Animotion Media and TODA launch ‘The Fixies: Tech It Easy'
Animotion Media Group, a producer and distributor of children's animated content, has partnered with the Theatre of Digital Arts (TODA) to unveil The Fixies: Tech It Easy — the first immersive children's show hosted at TODA since its grand reopening in April 2025.
Premiering on May 3 and running throughout the month, the show brings the animated characters Simka and Nolik to life in an interactive, tech-driven experience designed to entertain and educate. Leveraging TODA's state-of-the-art, projection-based venue, the production blends storytelling, science and digital visuals to introduce young audiences to the fascinating world of modern technology.
The Fixies: Tech It Easy transforms familiar everyday objects into epic adventures, sparking curiosity in children as they explore how gadgets work — from smartphones to smart homes. The experience kicks off with a lively Meet & Greet where children can interact with their favourite Fixies characters, followed by a 30-minute screening inside TODA's immersive digital theatre. The screening is packed with laughter, exploration, and Fixie-style problem-solving, enhanced by the venue's 360-degree projection technology.
After the show, young visitors will head to the creative corner, where they'll animate their own characters, engage in hands-on activities, and leave with Fixies-themed souvenirs — a take-home reminder of their digital adventure.
Julia Nikolaeva, General Manager at Animotion Media, said: 'TODA is the perfect place to showcase The Fixies. The show itself is highly interactive by nature, and TODA's cutting-edge technology beautifully complements the storytelling, creating an incredible world kids can truly step into. We're thrilled to partner with TODA to bring a new kind of educational entertainment experience — one that not only inspires kids to learn about technology but also builds lasting engagement and a strong fan community.'
Anna Magritskaya, Managing Director of TODA, added: 'We are proud to host The Fixies: Tech It Easy at TODA. Our goal has always been to create memorable, meaningful experiences where entertainment and learning go hand-in-hand. Through this collaboration, children will experience technology in a whole new way — playful, educational, and unforgettable.'
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