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e.l.f. cosmetics acquires Hailey Bieber's rhode beauty brand for $1 billion

e.l.f. cosmetics acquires Hailey Bieber's rhode beauty brand for $1 billion

Washington Post3 days ago

NEW YORK — e.l.f. Beauty has acquired Hailey Bieber's rhode skincare brand in a $1 billion deal, the companies said.
Bieber's rhode had $212 million in net sales in the 12 months that ended March 31. The company's products are only available online, but by the end of this year it plans to begin an in-store partnership with Sephora in North America and the U.K.

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