Blueland Announces Retail Expansion Into Target Stores Nationwide with New, Exclusive Scents
The Fastest-Growing Cleaning Products Brand Will Now Be Available in 1,800+ Target Stores with New Exclusive Scents: Wild Lavender Toilet Bowl Cleaner and Fresh Dew Laundry Detergent Tablets
NEW YORK, May 12, 2025--(BUSINESS WIRE)--Blueland—the brand reimagining everyday home cleaning products with 100% plastic-free cleaning tablets—announced today its expansion into Target stores across the country and online at Target.com. Blueland is entering 1,800+ doors with its powerful and 100 percent plastic-free cleaning tablets, bringing nine skus and spotlighting three bestselling products and new, exclusive scents. Through this expansion, the brand aims to continue to meet consumer demand for innovative cleaning products and drive forward its mission to make plastic-free products more accessible to all.
Co-founded in 2019 by Sarah Paiji Yoo and John Mascari, Blueland was the first company to bring the tablet-form factor to market across a range of cleaning products that promise no single-use plastic and has grown rapidly over the last six years, across direct-to-consumer and retail. The digitally-native brand sold more than 10 million products to more than 1 million consumers, reaching profitability in 2023—only four years after launching—and cementing its position as the world's leader in plastic-free cleaning tablets. Coinciding with this national retail expansion, Blueland launched its very first 360 brand campaign, "Mom-Clean," which celebrated all types of caretakers and showcased a higher standard of clean. Over the last six years, Blueland has grown rapidly across direct-to-consumer and retail, expanding into other major retailers like Whole Foods, Costco, Kroger, Meijer, HEB, and more.
"From day one, our mission has been to make sustainable products more accessible to everyone," says Sarah Paiji Yoo, CEO and Co-Founder of Blueland. "Expanding into large retailers like Target allows us to meet consumers where they are, making it even easier for them to switch to products that are better for their families and the planet. This decision underscores our commitment to making safe, high-quality cleaning products available for anyone who wants them."
Blueland is bringing their bestselling and sustainably-minded Dishwasher Detergent Tablets, Laundry Detergent Tablets, Toilet Bowl Cleaner Tablets and Hand Soap Starter Set—including brand-new, exclusive scents to Target stores across the country and Target.com.
Fragrance Free Dishwasher Tablets ($13.99)
Lemon Zest Dishwasher Tablets ($13.99)
Free & Clear Laundry Detergent Tablets ($13.99)
Fresh Dew Laundry Detergent Tablets ($13.99) *Exclusive to Target and direct-to-consumer
Lemon Cedar Toilet Tablets ($13.99)
Wild Lavender Toilet Tablets ($13.99) *Exclusive to Target
Hand Soap Starter Set in Slate Bottle, Lavender Set ($12.99)
Hand Soap Refills, Classic Variety ($6.99)
Hand Soap Refills, Botanical Variety ($6.99) *Available on Target.com
To learn more about Blueland, please visit our website or Instagram.
