
MYTH OR REAL?
The myth of dragons likely originated from ancient discoveries of dinosaur fossils, which varied in size and shape, inspiring tales of winged, clawed, reptilian beasts. Credit : PINTEREST
Page 2
The ending of The Long Good Friday is iconic, as the camera lingers on Bob Hoskins' expressive face for a full minute, viewers witness a silent, powerful reckoning. Credit : PINTEREST
Page 3

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News18
9 hours ago
- News18
From Matcha to Ramen: Food Trends Shaped by Social Media
Last Updated: From Matcha tea and chilli oils to ramen and chia seed puddings: How social media is shaping the way we discover food In a world where a scroll can transport us from a Tokyo ramen bar to a Sicilian gelato stand, social media has emerged as the new frontier for food discovery. Platforms like Instagram, YouTube, and now even WhatsApp Channels have transformed how we encounter flavours, recipes, and dining experiences. With every tap, swipe, and story view, digital platforms are not just showcasing food—they are actively shaping what and how we eat. Gone are the days when discovering a new cuisine meant stumbling upon a restaurant or relying solely on word-of-mouth. Today, food often reaches our screens before it ever reaches our plates. 'With the rise in access to different social media platforms, especially Instagram pages of creators, restaurants, and chefs, people now see a dish before they even know its name," says Sagar Merchant, Founder of Kaatil. 'This global exposure demystifies foreign cuisines and local dishes and encourages cultural tastings." Indeed, the visual-first nature of platforms like Instagram and Pinterest plays a critical role in tempting users to explore new culinary horizons. A single reel can make Korean corn dogs go viral in Mumbai or put chilli crisp oil on the must-have list of every home chef. Merchant explains that this dynamic has changed the way people interact with food. 'Local influencers, food bloggers, and independent restaurants are playing a crucial role in this shift. By serving as the torchbearers of authenticity and innovation, they are bringing both new and old food formats to the spotlight," he adds. This evolution has given rise to a phenomenon now being called FOODMO—a playful spin on FOMO (Fear of Missing Out), but centered on food trends. Merchant points out how dishes like dalgona coffee, matcha tea, and trending desserts like Japanese souffle pancakes owe much of their popularity to the viral power of social media. 'The demand sparked by digital trends has influenced everything—from restaurant menus to what gourmet retail stores and quick commerce platforms stock." One such example is matcha, which has moved from a ceremonial Japanese tea to a modern-day wellness staple, thanks in large part to digital storytelling. 'Social media has quietly but powerfully shaped how Indian consumers discover and experience matcha," says Ishvani Patel, founder and CEO, ILEM JAPAN. 'At ILEM JAPAN, platforms like Instagram and YouTube have helped us introduce matcha not just as a tea, but as a mindful lifestyle choice." From matcha lattes to chia seed puddings, Patel notes that short-form content and influencer collaborations have made the ingredient more approachable. 'Rather than riding a trend, we have focused on storytelling that reflects matcha's authenticity and its relevance to contemporary wellness goals," she explains. 'Social media has enabled us to spark curiosity and create an emotional connection, positioning matcha as both aspirational and accessible in today's fast-evolving food culture." The trend is clear: social media isn't just a mirror to what's popular—it's a megaphone amplifying what's next. Whether it's a street food revival, a gourmet comeback of nostalgic flavours, or a niche superfood becoming mainstream, platforms are empowering both creators and consumers to experiment, engage, and elevate their culinary journeys. As FOODMO continues to shape what ends up in our shopping carts and on our tables, one thing is certain—your next favourite flavour might just be one reel away. About the Author Swati Chaturvedi The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated! First Published: June 10, 2025, 22:26 IST


Mint
2 days ago
- Mint
HEARTFELT QUOTES
Quotes about friendship often capture the bond built on trust, loyalty, and deep understanding. True friendship is rare, and its value is immeasurable. Credit : PEXELS Page 2 The myth of dragons likely originated from ancient discoveries of dinosaur fossils, which varied in size and shape, inspiring tales of winged, clawed, reptilian beasts. Credit : PINTEREST Page 3 The ending of The Long Good Friday is iconic, as the camera lingers on Bob Hoskins' expressive face for a full minute, viewers witness a silent, powerful reckoning. Credit : PINTEREST Page 4


Mint
2 days ago
- Mint
MYTH OR REAL?
The myth of dragons likely originated from ancient discoveries of dinosaur fossils, which varied in size and shape, inspiring tales of winged, clawed, reptilian beasts. Credit : PINTEREST Page 2 The ending of The Long Good Friday is iconic, as the camera lingers on Bob Hoskins' expressive face for a full minute, viewers witness a silent, powerful reckoning. Credit : PINTEREST Page 3