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Become a K-pop idol for a day at Chinese ‘experience' centre for US$45

Become a K-pop idol for a day at Chinese ‘experience' centre for US$45

In a studio tucked inside a Shanghai mall, Shirley Chen is living out her K-pop-idol dreams.
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The 28-year-old is at Chen Go, a K-pop-inspired 'idol experience centre', where customers get a chance to live like their favourite stars, if only for a day.
Opened in 2024 by entrepreneur Chen Rong, the centre attracts about 40 customers daily who dance choreographed routines and sign autographs for imagined fans at a mock meet-and-greet.
Guests can choose from more than 200 outfits – some imported from South Korea, others custom-made – and step onto sets carefully designed to resemble backstage dressing rooms and South Korean music programmes.
Visitors to Chen Go apply make-up in front of a mirror. Photo: Reuters
Visitors prepare to take photos in costumes at Chen Go. Photo: Reuters
A full package, including the outfit, shoes, hair and make-up, costs 329 yuan (US$45).
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