About Blueland
Co-founded by a concerned mom with a desire to make the planet a better place for her children, Blueland is reimagining everyday cleaning essentials with safe, products that are free from single-use plastic and eliminate the need to choose between what's safe for your family, good for the planet, and proven to work. With over 50 patents & patents pending worldwide, Blueland's innovative products have diverted over 1 billion single-use plastic bottles from landfills and oceans. While traditional cleaners are packaged in plastic and may contain up to 95% water, all Blueland products utilize tablet or powder formats, designed to be used directly or mixed with household tap water, and come in compostable or recyclable packaging. From the kitchen sink to the laundry room, we are committed to creating a new standard for clean homes with products families can trust and afford to use over and over (and over) again. Blueland products can be purchased on Blueland.com, and nationwide at Target, Costco, Whole Foods and at select local retailers. To learn more about Blueland's mission, visit the website at www.blueland.com or follow on Instagram @blueland.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250512120285/en/
Contacts
blueland@solcomms.co
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Black America Web
38 minutes ago
- Black America Web
Target Loses $12 Billion —Biggest Boycott Since Montgomery Bus Protest
Source: Bettmann / Getty In what's being widely recognized as the most impactful Black-led boycott since the Montgomery Bus Boycott of the 1950s, Target has suffered a staggering $12 billion loss in market value. The ripple effects were swift: stock prices tumbled, and the company's CEO saw his salary slashed by nearly half. And it all started with a unified community refusing to spend. At the heart of this movement is a renewed focus on economic justice and buying power, led by Black organizers and everyday consumers who decided enough was enough. The digital front lines were powered by platforms like @miiriya_, a Black-owned marketplace app that promotes shopping from Black businesses and creators. Their viral posts and grassroots messaging helped ignite a widespread movement calling for economic withdrawal from companies perceived to be failing the Black community—Target being a key focus. This boycott didn't just trend—it translated into billions of dollars in real economic consequence. While Target has yet to release a full statement addressing the financial fallout, the damage is already done. More importantly, the message has been delivered: Black consumers are not to be overlooked or taken for granted. The comparisons to the Montgomery Bus Boycott are more than symbolic. That historic protest lasted over a year and reshaped American civil rights. Today's version happened in a digital world, but the strategy is rooted in the same core principle: collective financial action leads to real accountability. The success of this boycott is a blueprint for future organizing. It shows that through tech, social platforms, and intentional spending, Black economic power can shift markets. It also highlights the importance of supporting Black-owned alternatives like Miiriya, which not only gives consumers a place to shop with purpose but also reinforces a vision for long-term community sustainability. RELATED: Target Messed Around And Found Out, Reports 1st Quarter Sales Slump SEE ALSO Target Loses $12 Billion —Biggest Boycott Since Montgomery Bus Protest was originally published on Black America Web Featured Video CLOSE
Yahoo
5 hours ago
- Yahoo
The diabolically clever scam that keeps duping desperate Gen Zers
It's easy to read a text offering what is clearly a fake job and think, "Who in the world would fall for this?" Of course, Temu or Target isn't going to send me an unsolicited message with a too-good-to-be-true employment offer out of the blue. Except scammers don't do things that don't work — so while it may seem obvious to you, there are people who absolutely fall for these tricks, and no one is immune. Scam texts have exploded in recent years (which I probably don't have to tell you — if you have a cellphone, you're most likely well aware). Consumers reported losing $470 million to text message scams in 2024, according to the Federal Trade Commission, five times the amount reported in 2020. The actual amount of money lost could be much higher, given that many people don't alert the FTC when scammed. Fake package delivery was the most common scam, but the No. 2 was job offers — texts from purported recruiters either offering positions at well-known companies or promising big bucks in exchange for doing online tasks that seem relatively mundane. "We are definitely seeing both a growth in reported losses to text scams and also a growth in reported losses to job scams," says Kati Daffan, an attorney for the FTC in its Bureau of Consumer Protection. "Reported losses to job scams increased more than three times between 2020 and 2023." Now, the flood of job scams could get even worse. There is increased opportunity for dupers: The labor market is getting rockier, Americans are increasingly on edge about their finances, and many people really want to work remotely. At the same time, the means of cranking out these texts is getting more sophisticated: AI makes scam texts easier to craft in ways that seem plausible and realistic. The overall result is that unsuspecting job seekers may become