Gant unveils revamped Regent Street store
Gant has reopened its Regent Street, London, flagship store, 'marking an exciting new chapter" for the American-turned-Swedish sportswear brand.
The refurbishment of the 6,300 sq m space 'represents a key milestone in the brand's global retail investments in the UK and worldwide', the company said.
And according to its CEO Patrik Söderström, the flagship reopening 'kicks off a global initiative to elevate our retail experience.'
Set over two floors featuring both menswear and womenswear, it showcases a 'refined version of the brand's cutting-edge new retail concept' and reflects the brand's 'rich heritage and future vision'.
A 'masterpiece of design', it serves as 'both a brand statement and a commercial powerhouse' in a layout that integrates a range of elevated features, including a dedicated space for premium clientele, 'creating an exclusive environment for personalised service'.
The store also includes standalone areas for both shoes and shirts, the latter with a key presentation on the entrance floor, 'cementing Gant's legacy as a shirtmaker since 1949'.
The store's interior details reflect a sophisticated colour palette of earthy brown and matte green tones, complemented by brass accents.
The design also takes inspiration from the timeless charm of libraries, seamlessly blending rich walnut and honey-stained oak fixtures while combining elements of contemporary and classic design that evoke the spirit of American collegiate style.
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