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EToro introduces recurring investments feature

Finextra20-05-2025

Trading and investing platform eToro has enhanced its long-term investing offering for users in the UK, Europe and the UAE by enabling recurring investments.
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eToro users can now set up an automated repeat purchase of an asset at regular time intervals, helping users to consistently contribute towards their investment goals. By setting up a recurring investment plan, users can free up the time of placing manual orders. The new feature is available for stocks, ETFs, and cryptoassets.
eToro's Retail Investor Beat survey, which gathers insights from 10,000 retail investors across 12 countries, revealed that the most common reasons people choose to use recurring investments are to invest consistently with what they can afford (45%), to make it easier and save time (41%), to remove the worry of market timing (29%), and to allow for dollar-cost averaging to lower the average cost per asset (25%).
'The launch of recurring investments is the latest example of eToro's commitment to expanding its long-term investing offering. The feature is designed to help investors reduce the impact of volatility by maintaining a consistent investment strategy, regardless of market fluctuations. By setting up regular buy orders as part of their budget, investors can consistently contribute towards their investment goals.' explains Tuval Chomut, Chief Solutions Officer at eToro.
eToro's recurring investments feature is available to eligible users in the UK, Europe and the UAE. Initial investment starts from USD$25, with a maximum of USD$5,000 per transaction and $25,000 in total transactions per month.
'Automating a contribution is the simplest way to stay invested, but the real magic happens when you can marry dollar-cost averaging with fractional investing. Instead of being bound by the share price, eToro clients can direct the same regular amount into a diversified mix of shares, ETFs or even crypto, regardless of the price of each unit of assets. By combining fractional shares with our new recurring-investments feature, we're giving everyday investors a robust, set-and-forget framework for long-term growth, whatever the market's doing' said Dan Moczulski, Managing Director, eToro UK.
The addition of recurring investments is one of several recent launches from eToro, with the platform recently unveiling a range of new portfolio tools, helping users to diversify and make more informed investment decisions. eToro has also rolled out GBP or EUR accounts, allowing UK and European users to invest in UK- or EU-listed stocks directly in their local currency, saving money in currency conversion fees.

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