even more susceptible to hoaxes. "It's likely that as unemployment increases and more people are worried about the economic uncertainty, if the scams aren't necessarily increasing, the likelihood that people might fall for them will be," says Selena Larson, a staff threat researcher at Proofpoint, a cybersecurity company. The way scam texts work is pretty straightforward: You get a message out of nowhere about a supposed thrilling work opportunity. It may come from a phone number, or it's from an official-looking email address. The offer seems enticing, albeit somewhat unrealistic given how jobs and money usually go — it may promise a super-high salary for just a couple of hours a day of menial online work. It can also come with some weird facets, such as conducting interviews entirely via text, promising to pay in crypto, or asking you to pay them before they pay you. Eva Velasquez, the CEO of the Identity Theft Resource Center, a nonprofit, says her organization saw a big bump in job scam reports in 2023 that took them by surprise. Since then, the number has ebbed and flowed, but the scams are here to stay. "They are very lucrative. They can capture not only your data but often your money," she says. Scammers get people to hand over personal information that would be par for the course for a legit hiring process — Social Security numbers, pictures of their driver's licenses and passports, bank account numbers. That information can be used to try to steal people's identities and for other nefarious ends. And for someone who really wants a new job, the mundanity of the requests can be deceiving. "That I think is why it's confusing to people is when you have a legitimate offer and you do start with an employer, they do need that information," Velasquez says. As much as many people like to feel that they'd never fall for a scam, we're all susceptible to them, to some extent. What's not so normal is job scammers asking victims to kick in their own money. The trick goes like this: After supposedly hiring someone or getting far enough in the process, the scammer will send someone a check and ask them to buy work-related equipment with it, such as a printer or office supplies. But the check will be for more money than the stuff costs, so they'll ask the person to send the difference back. Later, the check bounces, and the person is out of the money they spent on the equipment and sent to the scammer — and, potentially, in hot water for depositing a fake check. They may also ask people to buy gift cards or make payments to fake vendors who are in on the scam. Daffan, from the FTC, says it has specifically seen a spike in task scams, in which consumers are asked to complete little activities online, such as liking videos or rating products on an app or platform, to earn commission. The texts say the activity is for "product boosting" or "app optimization," which can sound realistic. "But then once people start doing this work, there's a whole system designed to trick them to actually pay money into the app, and eventually, they'll end up losing money and never being given any of the money that they were promised," Daffan says. And as much as many people like to feel that they'd never fall for a scam, we're all susceptible to them, to some extent. "It relies on this concept of social engineering and the hackers being very compelling. They make you feel something, they make you feel excited," Larson says. "They make you feel like you want to be a part of this ecosystem, that this job is a great opportunity that you don't want to lose." The stereotypical victim of a fraudster is an older person — your grandmother on the phone with someone who claims to be from Publishers Clearing House, telling her she's won a million dollars but has to kick in some of her own cash first. But in the modern world, that stereotype is out of date, including when it comes to job text scams: A lot of young people take the bait. Gen Zers and millennials are used to doing everything online, even making major life decisions. Nothing, whether it's booking a vacation, renting an apartment, or paying a friend back, feels like a "big screen" task anymore, let alone a do-this-in-person one. It's all on the small screen. "I'm a Gen Xer. For me, someone conducting very serious business over text just doesn't resonate with me," Velasquez says. "For young people, they're like, we do everything over text. It doesn't raise alarm bells." You look at the Gen Zs and the younger millennials and they just click, click, click, click, click, click. Younger people are more accustomed to the idea of side hustles. They're in the hunt for extra cash, especially if they can earn it with little effort online, and "like these videos for money" may not seem that abnormal to them in a world where "post videos on TikTok for money" is an aspired-to reality. Gen Z also faces an especially tough job market. Between tech layoffs and federal government job cuts, many avenues they may have pursued have dried up. Companies aren't hiring the way they were a few years ago, and people with jobs aren't quitting. That can specifically affect younger people looking to get a foot in the door — if nobody's going out, they can't get in. The result: a generation that's extra prone to falling into scams offering jobs and side-hustle cash. "You look at the Gen Zs and the younger millennials and they just click, click, click, click, click, click," says Alex Quilici, the CEO of YouMail, a service