GM Middle East brings industry's broadest range of EVs and first manufacturer to conduct road-mapping for true hands-free driving with Super Cruise

Al Bawaba

26-05-2025

Marking a pivotal year in its transformation, General Motors (GM) Middle East is charging ahead toward the future of mobility as it brings to the region the widest range of electric vehicles and activates its personal autonomous future across various propulsions with GM's award-winning advanced driver assistance system (ADAS), Super Cruise enabled by OnStar*, spanning Chevrolet, GMC and Cadillac.
From attainable stylish utility models, capable off-roaders to bespoke ultra-luxury coupes, GM is committed to offering an EV for every wallet and redefining what customers can expect from their vehicles today and into the future. The diverse lineup offers industry-leading driving range and is powered by advanced software and connectivity through OnStar. GM will also introduce Super Cruise to the region, paving the way towards autonomous driving, and available across the majority of GM's EV and internal combustion engines (ICE) portfolio.
With customers at the center of its strategy and recognizing that EV adoption and connectivity will vary across markets, GM's portfolio will be a mix of electric vehicles alongside its internal combustion engine (ICE) vehicles to ensure greater flexibility to meet diverse customer preferences. The key additions to GM's EV portfolio include the Chevrolet Spark EUV, Chevrolet Equinox EV, Cadillac's first compact SUV electric vehicle in the region OPTIQ, which will be followed by LYRIQ, VISTIQ, ESCALADE IQ and ESCALADE IQL. With the youthful and fun Chevrolet Spark EUV being the entry-level EV to GM's vast lineup, the manufacturer is also offering several mid-range options, such as the Chevrolet Equinox EV to drive mass adoption.
Moreover, many of GM's next-gen EVs will be equipped with a turnkey home solution charging unit and intelligent battery technology that gives customers real-time data through their vehicle mobile apps Once activated this includes EV target charge level, stop-charge commands, and a smarter, more intuitive location experience to find electric charging stations seamlessly.
Through a smart mobility lens, GM is introducing the first true hands-free driving technology for the highway - Super Cruise, a foundational technology for GM's personal autonomous future, in the Gulf Cooperation Council (GCC), powered by OnStar. OnStar is GM's pioneering in-vehicle connectivity technology and is offered across gas-powered and all-electric vehicles in connected markets. Connectivity is essential for Super Cruise, ensuring that drivers have access to real-time communication and assistance that enable the safest hands-free driving experience ever. Super Cruise is also the first and only hands-free ADAS to offer hands-free trailering, a common practice across the Gulf by many adventurous customers.
Super Cruise requires a combination of cameras, radars, GPS and high-definition LiDAR maps to keep the vehicle centered in the lane while providing a hands-free driving experience. Therefore, GM is the first to obtain the licenses required to commence digital LiDAR mapping across the region to ready Middle Eastern roads for GM's 2026 range of models equipped with Super Cruise.
Jack Uppal, President and Managing Director, GM Africa and Middle East said: 'This year, we are delivering on our promise and vision of Zero Crashes, Zero Emissions, Zero Congestion with software at the heart of our future. We're accelerating our electric vehicle rollout with new models arriving at an impressive pace empowered by innovative battery platforms that enable an unparalleled customer experience when coupled with connected services. This is our goal toward zero tailpipe emissions as well as zero crashes as we bring technologies that reduce human error, thereby, preventing road accidents. Together, with our industry-first true hands-free Super Cruise technology, we are envisioning a future where our roads and vehicles are much safer, and cities are less congested to give customers back precious time. In the meantime, our ICE and electric vehicles will coexist, because our customers will ultimately define the pace of the transition. Now more than ever, we are committed to building and bringing world-class products our customers love, honoring our 99 years legacy in this region.'
Luis De La Cruz, Managing Director of OnStar and Digital Services, GM Africa & Middle East, added, 'With the introduction of Super Cruise, we are marking a significant step toward personally autonomous vehicle (PAV) driving. General Motors is working closely with governments and regulatory frameworks to bring these enhanced safety features to support a future with Zero Crashes and Zero Congestion. GM has already completed Super Cruise mapping in Kuwait, Oman and Bahrain, and is actively expanding this technology across additional connected countries, further strengthening GM's portfolio in the Middle East.'
As part of its ongoing commitment to educate the community on what the future of mobility will look like, GM Africa and Middle East is launching the #ZeroLimits campaign, a bold regional initiative that engages and empowers the public with knowledge, while reinforcing GM's commitment to an accessible, inspiring future of mobility. Featuring expert insights, local voices, and real-world tools, the campaign fosters meaningful dialogue and connects innovation to everyday life.
Vehicles are just one part of the equation. Infrastructure development is a critical pillar in the Middle East's transition to sustainable transportation. GM is actively collaborating with governments and industry stakeholders to advance national electrification and smart mobility goals. Through turnkey charging solutions, GM will accelerate EV adoption across the region, while also shaping regulatory frameworks and policies that foster innovation.