Sylvester Stallone BTS of SouthMED Ad
May 02, 2025
American action legend Sylvestor Stallone dropped behind-the-scenes snaps from his second campaign for SouthMED, Talaat Moustafa Group's (TMG) ultra-luxury North Coast enclave. Joined by Egyptian actor Mohamed Al-Saadi, football icon Thierry Henry, and director Ali Ali, the shoot highlights the project's sprawling 11km Mediterranean shoreline and yacht-friendly marinas.
SouthMED is TMG's flagship coastal development, sprawling over 23 million square metres in El Dabaa along Egypt's North Coast. The resort is set to feature over 2,000 hotel rooms, more than 60,000 residential units, an international marina, an 18-hole golf course, and a variety of shopping, dining, and entertainment venues.
The development aims to position itself as a global destination on the southern Mediterranean, offering a blend of luxury living and leisure experiences. With its strategic location near Al Alamein Airport and a range of upscale amenities, SouthMED is poised to become just the kind of place Rambo would settle down in.
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