that helps block scam texts and calls. As I reported this story, I became increasingly alarmed about job scam texts. If the labor market is worsening, meaning more people are going to fall for this stuff, shouldn't we be doing more to stop it? On the list of a million worries, I'd really rather not add "my niece got bamboozled out of $1,000 because of some click farm scam" to the list. It turns out that doing something about this is hard. When I ask Kate Griffin, with the Aspen Institute's Financial Security Program, who's responsible for clamping down on scam texts, she tells me, "That's the problem." It's sort of everyone's job, which also means it's sort of no one's job. "A lot of people have a component part of it," she says. "There's a part of the FBI that goes after this. There's a part of the Treasury Department that is focused on the anti-money-laundering part of it. The FTC, of course, holds their component of it, but there's not a single coordinating entity to say, 'What is our national approach to fighting this?'" As far as how the private sector can combat this, it's complicated, too. Griffin explains that while telecommunications companies are the infrastructure layer, they don't necessarily have the ability to know what's inside messages. She notes that CTIA, a trade association that represents the wireless industry, has a "secure messaging initiative" whose goal is to put a stop to unwanted or illegal text messages. Besides its app that lets consumers block unwanted communications from spammers and scammers, Quilici's YouMail also collects data to alert phone carriers of scams and bad actors. Still, it's hard for companies to get their arms around the problem — scammers are savvy, and the business incentives to crack down on them aren't particularly compelling. "If you wanted to try to stop it, you'd have to make it really, really difficult for anybody to get a phone number," Quilici says. Texting and calling cost next to nothing. Making communications more expensive would make scamming less lucrative, but it would also make basic functions pricier for everyone else. Companies (or the government) could implement know-your-customer laws, as banks have, so carriers have to know whom they're giving a number to, but that would be onerous, too. "There's a big tension between their desire to sell services and quickly and stopping fraud," Quilici says. "I don't view the carriers as bad guys. I view them as having a business problem." The unwillingness of the government and phone carriers to make a concerted effort against scam texts puts a lot of onus on individual consumers to try to protect themselves, which is not an easy task. A lot of these scams look realistic — ChatGPT makes it easier to write a scam, meaning the grammar mistakes that might have set off some spidey senses are less likely to appear. These scams don't just take place via text; they can also come in emails or even in social media messages on platforms such as LinkedIn, where contact from a recruiter would seem quite normal. And they often invoke big-name companies that people would like to work for, which may increase the likelihood that someone falls for a trick. What's one to do in this scenario? First, scrutinize where the text came from. (Is it a weird email address or a foreign phone number? Though scammers can make those look plausible, too.) Next, do a deep reading of the message itself, checking whether the grammar is right and whether the offer seems too good to be true. A six-figure job for clicking boxes on an app sounds lovely, but it's also not a thing that exists. Mention of pay in crypto is a red flag, as are interviews via text. If the alleged employer asks you for money, that's a no-no. As a general rule, you shouldn't have to pay money to make money. "Our advice is never click on links or respond to unexpected texts or WhatsApp messages or other messages about jobs. Real employers will never contact you that way," Daffan says. She asks people to report fraud to the FTC. One of the reasons that job scams are flourishing is that many people do want to work extra and make extra income. If you do think a job offer could be legitimate, see whether you can find the listing online — and make sure it's real and matches on details such as salary and location. People can also just contact the prospective employer directly to find out if it is a fake. And if you do get scammed out of money, contact your bank immediately and try to get the money back. Ultimately, Quilici says, the best advice is to slow down. There's no need to respond to that job offer text right away. Larson echoes the point. "If they're trying to rush you, they're trying to hire you, and they ask to be paid for something, that's all red flags," she says. Anyone who's interviewed for a job lately knows that the process can drag on for a wildly long time. Overall, the good news is that as time goes on and more people learn about scams, the more we collectively become inoculated to different tactics and hoaxes. People were highly susceptible to email scams when they first got email addresses. Now, you still hear about them, but they're a lot less common, and most people have an easier time spotting them. In the meantime, the bad news is that a tougher labor market means we may not have time for this natural collective education to happen. When people are anxious about money and work, they're likelier to have blind spots that scammers know how to exploit. If you're on month five of the job search and worried about how you're going to pay rent, you'll probably reply to that text faster than you would under normal circumstances. "One of the reasons that job scams are flourishing is that many people do want to work extra and make extra income, and they're looking for an opportunity to do that," Daffan says. "And scammers know that, and so they know there's a big market out there if they can have a convincing job scam. And, unfortunately, that is the case." Emily Stewart is a senior correspondent at Business Insider, writing about business and the economy. Read the original article on Business Insider
