Jordan's Market is Limited – Startups Need Support to Expand Internationally - Jordan News

Jordan News

06-08-2025

The CEO of the Information and Communications Technology Association of Jordan (intaj), Eng. Nidal Bitar, stated that Jordan enjoys a growing entrepreneurial environment that has seen significant development in recent years, especially with increased entrepreneurial activity in universities and youth centers. اضافة اعلان Bitar emphasized that these indicators reflect a positive trend toward fostering a culture of innovation and establishing youth-led startups. However, he noted that this momentum still requires sustainable structural and financial support to fully realize its potential on the ground. His remarks came during a panel discussion held on the sidelines of the 'Jordan Innovation Village' conference and exhibition, which was organized in parallel with the 'Jordan Build' exhibition. During his intervention, Bitar spoke about the available opportunities for startups in Jordan and the challenges they face in scaling and expanding. He pointed out that the Jordanian local market is naturally small and has limited purchasing power, making it essential for startups to consider external markets as part of their business model from the outset. He added, 'It is a mistake for startups to focus solely on the local market. Instead, they should design their solutions and products to meet the needs of regional or global markets, which requires strategic planning and comprehensive support.' Bitar stressed the importance of embedding international expansion as a core part of the entrepreneurial mindset from the early stages of establishing a startup. Given the nature of technology and innovation, access to new markets can be achieved quickly—if the right funding, mentorship, and partnerships are available. He acknowledged the presence of promising initiatives and platforms to support startups, but pointed out that these efforts remain scattered and limited in impact. Startups, he explained, often struggle with limited financial resources and cannot afford to participate in international trade shows or join business delegations that could open doors to export opportunities and international partnerships. 'Without organized and effective government support,' he said, 'these companies cannot achieve sustainable growth. This is not just about funding—it requires a holistic ecosystem that includes policy, legislation, economic diplomacy, and investment promotion.' Bitar called on the government and relevant stakeholders to develop institutional mechanisms to support the global expansion of Jordanian entrepreneurship—whether through dedicated support funds, credit facilities, or international incubation programs.
He also stressed the importance of regularly and strategically including startups in official delegations and international exhibitions, viewing this as a key factor in building networks and marketing Jordanian innovations abroad.