Starboard Luxury Debuts Dedicated Retail Spaces for Cartier, IWC Schaffhausen, and Piaget on The Ritz-Carlton Yacht Collection's Newest Superyacht, Luminara
'Starboard Luxury is honored to bring together four of the world's most renowned luxury brands—Cartier, IWC Schaffhausen, Piaget, and The Ritz-Carlton Yacht Collection,' said Stacy Shaw, Senior Vice President, Luxury & Resorts, Starboard Group. 'This collaboration marks another expansion of our incredible partnership with The Ritz-Carlton Yacht Collection as we continue to create unparalleled luxury shopping experiences at sea.'
Aboard Luminara, guests can browse thoughtfully curated collections of Swiss timepieces from Cartier and IWC, including selected IWC models that have never before been offered at sea, as well as a distinguished selection of fine jewelry and Swiss watches from Piaget. Starboard Luxury has also created an array of bespoke experiences to highlight the respective brands' exceptional craftsmanship and timeless elegance. During each voyage, guests may learn about the history, heritage, and unique product offerings of each of the three brands, and enjoy personalized services such as private viewings, in-suite appointments, and private shopping sessions with expert brand ambassadors.
'Welcoming Cartier, IWC, and Piaget aboard Luminara reflects our ongoing commitment to creating exceptional, meaningful experiences at sea,' said Ernesto Fara, President, The Ritz-Carlton Yacht Collection. 'Through our continued collaboration with Starboard Luxury, we're able to bring guests closer to some of the world's most respected luxury maisons — names that share our dedication to quality, craftsmanship, and heritage.'
Starboard Luxury has also assembled an exclusive assortment of luxury and artisanal products, ranging from often-overlooked essentials to celebratory indulgences and versatile items for the voyage and beyond. The Boutiques aboard Luminara feature collections recognized for their quality and design, thoughtfully suited to The Ritz-Carlton Yacht Collection's relaxed yachting atmosphere and distinct clientele. Travelers will discover designer fine jewelry, resortwear, cashmere knits, personal and home accessories, vintage luxury handbags and accessories, and unexpected gifts, many inspired by the incredible destinations the yacht will visit across the Mediterranean, Asia-Pacific, and Alaska.
Fine jewelry selections include diamond, sapphire, and 18K gold designs from Greek designer Ileana Makri, Italian-crafted gold statement pieces from French designer Lauren Rubinski, and a special collection from Sydney Evan that includes a first-at-sea debut of the brand's fine jewelry collection for men. Luminara also features limited-edition jewelry from 64Facets, unique pieces from Nakard crafted with high-quality gemstones and precious metals, and handcrafted selections from Moritz Glik, including items created with the designer's distinctive Kaleidoscope Shaker™ technique.
Featured accessories include one-of-a-kind vintage Hermès Birkin and Kelly bags, originally created as custom orders for top collectors, and sustainable, cruelty-free Stella McCartney handbags made with innovative leather alternatives. Guests may also browse handmade, limited-edition embroidered clutches from Olympia Le-Tan and statement jewelry from Oscar de la Renta.
The introduction of Luminara also presents an exclusive collection of co-branded Lululemon and The Ritz-Carlton Yacht Collection apparel for men and women, never before offered at sea. Additional offerings featuring The Ritz-Carlton Yacht Collection's elegant logo include luxury travel apparel from Anatomie and Peter Millar, as well as lovable plush lions from Jellycat.
Guests can also discover an exquisite assortment of women's resortwear from brands known for their sophisticated global appeal, such as Italy's Max Mara and Forte Forte, alongside vibrant designs from Milan-based La DoubleJ. Luminara showcases a unique selection from Colombia-born luxury womenswear designer Johanna Ortiz, as well as men's vacation and swim apparel from Britain's Orlebar Brown.
Luminara, the third superyacht in The Ritz-Carlton Yacht Collection, debuted on July 3, 2025. The yacht will sail the Mediterranean on its inaugural voyages in 2025 before expanding to itineraries in the Asia-Pacific region later this year and Alaska in summer 2026.
ABOUT STARBOARD LUXURY
Starboard Luxury partners with the most admired and desired luxury vacation brands on land and at sea to introduce retail concepts, products, and experiences exclusively designed for sophisticated travelers on holiday. Highly curated assortments and bespoke experiences are tailored to each partner's brand DNA and guest profile to fully integrate shopping into the vacation in an authentic and natural way. Starboard Luxury travels to more than 1,000 ports of call with our cruise partners in the ocean, yacht, and expedition segments of luxury cruising, featuring exclusive and unique goods and experiences that are highly focused on local artisans and the destinations visited.
Starboard Luxury proudly collaborates with Azamara Cruises, Crystal Cruises, Mitsui Ocean Cruises, The Ritz-Carlton Yacht Collection, Scenic Luxury Cruises & Tours & Silversea Cruises. A division of Starboard Group, Starboard Luxury is the only standalone division within vacation retail dedicated to the unique needs of the luxury segment.
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