New York Post
10 hours ago
- New York Post
Bogus social media accounts fueled backlash over Target rollback of DEI: ‘Masterclass in manufactured outrage'
A coordinated campaign used bogus social media accounts to amplify backlash against Target after the company scaled back its Diversity, Equity and Inclusion initiatives, according to a blockbuster report. An analysis by Israeli tech firm Cyabra found that nearly a third of the social media accounts driving outrage over the retail giant's policy change were fake. The Minneapolis-based retailert announced it would roll back its controversial initiatives — which had drawn scorn from conservatives for touting items such as tuck-friendly bathing suits — after President Trump returned to the White House on Jan. 20. Cyabra reviewed thousands of posts on Elon Musk-owned X, formerly Twitter, from Jan. 1 to April 21 and discovered that 27% of the accounts were inauthentic — many of which played a major role in pushing boycott narratives. 4 A coordinated disinformation campaign helped amplify backlash against Target, according to a report. REUTERS Cyabra's data showed that inauthentic posts jumped 764% after Target's announcement, flooding the platform with calls for consumer boycotts and viral hashtags like #EconomicBlackout. The firm's CEO, Dan Brahmy, described the backlash as a calculated effort to manufacture outrage. 'What happened with Target is a masterclass in manufactured outrage,' Brahmy told The Post on Thursday. 'Fake accounts hijacked the narrative, weaponized identity and pushed a boycott that looked grassroots but was anything but. This is how influence operations work now — they blur the line between real and fake until no one can tell the difference.' Many of the fake accounts were designed to mimic real users and took on the identities of black consumers or conservative commentators, according to Cyabra's findings, which were obtained by The Post. Some profiles pushed slogans such as 'Target Fast' and '40-day boycott,' while others accused the retailer of 'bending the knee' to Trump. 4 Cyabra's data showed that inauthentic posts jumped 764% after Target's announcement that it was scaling back its DEI. Cyabra One purported X user with the handle NenelsBack posted on Jan. 27: 'Target can't get my money. It's like being betrayed by a family member. We gave Target so much respect. BLK folk named Target, Targe't.' Another with the handle Nickolas Medina fanned the flames on the boycott push by posting on April 18: 'I stopped going to Target because of their support for the trans agenda. I think that is a greater motivation for people to boycott Target Target than DEI.' Both were found to be posted by fake accounts, according to the report, first cited by USA Today. 'We don't just look at what's being said, we analyze how it's being said, and whether they are even real,' Cyabra spokesperson Jill Burkes told The Post. 'We flag accounts that post in lockstep, recycle the same hashtags and slogans, or only interact within closed loops of other suspicious accounts.' Cyabra, which uses artificial intelligence to detect coordinated manipulation campaigns, did not find clear evidence linking the campaign to a specific foreign or domestic actor. 4 An Israeli analytics firm did a study which found a large number of posts from fake social media accounts fueled talk of a boycott. Cyabra However, the tactic of inflaming culture war debates through synthetic engagement has become increasingly common, particularly in polarized consumer environments. In a follow-up analysis of conversations on X from May 27 to June 3, Cyabra found the campaign had not only persisted but intensified. On some days, fake accounts made up 39% of the conversation –outnumbering genuine users. Cyabra has seen similar tactics used against other major brands, from fast food chains to tech companies. 4 Cyabra reviewed thousands of posts on X, formerly Twitter, from Jan. 1 to April 21 and discovered that 27% of the accounts were inauthentic. Cyabra 'The playbook is similar: hijack a polarizing moment, flood the zone with fake voices and let real users do the rest,' Burkes said. 'That's exactly what happened with Target. And it works — the stock dropped $12 billion and real people joined the boycott thinking they were part of a massive groundswell. Many still are.' The Post has sought comment from Target. Last month, Target lowered its full-year sales forecast. CEO Brian Cornell blamed several headwinds, including 'the reaction to the updates we shared on [DEI] in January.' Minneapolis activist Nekima Levy Armstrong, who launched a grassroots boycott of Target on Feb. 1, told USA Today she had no knowledge of the disinformation campaign identified by Cyabra. 'I'm not on X and I know our people in Minneapolis have no involvement in this situation,' Armstrong said.
