on the same day, which earned Rs 44.8 crore. This shift places War 2 firmly back in the race and makes the coming weekend crucial for both blockbusters. About War 2 and the YRF Spy Universe Directed by Ayan Mukerji, War 2 is a pivotal entry in Yash Raj Films' expanding Spy Universe, which already includes Tiger films and Pathaan. The post-credits sequence teases the introduction of Bobby Deol in Alpha, the next chapter of the franchise starring Alia Bhatt and Sharvari. Apart from Hrithik Roshan and Jr NTR, War 2 features Kiara Advani and Ashutosh Rana in key roles. With a reported budget of over Rs 300 crore, the film will need sustained collections to secure box office success. Despite mixed reviews, the star power of its lead actors and Spyverse branding are driving audiences to theatres. If War 2 maintains momentum over the weekend, it could emerge as one of the biggest films of the year. view comments First Published: August 16, 2025, 05:20 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

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